Amazon Sellers Gain Clarity on Acos Ad Profitability

Amazon Sellers Gain Clarity on Acos Ad Profitability

This article provides an in-depth analysis of the Amazon Advertising ACOS formula, revealing the underlying profit logic. By deconstructing the formula, it clarifies the impact of key factors such as average order value, conversion rate, and CPC on ACOS. The importance of optimizing listings and the product itself is emphasized, offering practical advertising optimization strategies for Amazon sellers. Understanding these elements allows sellers to effectively manage ad spend and improve profitability by focusing on both ad performance and product quality.

12/30/2025 Logistics Industry Insights
Read More
Amazons A9 Algorithm Key Metrics for Product Success

Amazons A9 Algorithm Key Metrics for Product Success

This article delves into the Amazon A9 algorithm, emphasizing its dual drive through recommendation engines and search ranking. It focuses on the two key metrics that sellers should pay attention to during the new product promotion period: traffic growth and conversion rate. Beyond sales, the impact of factors such as review rating and order defect rate on product weight is also explained. It highlights the need for sellers to possess a holistic perspective and refined operational capabilities to succeed in the Amazon marketplace.

12/30/2025 Logistics Industry Insights
Read More
Guide to Boosting SEO With Internal Linking for Websites

Guide to Boosting SEO With Internal Linking for Websites

This article provides an in-depth analysis of the importance and practical methods of internal link optimization for independent websites. From the definition and function of internal links to specific operations, it details how to build efficient internal links through sitemaps, navigation, anchor text, and more, to improve user experience and search engine rankings. It also covers other key factors of on-page SEO to help you build a more competitive independent website. This includes strategies for improving site architecture and content relevance.

12/30/2025 Logistics Encyclopedia
Read More
Google Ads CTR Slumping 15 Fixes to Boost Performance

Google Ads CTR Slumping 15 Fixes to Boost Performance

Struggling with low ad clicks on Google Ads? This article delves into 15 common reasons why your ads might not be showing. Covering campaign settings, keyword selection, bidding strategies, and landing page optimization, it provides a comprehensive solution to diagnose issues and optimize your campaigns. Learn how to reignite your ad engine and drive more traffic by understanding and addressing these key factors. This guide helps you pinpoint the problems and implement effective strategies for improved ad performance and increased visibility.

12/30/2025 Logistics Encyclopedia
Read More
Ethiopian Airlines Enhances Cargo Tracking for Efficiency

Ethiopian Airlines Enhances Cargo Tracking for Efficiency

This article provides a comprehensive guide to Ethiopian Airlines cargo tracking, covering key information such as airway bill format, official tracking portals, real-time status interpretation, factors affecting delivery time, special cargo transportation requirements, and the service network in China/Asia. It aims to help users efficiently track shipments, resolve common issues, and achieve full control over air cargo management. The guide provides essential knowledge for understanding the tracking process and ensuring successful and timely delivery of goods via Ethiopian Airlines.

12/30/2025 Airlines
Read More
Amazon Sellers Face Patent Risks Over Sports Water Bottles

Amazon Sellers Face Patent Risks Over Sports Water Bottles

This article reveals the potential infringement risks behind popular sports water bottles on Amazon. By analyzing the success factors of best-selling water bottles and relevant patent information, it reminds sellers to conduct a comprehensive infringement check before selecting and listing products to avoid losses due to infringement. It also provides some suggestions for avoiding infringement risks, emphasizing the importance of due diligence in product sourcing and design to protect businesses from legal repercussions and financial penalties associated with intellectual property violations.

12/30/2025 Customs Knowledge
Read More
Amazon Sellers Grapple With IPI Limits Ahead of Peak Season

Amazon Sellers Grapple With IPI Limits Ahead of Peak Season

Amazon sellers should be aware of the risk of storage limits if their IPI score falls below 400, especially as peak season approaches. This article analyzes the importance and influencing factors of the IPI score and provides practical tips for improving it. These include reducing excess inventory, fixing stranded inventory, hiding restock recommendations for SKUs not being replenished, and optimizing low sell-through rate SKUs. Sellers should prioritize their IPI score and take effective measures to ensure peak season sales are not affected.

12/30/2025 Logistics Encyclopedia
Read More
Lazada Sellers Weigh Overseas Warehouse Options

Lazada Sellers Weigh Overseas Warehouse Options

Overseas warehouses are crucial for cross-border e-commerce. This article compares the advantages and disadvantages of self-built and third-party overseas warehouses, pointing out that self-built warehouses are suitable for large sellers, while third-party warehouses are more suitable for small and medium-sized sellers. It emphasizes that the choice should be comprehensively considered based on one's own circumstances. Ultimately, the best option depends on factors like order volume, budget, and operational capabilities. Careful evaluation is essential for success.

12/30/2025 Warehousing
Read More
Googles AI Search Update Favors Original Content

Googles AI Search Update Favors Original Content

Google's search algorithm is undergoing a significant transformation. AI Overview ranking prioritizes user clicks and content quality. Originality, professional depth, and a human-centric perspective are becoming key factors. Creators should focus on delivering genuine value and avoid low-value AI-generated content to gain an advantage in the AI-driven search environment. This shift emphasizes rewarding content that truly resonates with users and provides insightful information, moving away from purely algorithm-optimized pages towards a more user-focused approach.

01/15/2026 Logistics Industry Insights
Read More
Trucking Industry Struggles Amid Slow Freight Demand Recovery

Trucking Industry Struggles Amid Slow Freight Demand Recovery

US trucking executives are hoping freight demand will translate into higher rates by 2026, leading the industry back to profitability. However, overcapacity, fluctuating costs, and market competition continue to pose challenges. Industry experts believe consumer spending, manufacturing, and international trade are key influencing factors. Prudent operations and cost control are crucial for companies to survive. The industry is navigating a complex landscape, balancing optimism for future demand with the realities of current market pressures and the need for efficient management.

01/15/2026 Logistics Industry Insights
Read More