Amazon Ads Boost ROI with Datadriven Dayparting Strategy

Amazon Ads Boost ROI with Datadriven Dayparting Strategy

This article delves into Amazon Advertising's dayparting strategy, highlighting its role in resolving budget wastage and improving ROI. It elaborates on the triple logic of dayparting price adjustments, budget management, and ad placement bidding. Using dayparting budgeting as an example, it provides practical guidance. The article also cautions sellers against using dayparting strategies in the early stages of new product promotion and advises against over-reliance. It emphasizes that data analysis and continuous optimization are crucial for the success of dayparting strategies.

12/30/2025 Logistics Industry Insights
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Guide to Avoiding Air Freight Volumetric Weight Costs

Guide to Avoiding Air Freight Volumetric Weight Costs

This article provides an in-depth analysis of international air freight cost calculation rules, focusing on the billing principles of volumetric weight versus actual weight. It offers a detailed breakdown of cost components, calculation examples, and a guide to avoiding common pitfalls. The aim is to help shippers effectively control logistics costs and mitigate potential risks associated with international air freight, especially regarding the impact of volumetric weight on the final price. Understanding these principles is crucial for optimizing shipping strategies.

01/15/2026 Logistics Encyclopedia
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Nordstrom Rack Cuts Costs As Online Sales Decline

Nordstrom Rack Cuts Costs As Online Sales Decline

Nordstrom Rack is strategically adjusting its operations by slowing down store fulfillment and raising the threshold for free in-store pickup. These changes aim to improve inventory accuracy and boost profitability. By optimizing its supply chain and enhancing operational efficiency, Rack is committed to building a more efficient and sustainable business model. This strategic shift is designed to maintain a competitive edge in the highly competitive off-price retail market and address challenges related to inventory management in an omnichannel environment.

01/16/2026 Logistics
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Airlines Stabilize Profits Amid Supply Chain Geopolitical Risks

Airlines Stabilize Profits Amid Supply Chain Geopolitical Risks

The International Air Transport Association (IATA) forecasts a stable net profit margin of 3.9% for the global airline industry in 2026, with total profits reaching $41 billion. Despite facing supply chain challenges, geopolitical risks, and regulatory pressures, air cargo demonstrates resilience. The report highlights the need to address the imbalance between profitability and value creation, and focuses on the differentiated performance of various regional markets. This includes navigating fuel price volatility and adapting to evolving consumer demands to maintain sustainable growth.

01/16/2026 Logistics Industry Insights
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TD Cowen Index Shows Freight Market Shifts During Peak Season

TD Cowen Index Shows Freight Market Shifts During Peak Season

The TD Cowen/AFS Freight Index reveals emerging trends in the freight market: LTL pricing impacted by Yellow's closure, fuel surcharges rebound; Ground parcel discounts deepen, but demand surcharges loom; Truckload sees a short-term volume increase, peak season expectations are muted. The index provides shippers with valuable insights for informed decision-making. The LTL market is experiencing significant price volatility due to the disruption caused by Yellow's bankruptcy. Shippers need to carefully monitor these changes and adjust their strategies accordingly.

01/15/2026 Logistics Industry Insights
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Weber Raises Prices Amid Soaring Shipping Costs

Weber Raises Prices Amid Soaring Shipping Costs

Weber grills faced a quadruple surge in sea freight costs, forcing multiple price increases. This analysis examines their response strategies, the influencing factors in the sea freight market, and future prospects. It offers insights for other businesses on supply chain risk management, diversification, and digital transformation. Data analytics provides decision support in areas such as freight rate forecasting and supply chain optimization. The case highlights the importance of proactive strategies to mitigate the impact of volatile shipping costs on profitability and competitiveness.

01/19/2026 Logistics
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Tupperware Halts Production Amid Excess Inventory Market Shifts

Tupperware Halts Production Amid Excess Inventory Market Shifts

Tupperware faces financial pressure due to inventory overstock resulting from misjudged demand during the early pandemic. The company is responding with measures like production halts, promotions, and price increases, while actively pursuing a strategic transformation. This includes expanding online channels, launching sub-brands, and strengthening brand marketing. Tupperware's case serves as a warning to businesses about the importance of accurate market demand forecasting, diversifying sales channels, and continuous product innovation to avoid similar inventory issues and ensure long-term viability.

01/19/2026 Logistics Industry Insights
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Global Supply Chain Disruptions Prolong Lead Times for Businesses

Global Supply Chain Disruptions Prolong Lead Times for Businesses

The global supply chain faces severe challenges, with lead times reaching record highs and accelerating due to port congestion, raw material shortages, and labor shortages. Companies are actively responding by exploring alternative ports, using air freight instead of sea freight, and planning ahead. Labor shortage is the most significant challenge, with unsustainable price levels. It is recommended that companies strengthen risk management, diversify suppliers, optimize inventory, and embrace digital transformation to mitigate these disruptions and build resilience in the face of ongoing uncertainty.

01/19/2026 Logistics Industry Insights
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Trucking Industry Adapts to Economic Challenges Amid Recovery Efforts

Trucking Industry Adapts to Economic Challenges Amid Recovery Efforts

The US freight industry is facing its biggest challenge since the 1930s. Less-than-truckload (LTL) carriers are experiencing declining profits, while truckload (TL) carriers are grappling with overcapacity and price wars. Companies are seeking survival through diversification and service upgrades, but rising freight rates are inevitable. The industry is calling for attention to consumer spending and employment rates, hoping for economic recovery. The current situation demands innovative solutions and strategic adaptation to navigate the evolving landscape of freight and logistics.

01/20/2026 Logistics Industry Insights
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US Truckload Volume Falls Rates Rise in September

US Truckload Volume Falls Rates Rise in September

The US truckload freight market in September presented a mixed picture of declining volumes and slightly increasing rates. DAT data indicated a decrease in dry van and refrigerated truckload volumes, while flatbed volumes saw a slight increase. Spot rates generally rose, while contract rates trended downward. Analysts suggest that the price increases were not demand-driven, but rather due to capacity imbalances. They remain cautious about the upcoming peak season. Market participants need to closely monitor the dynamics and adjust their strategies accordingly.

01/21/2026 Logistics Industry Insights
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