Guide to Avoiding Costly CBM Mistakes in Global Shipping

Guide to Avoiding Costly CBM Mistakes in Global Shipping

This article delves into the meaning of CBM in international logistics and the billing rules for LCL (Less than Container Load) shipping, revealing potential pitfalls in CBM-based quotations. By comparing CBM with more precise billing methods like RT (Revenue Ton) and W/M (Weight/Measurement), it provides practical advice for reducing logistics costs and helping shippers effectively control international transportation expenses. The article aims to empower shippers to understand the nuances of CBM and optimize their shipping strategies for cost efficiency.

09/26/2025 Logistics Encyclopedia
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Tiktok Shop Hits 15B in Q2 Expands Global Ecommerce

Tiktok Shop Hits 15B in Q2 Expands Global Ecommerce

TikTok Shop's Q2 GMV exceeded $15 billion, with over 1 billion monthly active users overseas. The US market experienced rapid growth, while the Thai market remained stable. Key success factors include immersive shopping experiences, precise recommendation algorithms, and localized operations. Cross-border sellers should develop targeted marketing strategies, improve operational efficiency, and create high-quality content to capitalize on the opportunities presented by TikTok Shop. The platform's continued expansion offers significant potential for businesses looking to reach a global audience.

11/03/2025 Logistics Industry Insights
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New Green Rules Raise Costs for Air Freight Industry

New Green Rules Raise Costs for Air Freight Industry

New environmental regulations in international air freight are driving the adoption of Sustainable Aviation Fuel (SAF). While beneficial for emissions reduction, this shift is increasing freight costs. Businesses need to optimize their transportation mix and implement precise cost monitoring. Transforming policy constraints into supply chain resilience is crucial. Furthermore, monitoring market fluctuations and consulting with professional advisors are essential to navigate these changes effectively. Adapting to this evolving landscape will be key for maintaining competitiveness and mitigating the impact of rising expenses.

11/03/2025 Logistics
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CH Robinson Boosts Supply Chain Visibility with Itemlevel Tracking

CH Robinson Boosts Supply Chain Visibility with Itemlevel Tracking

C.H. Robinson expands its item-level solution to global clients, aiming to achieve end-to-end supply chain visibility through advanced analytics, customized services, and extensive experience. The solution offers granular tracking, precise inventory management, and real-time insights, helping businesses optimize operations, reduce costs, and enhance customer experience. This move marks a significant step in the logistics industry's transformation towards digitalization and intelligence. It empowers businesses with data-driven decision making for improved efficiency and resilience in their global supply chains.

11/03/2025 Logistics
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Strategies to Boost Amazon Ad ROI Amid Rising Competition

Strategies to Boost Amazon Ad ROI Amid Rising Competition

This article delves into Amazon advertising optimization strategies, aiming to help sellers escape bidding wars and avoid the pitfalls of manipulative advertising practices. It focuses on analyzing competitors' advertising structures and leveraging tools like SIF Ad Spy to develop more precise targeting plans. By understanding the competitive landscape and refining ad strategies, sellers can stand out in the fierce market competition and achieve more efficient advertising performance. The article emphasizes data-driven decision making and strategic planning for optimal ROI in Amazon advertising.

01/04/2026 Logistics Industry Insights
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Google Ads Boost Export Business Growth Globally

Google Ads Boost Export Business Growth Globally

Google Ads is crucial for foreign trade companies to acquire first-hand traffic and increase exposure. However, success hinges on expertise and precise strategies. Companies need to deeply understand their target customers, optimize their websites, choose appropriate ad formats, and continuously monitor and optimize promotion effectiveness. Only then can they fully leverage the potential of Google Ads and achieve business growth. Effective SEO optimization is also vital to improving organic search rankings and driving relevant traffic to the website, complementing Google Ads efforts.

01/04/2026 Logistics Industry Insights
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Chicpoints Ecommerce Success in Middle East with Huawei

Chicpoints Ecommerce Success in Middle East with Huawei

ChicPoint partnered with Huawei, leveraging HUAWEI Ads and integrated online-offline strategies to achieve a 40% monthly revenue increase in the Saudi Arabian market. Their success is attributed to precise market positioning, differentiated business strategies, and a deep understanding of the e-commerce potential in the Middle East and North Africa (MENA) region. This case provides valuable insights for Chinese cross-border e-commerce businesses seeking to expand overseas, demonstrating the effectiveness of strategic partnerships and tailored approaches to specific markets.

01/04/2026 Logistics Industry Insights
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Mastering SEO Balancing Longtail and Shorttail Keywords

Mastering SEO Balancing Longtail and Shorttail Keywords

This article delves into the differences between long-tail and short-tail keywords in SEO keyword strategy, detailing their respective advantages and disadvantages, and providing practical keyword research methods. Through comparative analysis, it helps readers understand how to develop more effective keyword strategies based on their business goals and resources, thereby increasing website traffic and conversion rates, and achieving precise marketing. The article emphasizes the importance of choosing the right type of keyword for optimal SEO performance and business outcomes.

01/04/2026 Logistics Encyclopedia
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Tencent Awards Spotlight Brand Integration in Chinese Media

Tencent Awards Spotlight Brand Integration in Chinese Media

The Tencent IN Innovation Smart Marketing Awards reveal a new paradigm for brand film and TV marketing: precise targeting through segmented and contextualized marketing, marketing beyond online channels to create immersive experiences, and cultural empowerment to achieve resonance in values. With content at its core, Tencent builds a full-link digital marketing ecosystem, helping brands and the platform achieve a win-win situation. This approach emphasizes the importance of understanding the audience and creating meaningful connections through engaging content and experiences.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Gain Tips to Boost Feedback and Sales

Ebay Sellers Gain Tips to Boost Feedback and Sales

This article details how to calculate the positive feedback rate on eBay and provides practical strategies to improve it. These include precise pricing, carefully selected products, excellent customer service, and encouraging genuine reviews. It also emphasizes the importance of avoiding negative feedback and the need for continuous optimization of store operations. The aim is to help sellers build an excellent reputation, earn more orders, and succeed in the competitive cross-border e-commerce market by focusing on customer satisfaction and proactive reputation management.

01/04/2026 Logistics Encyclopedia
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