New Amazon Sellers Often Make These Ad Mistakes

New Amazon Sellers Often Make These Ad Mistakes

For Amazon new product launches, beginners often make four common advertising mistakes: rushing to optimize automatic campaigns, blindly negating keywords, underbidding, and blindly using broad targeting. A data-driven approach is crucial, extending the campaign duration, carefully negating keywords, and setting reasonable bids. Avoid hasty optimizations and focus on long-term performance analysis to effectively promote new products on Amazon.

Google Ads Should Brands Use Search Partners

Google Ads Should Brands Use Search Partners

In Google Ads, selecting "Search Network Partners" expands ad reach to platforms like YouTube. It's recommended to A/B test this setting to determine its effectiveness. Monitor performance and optimize based on the results to maximize return on investment. This allows you to understand if the expanded reach translates into valuable conversions and improved campaign performance compared to targeting only Google Search.

WCO Aids Mongolia in Strengthening Customs Risk Management

WCO Aids Mongolia in Strengthening Customs Risk Management

The World Customs Organization (WCO) collaborated with Mongolian Customs to conduct a passenger risk screening workshop in Ulaanbaatar, aiming to enhance Mongolia's risk-based passenger targeting capabilities. The workshop covered risk management frameworks, behavioral analysis, questioning techniques, and the application of WCO risk management tools. It emphasized the strategic importance of risk management in customs modernization and explored future trends in intelligent risk management.