Facebook Ad Strategies to Boost Backtoschool Sales

Facebook Ad Strategies to Boost Backtoschool Sales

This article provides an in-depth analysis of back-to-school market trends, highlighting its significance as the second largest shopping season after Christmas. Through data analysis, it reveals consumer price sensitivity and a surge in demand for electronics. YinoLink offers Facebook advertising strategies, including pre-heating, scaling, long-tail planning, and Reels short video marketing. It also details interest-based audience targeting strategies, empowering sellers to succeed during the back-to-school season. The strategies aim to help businesses effectively reach their target demographic and maximize their return on investment during this crucial period.

01/27/2026 Logistics Industry Insights
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Guide to Customs Clearance for Crossborder Ecommerce Parcels

Guide to Customs Clearance for Crossborder Ecommerce Parcels

This article provides a detailed analysis of the complete export customs clearance process for international express small packages. It covers key steps such as preparing declaration documents, cargo collection and sorting, pre-declaration preparation, arrival declaration, customs inspection, customs release, cargo transportation and customs clearance, as well as handling special circumstances. The aim is to help cross-border e-commerce businesses understand the customs clearance process, improve logistics efficiency, and avoid potential risks. This comprehensive guide assists in navigating the complexities of international shipping and ensuring smooth export operations.

01/29/2026 Customs Knowledge
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3PL Market Declines in Q1 Amid Recession Concerns TIA

3PL Market Declines in Q1 Amid Recession Concerns TIA

The Q1 report from the Transportation Intermediaries Association (TIA) indicates a broad decline in the 3PL market, with year-over-year decreases in total freight volume, total revenue, per-shipment freight rates, and gross margins. The report highlights pre-pandemic market weakness exacerbated by the pandemic's impact. Analysts suggest 3PL companies need to optimize costs, expand services, embrace digitalization, strengthen risk management, and seek partnerships to overcome challenges in the current market downturn. These strategies are crucial for navigating the economic headwinds and achieving success during this period.

01/29/2026 Logistics Industry Insights
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Temu Expands to Canada and Spain with Lowcost Strategy

Temu Expands to Canada and Spain with Lowcost Strategy

Pinduoduo's cross-border e-commerce platform, Temu, is accelerating its global expansion, planning to enter Canada and Spain after the US and African markets. This article analyzes the opportunities and challenges Temu faces in these two markets. It also explores Temu's JIT pre-sale model launched in the US market and discusses the importance of quality and service to Temu's future development, in addition to its low-price strategy. The article highlights the need for Temu to focus on more than just low prices to ensure long-term success in the competitive global e-commerce landscape.

01/16/2026 Logistics Industry Insights
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Turkey Clarifies Binding Tariff Rules for Importexport Trade

Turkey Clarifies Binding Tariff Rules for Importexport Trade

This article provides an in-depth analysis of Turkey's Binding Tariff Information (BTI) system, explaining its definition, validity, application process, invalidation scenarios, and significance. It emphasizes the crucial role of BTI in reducing tariff risks, improving customs clearance efficiency, and enhancing trade certainty. The article also offers recommendations on how businesses can fully leverage the BTI system to achieve success in the Turkish market. By understanding and utilizing BTI, companies can navigate the complexities of Turkish customs regulations and optimize their trade operations.

12/30/2025 Customs Knowledge
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WCO Enhances Cargo Targeting to Strengthen Trade Security

WCO Enhances Cargo Targeting to Strengthen Trade Security

The World Customs Organization (WCO)'s Cargo Targeting System (CTS) has undergone a significant upgrade, featuring enhancements in user interface, air cargo targeting capabilities, global deployment, and security. The WCO CTS, through risk assessment, helps customs administrations improve efficiency, ensure trade security, and promote trade facilitation, while adhering to international standards. Successfully implemented in numerous countries, the CTS will continue to strengthen technological innovation, data sharing, and global coverage. This upgrade aims to further optimize customs procedures and enhance overall supply chain security.

01/22/2026 Customs Knowledge
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