Amazon OTT Ads Boost Crossborder Ecommerce Growth

Amazon OTT Ads Boost Crossborder Ecommerce Growth

Amazon OTT advertising is a new way for cross-border e-commerce sellers to acquire precise traffic. It delivers ads over the internet to devices like connected TVs, leveraging Amazon's first-party data for precise audience targeting, effectively boosting store traffic and sales. Sellers need to define their target audience, choose the right ad format, and continuously optimize to maximize ad effectiveness. This approach allows for reaching potential customers in their living rooms, offering a unique opportunity for brand visibility and engagement.

01/06/2026 Logistics Industry Insights
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Amazon Shifts Ad Strategy to Boost Profitability

Amazon Shifts Ad Strategy to Boost Profitability

Amazon sellers often face a dilemma of 'burning money and waiting to die,' necessitating precise operation for a breakthrough. During the new product launch phase, invest heavily in advertising, optimize with refined groups to boost Listing weight and gain organic traffic. Subsequently, reduce advertising spend while maintaining order volume. Key elements of precise operation include keyword research, Listing optimization, data analysis, off-site traffic generation, and customer relationship management. This approach helps sellers navigate the competitive landscape and achieve sustainable growth on Amazon.

01/04/2026 Logistics Industry Insights
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Shopee Sellers Struggle with Profitability in Crossborder Ecommerce

Shopee Sellers Struggle with Profitability in Crossborder Ecommerce

This paper analyzes the difficulties faced by new Shopee cross-border e-commerce sellers in achieving profitability, revealing the database-driven product listing model of large Shenzhen sellers and the low-price competition strategies of Taobao-affiliated sellers. To address these challenges, the article proposes two viable profit models: high-profit margin products combined with precise advertising, and a professional store model. It emphasizes that new sellers should avoid red ocean competition and seek blue ocean markets through precise positioning and refined operations.

12/31/2025 Logistics Industry Insights
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Accurate HS Code Classification Vital for Supply Chain Efficiency

Accurate HS Code Classification Vital for Supply Chain Efficiency

Accurate HS code classification is crucial for compliance, market access, and supply chain strategy. This article uses HS code 36041090 as an example to emphasize the importance of precise classification. It suggests optimizing tariff strategies, reducing costs, and enhancing competitiveness by thoroughly understanding coding rules, monitoring policy changes, and utilizing professional tools. Precise HS code determination allows businesses to navigate international trade regulations effectively, ensuring smooth customs clearance and enabling optimized sourcing and distribution decisions within their global supply chains.

01/27/2026 HS Code Query
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Navigating Nema Airport A Travelers Guide to EMN

Navigating Nema Airport A Travelers Guide to EMN

This article focuses on Nema Airport (GQNI/EMN) in Mauritania, analyzing its IATA and ICAO codes and providing key information such as geographical coordinates. It aims to provide data reference for travelers planning to visit the airport, facilitating travel decisions. The information presented is intended to aid in planning and navigation for those utilizing Nema Airport.

01/22/2026 Airport Codes
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Key Insights on Venezuelas Manuel Carlos Piar International Airport

Key Insights on Venezuelas Manuel Carlos Piar International Airport

This article provides a comprehensive data overview of Manuel Carlos Piar International Airport in Venezuela, including key information such as IATA/ICAO codes and geographical coordinates. It highlights the application value of this data in areas like aviation planning, logistics management, tourism planning, and data analysis. A Wikipedia link is also provided as a source for further information.

01/22/2026 Airport Codes
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Strategies And Techniques To Enhance Order Fulfillment Efficiency

Strategies And Techniques To Enhance Order Fulfillment Efficiency

This article explores effective ways to enhance order fulfillment efficiency, including the establishment of key performance indicators, optimizing warehouse layout, and real-time inventory management. It presents seven key techniques that leverage data-driven approaches and flexible strategies to strengthen a company's competitiveness and improve customer satisfaction.

07/23/2025 Logistics
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FCL Vs LCL Choosing the Right Shipping for Businesses

FCL Vs LCL Choosing the Right Shipping for Businesses

This article analyzes the decision factors for choosing between Full Container Load (FCL) and Less than Container Load (LCL), including inventory management, cost-effectiveness, delivery speed, and flexibility. The aim is to assist enterprises in making informed freight choices to enhance logistics efficiency and reduce costs.

08/06/2025 Logistics Encyclopedia
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