Appsflyer Addresses Ios 14 Attribution Challenges for Marketers

Appsflyer Addresses Ios 14 Attribution Challenges for Marketers

AppsFlyer's SSOT integrates SKAdNetwork (SKAN) and proprietary attribution to address iOS 14's attribution challenges. By deduplicating conversion values (CV), it provides a more accurate single source of truth. This helps marketers optimize channel evaluation and gain a clearer understanding of campaign performance in the post-iOS 14 landscape. SSOT aims to provide reliable and comprehensive attribution data for informed decision-making.

12/31/2025 Logistics Industry Insights
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CPG Brands Adapt to Ecommerce and Sustainability Demands Postpandemic

CPG Brands Adapt to Ecommerce and Sustainability Demands Postpandemic

In the post-pandemic era, the consumer packaged goods (CPG) industry faces multiple challenges, including e-commerce, transparency, and sustainability. CPG brands need to cultivate e-commerce channels, optimize supply chains, embrace transparency, practice sustainability, and continuously innovate products to meet consumers' demands for convenience and health. Only by doing so can they stand out in the fierce market competition.

01/19/2026 Logistics Industry Insights
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Kyrgyzstan Eases Company Registration for Foreign Investors

Kyrgyzstan Eases Company Registration for Foreign Investors

Kyrgyzstan's investment climate is increasingly favorable. This article provides a detailed guide to company registration in Kyrgyzstan, covering the process, required documents, and key considerations to help investors capitalize on opportunities in the Central Asian market. It includes information on choosing the right company type, registration requirements, the application process, and post-registration procedures, offering practical guidance for a smooth and successful venture.

01/27/2026 Customs Knowledge
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Trucking Industry Hits Decade High As Freight Demand Soars

Trucking Industry Hits Decade High As Freight Demand Soars

The US trucking industry experienced its strongest growth in a decade, with freight volumes surging by 9.9%, driven primarily by holiday spending, e-commerce expansion, and post-disaster reconstruction. The industry faces challenges like driver shortages and the ELD mandate. However, technological innovation promises to drive its intelligent and efficient development. Truck drivers, as unsung heroes, are becoming increasingly important to the economy.

01/29/2026 Logistics Industry Insights
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Can You Bring an Umbrella on a Plane?

Can You Bring an Umbrella on a Plane?

This blog post outlines the regulations for carrying an umbrella on an airplane to help ensure passengers can pass through security checks and luggage handling smoothly. The umbrella length should be under 100 centimeters; otherwise, passengers need to negotiate with the airline. The article also discusses checked baggage and carry-on item regulations, providing practical travel preparation information for travelers.

07/17/2025 Logistics Encyclopedia
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How The Consumer Electronics Industry Can Respond To The Slowdown In The Latin American Market

How The Consumer Electronics Industry Can Respond To The Slowdown In The Latin American Market

This article explores the challenges faced by the consumer electronics industry in Latin America due to market slowdown in the post-pandemic era. It analyzes changes in consumer preferences and their impact on logistics. The article emphasizes the need for businesses to enhance product availability through technological innovation and flexible supply chain management to adapt to the new market environment.

07/24/2025 Logistics Industry Insights
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Temu Aims to Help Chinese Sellers Grow Overseas

Temu Aims to Help Chinese Sellers Grow Overseas

This article provides a detailed guide to becoming a seller on Temu, Pinduoduo's overseas version. It offers step-by-step instructions, covering pre-registration preparation, account registration, entity information verification, store opening, and launch approval. Furthermore, it addresses post-launch operational strategies and frequently asked questions. This guide aims to help sellers successfully embark on their cross-border e-commerce journey with Temu.

01/05/2026 Logistics Encyclopedia
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Global Supply Chains Adapt to Postpandemic Challenges

Global Supply Chains Adapt to Postpandemic Challenges

In the post-pandemic era, the supply chain and logistics industry faces multiple challenges, including port congestion, capacity shortages, and e-commerce boom. Global supply chains need to strengthen risk management, enhance resilience, and embrace digital transformation to adapt to the new normal. These factors are crucial for navigating the complexities and uncertainties of the current global landscape and ensuring the smooth flow of goods and services.

01/28/2026 Logistics Industry Insights
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WCO Aids Gambia in Strengthening Trade Audit Systems

WCO Aids Gambia in Strengthening Trade Audit Systems

The World Customs Organization (WCO) supports the Gambia Revenue Authority (GRA) in enhancing its Post Clearance Audit (PCA) capabilities through training and diagnostic assessments. This initiative aims to help Gambia build an efficient and compliant trade environment. The project covers PCA principles, risk management, and business cooperation, offering recommendations for improvement. The ultimate goal is to promote trade facilitation and economic development in Gambia.

01/05/2026 Customs Knowledge
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Brands Leverage Tiktok Influencers for Monetization Growth

Brands Leverage Tiktok Influencers for Monetization Growth

This article delves into the key aspects of brands collaborating with influencers on TikTok. It covers how to accurately segment influencers based on follower count and platform characteristics, choose appropriate payment models (e.g., pay-per-post, performance-based), and enhance influencer willingness to cooperate through transparent processes, resource integration, and incentive mechanisms. By mastering these techniques, brands can achieve efficient promotion and effectively monetize traffic on TikTok.

01/04/2026 Logistics Industry Insights
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