Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon ad ROAS plummeting? Don't panic! Amazon has updated its ad display attribution rules with the new "Shopping Signals Enhancement" model. This article analyzes the impact of the new rules and provides three key strategies: update benchmarks, optimize budget allocation, and leverage comprehensive data. We also remind sellers to pay attention to aged inventory fees to avoid storage costs eroding profits. Embrace change, and refined operations are the key to success! Stay ahead by adapting to these changes and optimizing your Amazon advertising strategy for maximum ROI.

01/23/2026 Logistics Industry Insights
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OEM Manufacturing Boosts Global Trade Efficiency

OEM Manufacturing Boosts Global Trade Efficiency

This article delves into the concept, characteristics, application scenarios, and differences between OEM (Original Equipment Manufacturer) and ODM in the context of foreign trade. It offers practical advice on selecting OEM partners, aiming to help cross-border e-commerce sellers better understand and utilize the OEM model. By leveraging OEM, businesses can reduce production costs, improve supply chain efficiency, and ultimately gain a competitive edge in the global market. The analysis provides insights into optimizing sourcing strategies and navigating the complexities of custom manufacturing for international trade.

01/23/2026 Customs Knowledge
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Ozon Fulfillment Guide Aids Crossborder Ecommerce Growth

Ozon Fulfillment Guide Aids Crossborder Ecommerce Growth

This article provides an in-depth analysis of key logistics settings for the Fulfillment by Seller (FBS) model on OZON. It covers aspects like freight cost composition, delivery method selection, and carrier evaluation. The article also introduces a series of industry summits and networking events hosted by DaShu Cross-border, designed to help Chinese sellers optimize their operations, seize industry opportunities, and enhance their competitiveness in cross-border e-commerce. These events aim to provide valuable insights and practical strategies for success on the OZON platform.

01/23/2026 Logistics
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Global Saas Boom Drives Cost Savings for Businesses

Global Saas Boom Drives Cost Savings for Businesses

The SaaS (Software as a Service) model is transforming how businesses use software. By delivering applications over the internet, it reduces IT costs and simplifies deployment and maintenance. Companies subscribe on demand, eliminating the need to purchase and maintain software. This allows them to focus more on core business activities and accelerate their digital transformation initiatives. SaaS offers flexibility, scalability, and cost-effectiveness, making it a key enabler for businesses seeking to modernize their operations and stay competitive in today's rapidly evolving digital landscape.

01/23/2026 Logistics Encyclopedia
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Tiktok Ecommerce Set to Surpass Dropshipping by 2026

Tiktok Ecommerce Set to Surpass Dropshipping by 2026

This article delves into the limitations of the 'dropshipping' model in TikTok cross-border e-commerce, emphasizing the importance of product selection integration, content creation, and supply chain fulfillment capabilities. It argues that 'no inventory' doesn't equal 'dropshipping,' and details the advantages of stocking goods in overseas warehouses. The article also provides a six-step practical guide for beginners to start a business, aiming to help sellers achieve sustainable profitability by 2026. It focuses on moving beyond simple dropshipping to a more robust and strategically managed approach.

01/23/2026 Logistics Industry Insights
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Nextgen Supply Chain 2025 Highlights Future Growth Strategies

Nextgen Supply Chain 2025 Highlights Future Growth Strategies

The 2025 NextGen Supply Chain Conference brings together industry leaders, focusing on key areas such as AI, automation, digital twins, resilience, and sustainability, to discuss supply chain transformation strategies and technology applications. The conference aims to help companies build smarter, more efficient, resilient, and sustainable supply chains to meet future challenges and achieve growth. It explores how these technologies can be leveraged to optimize operations, enhance visibility, and drive innovation across the entire supply chain ecosystem, ultimately leading to a more competitive and responsible business model.

10/31/2025 Logistics Industry Insights
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SHEIN Expands from Fashion to Ecommerce Platform in Spain

SHEIN Expands from Fashion to Ecommerce Platform in Spain

SHEIN has achieved significant success in the Spanish market with its dual model of 'own brand + platform', earning the title of 'Best New E-commerce Platform 2024'. Its digital flexible supply chain and platform strategy have not only facilitated its own rise but also created opportunities for brands joining the platform, gaining recognition from consumers and the industry. SHEIN's global expansion and influence on Generation Z continue to grow, demonstrating its strong market competitiveness. The platform's innovative approach is reshaping the fast-fashion landscape.

01/21/2026 Logistics Industry Insights
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California Port Truck Drivers Accuse NFI Subsidiary of Labor Violations

California Port Truck Drivers Accuse NFI Subsidiary of Labor Violations

A class-action lawsuit has been filed against California Cartage Express by port truck drivers in Los Angeles, alleging systemic labor rights violations. The lawsuit accuses the company of misclassifying employees as independent contractors and withholding wages. California Cartage Express has a history of labor-related lawsuits and penalties. Government intervention and a finding of violations could reshape employment practices across the port trucking industry. The outcome of this case could have significant implications for worker rights and the overall labor model within the sector.

01/29/2026 Logistics Industry Insights
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Ecommerce Boom Drives Lastmile Delivery Innovation

Ecommerce Boom Drives Lastmile Delivery Innovation

The pandemic has accelerated the demand for instant delivery. Roadie has emerged with its nationwide network and crowdsourcing model. Logistics companies should increase technology investment, expand services, pursue win-win cooperation, and pay attention to sustainable development. The rapid growth of instant delivery reflects a significant shift in consumer expectations and necessitates adaptation within the logistics industry. This includes optimizing delivery routes, leveraging data analytics, and exploring innovative solutions to meet the evolving needs of the market. Collaboration and sustainability are key to long-term success.

01/28/2026 Logistics Industry Insights
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Ecommerce Logistics Adapts to Omnichannel Demands

Ecommerce Logistics Adapts to Omnichannel Demands

E-commerce logistics faces multiple challenges including speed, fragmented orders, and reverse logistics, but also opportunities for technological innovation and business model transformation. WMS systems need deep integration with e-commerce to enhance intelligence and automation. Express delivery companies should respond to market changes through differentiated services, technological innovation, and refined management. Retailers can upgrade distribution centers, while footwear innovators can leverage 3PL expertise to enhance market influence. These strategies are crucial for navigating the evolving landscape of e-commerce logistics and maintaining a competitive edge.

01/28/2026 Logistics Industry Insights
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