Naver Shopping Ads See Higher ROI with Keyword Optimization

Naver Shopping Ads See Higher ROI with Keyword Optimization

This article details how to leverage the negative keyword function in Naver Shopping Search Ads to analyze keyword click data. By accessing the ad management system, locating the target ad group, viewing detailed information, and analyzing keyword impressions, clicks, and costs, cross-border e-commerce sellers can effectively identify high-click, low-conversion keywords. Excluding these keywords allows for optimized ad spending and improved advertising effectiveness. This process helps maximize return on investment by focusing on keywords that drive actual sales rather than just clicks.

12/31/2025 Logistics Encyclopedia
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Amazon Sellers Adopt Datadriven Strategies for Ecommerce Growth

Amazon Sellers Adopt Datadriven Strategies for Ecommerce Growth

This article delves into the data core of Amazon operations, emphasizing the importance of data-driven strategies. It details how to optimize operational strategies by analyzing impressions, conversion rates, advertising data, and fundamental data. Furthermore, it introduces methods for monitoring product traffic sources and competitor page ranking changes. The article also explains how to implement granular management to help sellers succeed in the Amazon marketplace. By leveraging data insights and precise execution, sellers can achieve significant improvements in visibility, sales, and overall performance.

12/30/2025 Logistics Industry Insights
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OAG Report Highlights Global Aviation Industry Trends

OAG Report Highlights Global Aviation Industry Trends

The OAG October Aviation Industry Infographic Report presents key data on the global aviation market in a visual format. It analyzes Latin American capacity, popular US routes, global on-time performance, and the Middle Eastern market. The report aims to provide industry professionals with concise and intuitive market insights, helping to optimize operations, improve service quality, and expand market share. This visual summary offers a quick overview of the current state of the aviation industry and highlights important trends.

01/07/2026 Logistics Industry Insights
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Indias Aviation Boom International Routes Expand As Competition Grows

Indias Aviation Boom International Routes Expand As Competition Grows

The Indian international air travel market has flourished over the past decade, witnessing significant growth in seat capacity and a reshaped market landscape. Air India, IndiGo, and Emirates are leading the market. The UAE, Singapore, and Saudi Arabia are key international markets for Indian air travel, with the Middle East region gaining increasing importance. Looking ahead, the market presents both opportunities and challenges, requiring airlines to continuously innovate to navigate competition and capitalize on emerging trends.

01/07/2026 Logistics Industry Insights
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Major Shipping Firms Raise Rates Threatening Global Trade Costs

Major Shipping Firms Raise Rates Threatening Global Trade Costs

Several shipping companies have announced freight rate increases in late June, affecting routes to Europe, the Mediterranean, Africa, and South America. Companies like MSC, Maersk, Hapag-Lloyd, and CMA CGM are adjusting FAK rates and adding PSS surcharges. Businesses should plan ahead, optimize inventory, explore alternative solutions, and negotiate with customers to mitigate the impact of rising costs. This proactive approach is crucial for navigating the challenges posed by these freight rate adjustments and minimizing disruptions to the supply chain.

06/06/2025 Logistics
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Inside Aliexpress Lowcost Profit Strategy

Inside Aliexpress Lowcost Profit Strategy

Low-priced products on AliExpress don't necessarily mean losses. Sellers employ strategies like SKU combinations, traffic-driving items, capital operations, and cost advantages to achieve profitability. To succeed in the competitive cross-border e-commerce landscape, businesses need multi-platform strategies, differentiated product selection, refined operations, optimized supply chains, and brand building. Focusing solely on low prices is unsustainable; a holistic approach is crucial for long-term growth and profitability.

12/30/2025 Logistics Industry Insights
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Global Air Freight Costs Rise Amid Key Market Shifts

Global Air Freight Costs Rise Amid Key Market Shifts

This article analyzes the factors influencing international air freight costs, including cargo weight and volume, shipping distance, nature of the goods, flight class, and airport charges. By gaining a deeper understanding of these factors, it aids readers in better budgeting and planning for international air freight expenses.

08/04/2025 Logistics Encyclopedia
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Middle East Airline Market Grows Amid Rising Competition

Middle East Airline Market Grows Amid Rising Competition

This article analyzes the rapid growth of the Middle East aviation market, exploring the competitive landscape of regional airlines, the role of strategic aviation hubs, and the impact of the rise of low-cost carriers on ticket prices. Despite facing numerous challenges, the Middle East aviation market demonstrates vast development potential.

08/07/2025 Logistics
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