Ozon Shifts Focus from Rapid Growth to Strategic Operations

Ozon Shifts Focus from Rapid Growth to Strategic Operations

OZON is moving away from extensive growth to precise operations. Sellers face challenges like strict brand qualification reviews, upgraded advertising optimization, faster logistics, and changes in payment rules. Sustainable development can be achieved by focusing on advantageous product categories, building differentiated brands, accurately targeting advertising, optimizing supply chains, and improving customer service. The deepening Sino-Russian cooperation brings more opportunities to the OZON platform. To succeed, sellers must adapt to these changes and implement detailed strategies for growth and efficiency.

01/07/2026 Logistics Industry Insights
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Amazons Editorial Recommendations Boost Sales Data Shows

Amazons Editorial Recommendations Boost Sales Data Shows

Amazon's Editor's Pick is a blue ocean entry point for sellers to acquire high-conversion traffic at a low cost. Through official recommendations from the Amazon editorial team, products are more likely to gain consumer trust and overcome traffic bottlenecks. Selecting a professional service provider to optimize your product and listing is key to obtaining this recommendation. It's a cost-effective way to boost visibility and sales on the platform, offering a significant advantage over relying solely on traditional advertising methods.

01/07/2026 Logistics Industry Insights
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Ebay Sellers Gain Edge with Promoted Listings and Brand Ads

Ebay Sellers Gain Edge with Promoted Listings and Brand Ads

This article delves into two core eBay on-site promotion strategies: Promoted Listings and Brand Ads. It details the setup methods and advantages of Promoted Listings, as well as the suitable scenarios and value of Brand Ads. The article suggests sellers proceed step-by-step, starting with Promoted Listings as a foundation, then expanding to off-site promotion based on product performance, ultimately achieving a dual increase in traffic and sales. This approach allows for a measured and effective expansion of advertising efforts.

01/07/2026 Customs Knowledge
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Amazon Sales Surge As Magnet Fishing Gains Popularity

Amazon Sales Surge As Magnet Fishing Gains Popularity

Magnet fishing, a burgeoning outdoor activity, has rapidly gained popularity driven by social media platforms like TikTok. This analysis explores the reasons behind its rise, the characteristics of its social media dissemination, its market potential, and key considerations for sellers. It reveals the market prospects of magnet fishing as an emerging niche product, highlighting its appeal to a specific and engaged audience. Understanding these factors is crucial for businesses looking to capitalize on this trending activity and its growing online community.

01/07/2026 Logistics Industry Insights
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Amazon Sellers Guide to Keyword Optimization for Listings

Amazon Sellers Guide to Keyword Optimization for Listings

This article provides an in-depth analysis of Amazon Listing keyword research and placement strategies, emphasizing the importance of keywords for Listing traffic. It details keyword classification, research methodologies, and the rules for incorporating keywords within Listing copy. The aim is to help sellers improve Listing visibility and conversion rates, ultimately driving sales growth. It covers how to effectively research, categorize, and strategically embed relevant keywords into your product listings to maximize organic reach and boost your product's performance on Amazon.

01/07/2026 Logistics Encyclopedia
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Amazon Provides Free Stock Images to Sellers to Avoid Copyright Issues

Amazon Provides Free Stock Images to Sellers to Avoid Copyright Issues

Amazon has partnered with Shutterstock to launch a free image library, providing sellers with a vast collection of compliant images. This addresses copyright issues, reduces operational costs, and helps sellers create more appealing product images, enhancing competitiveness in cross-border e-commerce. To access the library, log in to Seller Central, navigate to the advertising management page, select ad creatives, click on creative assets, and search for desired materials using keywords. This initiative simplifies sourcing high-quality, legally compliant images for Amazon sellers.

01/06/2026 Logistics Industry Insights
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Shopee Adapts Strategy Amid Southeast Asia Ecommerce Shifts

Shopee Adapts Strategy Amid Southeast Asia Ecommerce Shifts

This article delves into Shopee's layoffs and strategic adjustments, revealing their actual impact on cross-border sellers while emphasizing that Shopee's cross-border business is operating normally. It points out that Shopee is focusing on the Southeast Asian market, and sellers should seize opportunities to improve product selection, operations, marketing, and service capabilities. At the same time, they should pay close attention to platform policy changes, expand diversified channels, and strengthen risk management to cope with competition and achieve win-win results.

01/06/2026 Logistics Industry Insights
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Top 20 Tools for Crossborder Ecommerce Efficiency

Top 20 Tools for Crossborder Ecommerce Efficiency

This article comprehensively analyzes 20 essential operational tools for cross-border e-commerce and traditional foreign trade professionals. It covers key areas such as data mining, customer communication, product selection research, SEO optimization, and logistics tracking. By providing detailed introductions to each tool's functions, application scenarios, and features, the aim is to help readers efficiently improve their work efficiency and succeed in the global market. This guide offers practical insights for leveraging these tools to streamline operations and gain a competitive edge.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Must Choose Between Individual Professional Plans

Amazon Sellers Must Choose Between Individual Professional Plans

This article provides an in-depth comparison of Amazon's Individual and Professional selling plans. Through data analysis, it helps sellers choose the most suitable plan based on their specific circumstances. It focuses on analyzing fee structures, feature differences, target users, and tax implications. Furthermore, it offers product selection advice to help sellers achieve profitability on the Amazon platform. By understanding the nuances of each plan and leveraging data-driven insights, sellers can optimize their operations and maximize their success on Amazon.

01/06/2026 Logistics Encyclopedia
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Sheins US Expansion Intensifies Global Retail Competition

Sheins US Expansion Intensifies Global Retail Competition

SHEIN launched a third-party marketplace platform, entering the US e-commerce market with the aim of enriching product variety, shortening delivery times, and achieving strategic transformation. This move presents opportunities for Chinese sellers, but also brings challenges such as price competition and platform rules. While SHEIN's future development is uncertain, its entry will inject new vitality into the US e-commerce market. This expansion signifies SHEIN's ambition to become a comprehensive online retailer, competing with established giants like Amazon and Walmart.

01/06/2026 Logistics Industry Insights
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