European Black Friday Sales Fall Short for Chinese Retailers

European Black Friday Sales Fall Short for Chinese Retailers

European Black Friday faced a significant setback, with dismal sales and a surge in malicious complaints. This analysis explores the causes of this 'collapse,' including local malicious complaints, compliance issues, and the macroeconomic downturn. It offers recommendations for Chinese sellers, such as compliant operations, focusing on niche markets, and enhancing brand value. The aim is to help sellers rebuild their competitiveness in the European market.

01/04/2026 Logistics Industry Insights
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Amazon Display Ads Drive High Conversion Rates

Amazon Display Ads Drive High Conversion Rates

The calculation method for Amazon Display Ads conversion rate has changed, now including view-through conversions, potentially inflating data. Sellers should interpret data cautiously, distinguishing between click-through and view-through conversions. Optimize audience targeting and ad creatives, and continuously test and refine strategies for more effective marketing. Focus on understanding the true impact of your campaigns by analyzing the specific types of conversions generated.

01/04/2026 Logistics Industry Insights
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Google Ads Affiliate Tools Transform Digital Marketing Strategies

Google Ads Affiliate Tools Transform Digital Marketing Strategies

Google Ads and affiliate marketing platforms are constantly evolving. This article delves into key updates including new matching types, targeting options, ad formats, AI technology, and conversion tracking solutions. It provides practical application guidelines to help advertisers leverage these new tools effectively and improve their digital marketing performance. The focus is on maximizing the potential of these advancements to achieve better results and optimize campaigns.

01/04/2026 Logistics Industry Insights
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South Korea Eases KC Certification Rules for Coupang Sellers

South Korea Eases KC Certification Rules for Coupang Sellers

This article provides an in-depth analysis of KC Certification on the Coupang platform in South Korea, specifically targeting new sellers. It explains the concept of KC Certification, the reasons for certification exemptions for cross-border stores, and provides a clear list of exempt products. Furthermore, it offers practical advice to help sellers avoid KC Certification risks and easily expand into the Korean market.

01/04/2026 Customs Knowledge
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Amazon Sellers Face IPI Penalties Key Strategies to Avoid Fees

Amazon Sellers Face IPI Penalties Key Strategies to Avoid Fees

This article provides an in-depth analysis of Amazon's Inventory Performance Index (IPI), explaining its calculation logic, influencing factors, and consequences of low scores. It offers practical strategies to help sellers effectively manage their inventory, avoid storage limitations and high fees, improve operational efficiency, and achieve sustainable growth. The focus is on understanding the IPI and implementing actionable steps to optimize inventory performance within the Amazon ecosystem.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Gain Traffic Through Strategic Keyword Research

Amazon Sellers Gain Traffic Through Strategic Keyword Research

This article presents a novel approach to building an Amazon keyword library. It guides sellers through steps like using Seller Sprite's word frequency analysis, keyword categorization, ABA data mining, feature word expansion, and secondary word frequency analysis. This helps sellers construct a comprehensive keyword library for Listing optimization and PPC advertising. By implementing this strategy, sellers can improve product visibility and conversion rates on Amazon.

01/04/2026 Customs Knowledge
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Amazon Sellers Optimize Manual Keyword Ads with Data Strategies

Amazon Sellers Optimize Manual Keyword Ads with Data Strategies

This article delves into keyword selection strategies and match type optimization for Amazon manual keyword advertising. It emphasizes combining system recommendations with manual additions for keyword filtering and selecting appropriate match types based on different stages of the advertising campaign. The importance of data-driven decision-making is also highlighted. By analyzing advertising reports, continuous optimization of keywords and listings is crucial to maximize advertising effectiveness.

01/04/2026 Logistics Encyclopedia
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Amazon Ads Shift Focus from Keywords to Precision Targeting

Amazon Ads Shift Focus from Keywords to Precision Targeting

Avoid the 'keyword dumping' pitfall in Amazon Advertising. Instead, implement meticulous management by controlling keyword volume and grouping them for targeted optimization. Leverage negative keywords to refine your campaigns and eliminate irrelevant traffic. This strategic approach enhances ad efficiency and maximizes return on investment (ROI). Prioritize quality over quantity in your keyword selection and actively monitor performance to ensure optimal campaign performance and achieve desired advertising goals.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Gain Sales Edge with Transparency Programs Blue T Badge

Amazon Sellers Gain Sales Edge with Transparency Programs Blue T Badge

This article delves into the impact of Amazon's Transparency program's blue badge on improving listing conversion rates. It highlights the advantages of building consumer trust, preventing counterfeit products, and accumulating private domain traffic. Simultaneously, it reminds sellers to pay attention to VAT compliance issues in Poland and the Czech Republic to ensure safe store operation. Seize the opportunity, operate in compliance, and help boost sales.

12/31/2025 Logistics
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Uschina Tariff Pause Offers Mixed Prospects for Exporters

Uschina Tariff Pause Offers Mixed Prospects for Exporters

Following US-China talks in Geneva, both sides announced a pause on some tariff measures, sending a positive signal to the market. However, the 90-day window, combined with the peak North American restocking season, may trigger rising US East Coast freight rates and capacity constraints. Export companies need to seize opportunities, adapt flexibly, diversify risks, and closely monitor market dynamics to gain an advantage amidst uncertainty.

05/10/2025 Logistics Industry Insights
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