Amazon Sellers Shift Strategies As Google Ads Pause Cuts Traffic

Amazon Sellers Shift Strategies As Google Ads Pause Cuts Traffic

Amazon's abrupt halt of Google Ads campaigns led to a significant drop in traffic for many sellers. This article delves into the reasons behind this event and its impact on businesses. It provides actionable strategies for sellers to navigate this new landscape, including optimizing on-Amazon advertising, expanding off-Amazon traffic sources, and improving Listing quality. These tactics aim to help sellers achieve continued growth in the face of changing market dynamics.

01/21/2026 Logistics Industry Insights
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Uschina Ocean Freight Efficiency Gains Highlighted

Uschina Ocean Freight Efficiency Gains Highlighted

This article provides an in-depth analysis of the factors influencing the shipping time of general cargo from the US to China, covering aspects such as loading preparation, route selection, vessel speed, weather conditions, and peak/off-season market dynamics. The aim is to help foreign trade enterprises optimize their ocean freight strategies, shorten transportation times, and enhance international trade competitiveness. This includes practical considerations for streamlining the process and mitigating potential delays.

02/12/2026 Logistics Encyclopedia
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China Calls for Political Reconciliation in Haiti Crisis

China Calls for Political Reconciliation in Haiti Crisis

China, at the United Nations, urged accelerating political reconciliation and reconstruction in Haiti, emphasizing that forming a legitimate government is crucial. China called on all parties to unite, cut off illegal arms flows, and stressed that international support must respect Haitian sovereignty. Ultimately, resolving the Haitian crisis lies with the Haitian people themselves. China believes that a Haitian-led solution is the only viable path forward and pledged continued support for the nation's recovery.

02/03/2026 Customs Knowledge
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Shopee Sellers Guide Optimizing Shipping Strategies

Shopee Sellers Guide Optimizing Shipping Strategies

This article details how Shopee sellers can choose and arrange shipments, covering both official logistics (drop-off, pick-up) and non-official logistics. It outlines operational steps, precautions, and future trends for each method. The aim is to help sellers efficiently manage logistics, improve operational efficiency, and achieve sales growth on the Shopee platform. This includes guidance on selecting the appropriate shipping method and understanding the nuances of cross-border logistics within the Shopee ecosystem.

02/03/2026 Logistics
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Amazon Sellers Share Top Strategies for Product Success

Amazon Sellers Share Top Strategies for Product Success

This article delves into seven key strategies for Amazon product selection, including setting selection criteria, choosing familiar categories, analyzing keyword traffic, leveraging trend reports, conducting off-site searches, observing other platforms, and tracking best-selling categories. It emphasizes that product selection requires long-term observation and adjustments to adapt to market changes and improve e-commerce efficiency. Continuous monitoring and adaptation are crucial for identifying potential bestsellers and maximizing profitability within the competitive Amazon marketplace.

12/29/2025 Logistics Encyclopedia
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Amazons Brandbuilding Challenges for Sellers Revealed

Amazons Brandbuilding Challenges for Sellers Revealed

The number of Amazon Brand Registry enrollments is surging, yet consumers struggle to remember numerous 'brands.' The article argues that Amazon functions more as a sales platform than a brand incubator. To build a genuine brand on Amazon, sellers need to transcend platform limitations. Strategies include differentiated products, content marketing, community building, off-Amazon traffic generation, and data analysis. These approaches are crucial for establishing a lasting brand identity within the competitive Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Key Google SEO Terms Every Ecommerce Business Must Know

Key Google SEO Terms Every Ecommerce Business Must Know

This article explains common Google SEO terms for cross-border e-commerce independent websites, such as Nofollow, On/Off-page SEO, and Organic traffic. It aims to help you optimize your website and improve its ranking in search engine results pages (SERPs). Understanding these terms is crucial for effective SEO strategies and driving relevant traffic to your online store. By implementing these optimization techniques, you can enhance your website's visibility and attract more potential customers.

12/30/2025 Logistics Encyclopedia
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Amazons Resale Program Boosts Profits from Returns

Amazons Resale Program Boosts Profits from Returns

The Amazon FBA Grade and Resell program helps sellers convert unsellable returned inventory into sellable used goods. By leveraging Amazon's professional evaluation and relisting, sellers can recover costs and create new profit opportunities. JIA ERP has optimized its features to support this program, enabling sellers to achieve refined management and improve operational efficiency. This allows for better tracking of inventory sent for grading and resale, ultimately maximizing returns on previously written-off goods.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Use Influencer Videos to Increase Sales

Amazon Sellers Use Influencer Videos to Increase Sales

Amazon sellers face fierce competition in internal advertising. This article reveals the huge potential of Amazon influencer videos as an official traffic channel. By collaborating with influencers, sellers can improve conversion rates, expand traffic, optimize SEO, increase product ranking, and enhance the competitiveness of new products. It also suggests that small and medium-sized sellers choose professional off-site promotion services to connect with influencer resources more efficiently and achieve order explosion goals.

12/30/2025 Logistics Industry Insights
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Uschina Ocean Freight Speeds Up With Optimization Tips

Uschina Ocean Freight Speeds Up With Optimization Tips

This article delves into the factors influencing the transit time of US ocean freight, including departure preparation, route planning, vessel speed, weather conditions, and peak/off-season variations. It provides optimization strategies to help shorten transportation times, reduce costs, and master US-China ocean freight. Understanding these elements is crucial for efficient and cost-effective shipping. The analysis offers insights into how to navigate the complexities of ocean freight and improve overall supply chain performance.

02/05/2026 Logistics Encyclopedia
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