Amazon Sellers Boost Sales with Targeted Keyword Strategies

Amazon Sellers Boost Sales with Targeted Keyword Strategies

This article delves into the nuances between Amazon keywords and search terms, offering a practical and effective keyword strategy for sellers based on real-world examples. By analyzing keyword match types, search term reports, and key metrics, it helps sellers optimize their listings and PPC advertising campaigns. The goal is to improve product visibility, click-through rates, and conversion rates, ultimately driving sales growth. This comprehensive approach provides actionable insights for maximizing keyword potential on the Amazon platform.

01/16/2026 Logistics Encyclopedia
Read More
Crossborder Ecommerce Firms Cut Jobs Amid Struggles

Crossborder Ecommerce Firms Cut Jobs Amid Struggles

The cross-border e-commerce industry is facing a downturn, with a potential wave of bankruptcies following the layoffs. Sellers should operate cautiously, avoid excessive competition, maintain their rankings, and actively transform their businesses to meet the challenges and prepare for the industry's recovery. As the global economy eventually recovers and market demand gradually rebounds, cross-border e-commerce sellers should proactively address challenges, adjust their business strategies, and enhance their competitiveness to be ready for the industry's resurgence.

01/16/2026 Logistics Industry Insights
Read More
New Customs System Eases Trade Amid Environmental Rules

New Customs System Eases Trade Amid Environmental Rules

A WCO workshop in the EAC/SADC region helped customs administrations address environmental risks, combat illicit trade, protect the environment, and facilitate trade. The workshop aimed to strengthen customs' capacity to identify and manage environmental risks associated with cross-border movements. Businesses are encouraged to improve their compliance levels to mitigate potential risks related to environmental regulations and international trade practices. This proactive approach ensures both adherence to legal requirements and contribution to a more sustainable global trade environment.

01/16/2026 Customs Knowledge
Read More
Florida Logistics Hit As Hurricane Ian Disrupts UPS Fedex USPS

Florida Logistics Hit As Hurricane Ian Disrupts UPS Fedex USPS

Hurricane Ian severely impacted Florida, leading to service suspensions by UPS, FedEx, and USPS, causing supply chain disruptions. Businesses need to strengthen risk management, diversify supply chain networks, and establish contingency plans to enhance supply chain resilience in order to cope with future challenges. The disruptions caused by the hurricane highlight the vulnerability of concentrated supply chains and the importance of proactive planning to mitigate potential risks and ensure business continuity in the face of unforeseen events.

01/16/2026 Logistics
Read More
US Rail Strike Avoided As Unions Back Labor Deal

US Rail Strike Avoided As Unions Back Labor Deal

The International Brotherhood of Electrical Workers (IBEW) in the United States has ratified a tentative labor agreement with freight rail companies, averting a potential rail strike. The agreement includes wage increases and improved working conditions. However, it still faces challenges such as approval from other unions, implementation of the agreement, and addressing long-term industry issues. The article advocates for building harmonious labor-management relations and offers insights for Chinese enterprises, emphasizing a people-oriented approach.

01/16/2026 Logistics
Read More
Appcal Enhances Meeting Efficiency with Default Location Settings

Appcal Enhances Meeting Efficiency with Default Location Settings

This paper provides a detailed analysis of the default meeting location setting rules within the AppCal meeting scheduling system. It explains the default location logic before and during meetings, considering different combinations of participant roles. The special handling of virtual meeting locations is also discussed. Furthermore, the paper explores the advantages, limitations, and potential improvements of AppCal's default location settings. The aim is to help users better utilize the AppCal system and enhance meeting organization efficiency.

01/16/2026 Logistics Encyclopedia
Read More
Monsoon Season Challenges Container Shipping Moisture Control

Monsoon Season Challenges Container Shipping Moisture Control

Ocean freight during the rainy season requires special attention to moisture protection and damage prevention. Before loading, inspect container seals and enhance waterproof packaging. Place desiccants inside the container. Purchase insurance to transfer risk. Monitor weather conditions and cargo status in real-time. Take precautions against rain and ensure ventilation during unloading. By implementing these measures, cargo safety can be ensured. These strategies mitigate the risks associated with humidity and water damage during transit, safeguarding goods from potential losses.

01/16/2026 Logistics Encyclopedia
Read More
Guide Exposes Hidden Costs in International Shipping

Guide Exposes Hidden Costs in International Shipping

This article reveals common surcharges in international express delivery, including fuel surcharges, oversized/overweight surcharges, non-stackable pallet fees, and security service fees. It analyzes the reasons behind these charges and provides methods to avoid them. The aim is to help consumers better understand the 'hidden costs' of international express, enabling them to make more informed decisions and ultimately reduce logistics costs. By understanding these potential fees, customers can better plan their shipments and potentially negotiate rates with carriers.

01/16/2026 Logistics Encyclopedia
Read More
Amazon FBA Guide Aids Crossborder Ecommerce in US Market

Amazon FBA Guide Aids Crossborder Ecommerce in US Market

This article provides an in-depth analysis of Amazon FBA in the US marketplace, explaining its definition, advantages, operational processes, and key considerations. It also offers advice on choosing an FBA service provider. As a cross-border e-commerce logistics solution, FBA can effectively reduce costs and improve customer satisfaction. However, sellers need to pay close attention to detail and carefully select their service provider to maximize its benefits and avoid potential issues related to inventory management and fulfillment.

01/16/2026 Logistics
Read More
Global Supply Chains Disrupted by Suez Panama Canal Crises

Global Supply Chains Disrupted by Suez Panama Canal Crises

The Suez and Panama Canals are facing concurrent challenges. Droughts are restricting passage through the Panama Canal, while geopolitical conflicts force ships to detour around the Suez Canal. This could trigger a global supply chain storm, leading to shipping delays, soaring freight rates, and rising prices. Global trade participants need to closely monitor and actively respond to the situation. Governments should also strengthen cooperation to maintain international shipping order and mitigate potential disruptions to global commerce.

01/16/2026 Logistics
Read More