Guide to Optimizing Coupang Ad Campaigns for Ecommerce

Guide to Optimizing Coupang Ad Campaigns for Ecommerce

This article details the process of recharging Coupang advertising funds, including steps like deposit submission, bank transfer, information submission, and balance checking. It emphasizes key precautions during the recharge process, such as avoiding third-party transfer platforms and ensuring company information is included in the remittance details. The aim is to help sellers successfully complete the advertising fund recharge, ensuring smooth ad delivery and ultimately boosting sales performance. This guide provides a comprehensive overview for efficient and effective Coupang advertising management.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Guide to Filing FBA Inventory Claims

Amazon Sellers Guide to Filing FBA Inventory Claims

This article provides a detailed guide on how to handle discrepancies in the quantity of goods received by Amazon FBA. It covers identifying responsibility, preparing necessary claim documentation, and outlining the specific steps for filing a claim within the Amazon Seller Central platform. Mastering these techniques can help sellers minimize losses and ensure a smoother cross-border e-commerce journey. It focuses on practical solutions to recover funds lost due to inbound issues and navigating the FBA claims process effectively.

01/04/2026 Logistics Encyclopedia
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Amazon Shifts Return Label Fee Burden to Sellers

Amazon Shifts Return Label Fee Burden to Sellers

Amazon US is updating its self-fulfilled return policy. Starting January 14th, sellers will be responsible for shipping fee adjustments caused by inaccurate return label information. Sellers must ensure accurate product information, maintain valid return addresses, and monitor returned packages. Additionally, Amazon is partnering with Shutterstock to offer free image resources, helping sellers improve product presentation. Adhering to platform rules is crucial for long-term store operation. This change highlights the importance of accurate information and proactive management of returns for Amazon sellers.

01/04/2026 Logistics
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Amazon Launches Creator Connection to Boost Seller Sales

Amazon Launches Creator Connection to Boost Seller Sales

Amazon Creator Connection is a platform that connects sellers with off-Amazon creators, empowering sellers to expand traffic and boost sales by setting their own commissions and leveraging external resources. This article details the advantages and usage of this feature, comparing it with Amazon Associates. The aim is to help sellers seize this opportunity and achieve performance growth by effectively utilizing off-platform marketing strategies and collaborations with creators.

01/04/2026 Logistics Industry Insights
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Amazon Enhances Ad Targeting to Boost Advertiser ROI

Amazon Enhances Ad Targeting to Boost Advertiser ROI

This article provides an in-depth analysis of Amazon Display Ads' four new audience types: In-market, Lifestyle, Interests, and Life Events. It emphasizes data-driven decision-making and offers practical guidance to help advertisers effectively leverage these tools to improve advertising ROI. The article also compares Display Ads audiences with Amazon DSP, assisting sellers in choosing the most suitable advertising strategy. By understanding the nuances of each audience type and platform, advertisers can optimize their campaigns for maximum reach and impact.

01/04/2026 Logistics Industry Insights
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Pinterest Expands Story Pins to Boost Creator Engagement

Pinterest Expands Story Pins to Boost Creator Engagement

Pinterest Story Pins are a new way for creators to share immersive stories using video, voice-over, images, and text overlays to create engaging content experiences. This article provides an in-depth analysis of the benefits of Story Pins, offers a detailed operational guide, and shares data-driven optimization strategies to help you master this growth tool and improve your Pinterest marketing performance. Learn how to leverage Story Pins to capture audience attention and drive results on Pinterest.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Shift to Personalized Account Reinstatement Tactics

Amazon Sellers Shift to Personalized Account Reinstatement Tactics

Amazon account suspension is a serious problem for sellers. This article emphasizes the importance of moving away from generic appeal templates and adopting personalized appeal strategies. Through case study analysis, it details how to write sincere and persuasive appeal emails, highlighting key elements and techniques to improve the success rate of appeals. The goal is to help sellers regain their selling privileges by crafting unique and compelling arguments tailored to their specific situation, rather than relying on standardized, often ineffective, approaches.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Urged to Track Metrics Beyond Acos

Amazon Sellers Urged to Track Metrics Beyond Acos

Amazon sellers shouldn't solely focus on ACoS. A comprehensive assessment of advertising performance requires considering metrics like ACoAS, ASoAS, CPA, and CPO to develop effective operational strategies. This article delves into the limitations of ACoS and elaborates on the meaning and application of other crucial metrics. The aim is to empower sellers to achieve sustainable growth by providing a more holistic view of advertising effectiveness beyond just ACoS, enabling data-driven decisions for optimization and improved ROI.

01/04/2026 Logistics Industry Insights
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Ebay Warns Against Private Deals to Avoid Penalties

Ebay Warns Against Private Deals to Avoid Penalties

This article delves into various behaviors and severe penalties associated with private sales on eBay. It reminds sellers to strictly adhere to platform rules to avoid significant losses. The article details violations such as off-site diversion, direct contact, and fee avoidance. It also explains penalties like item removal and account suspension, emphasizing the importance of compliant operation. By understanding these rules and consequences, sellers can ensure they operate within eBay's guidelines and maintain a positive standing on the platform.

01/04/2026 Customs Knowledge
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Beginners Guide to Building a Profitable Youtube Channel

Beginners Guide to Building a Profitable Youtube Channel

This article introduces strategies for making money on YouTube, covering various monetization methods such as ad revenue sharing, memberships, and merchandise sales. It also provides tips for users in mainland China on how to access and receive earnings from the platform. Learn how to turn your passion and content into a sustainable income stream on YouTube. Explore different avenues for monetization and overcome geographical limitations to unlock your earning potential.

01/04/2026 Logistics Encyclopedia
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