Coupangs Offsite Ad Feature Sparks Seller Debate

Coupangs Offsite Ad Feature Sparks Seller Debate

Coupang has launched a new off-site advertising feature, providing sellers with a new channel to acquire traffic. This article analyzes the advantages and disadvantages of this feature from the seller's perspective, and provides applicable audiences and usage suggestions. It emphasizes that Listing optimization is the core to improving conversion rates, and points out that the Coupang advertising algorithm still has room for improvement. Ultimately, successful campaigns require a solid product listing and understanding of the platform's algorithm.

01/16/2026 Logistics Industry Insights
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Apparel Industry Turns to Live Streaming for Crossborder Ecommerce Growth

Apparel Industry Turns to Live Streaming for Crossborder Ecommerce Growth

The fashion industry faces challenges such as declining revenue and reduced profits, prompting business owners to turn to live streaming for transformation. Chinese fashion cross-border e-commerce holds a significant position in the global market due to its industrial chain advantages, but still needs to transform and upgrade. By focusing on precise product selection, brand globalization, and creating compelling consumption scenarios, businesses can seize opportunities in the US, Europe, and emerging markets to achieve sustainable development.

01/16/2026 Logistics Industry Insights
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SEO Tips for Small Ecommerce Stores This Black Friday

SEO Tips for Small Ecommerce Stores This Black Friday

This article delves into how independent website sellers prepare for shopping seasons like Black Friday. It focuses on improving website ranking in Search Engine Result Pages (SERP) to drive traffic and ultimately increase sales. Key strategies include keyword research, long-tail keyword strategies, utilizing Google Trends, optimizing product descriptions, and employing page repurposing techniques. By implementing these tactics, independent websites can gain a competitive edge and stand out in the crowded online marketplace during peak shopping periods.

01/16/2026 Logistics Encyclopedia
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Comedians Turn to Taobao Livestreaming As Ecommerce Trend Grows

Comedians Turn to Taobao Livestreaming As Ecommerce Trend Grows

Comedian Li Dan's debut on Taobao live streaming marks an acceleration of comedians entering the live streaming e-commerce arena. Leveraging their inherent popularity and affability, comedians bring new vitality to live commerce, but also face challenges such as balancing product quality and professionalism. In the second half of live streaming e-commerce, content and quality remain the core competitiveness. The success hinges on authentic engagement and delivering value beyond mere entertainment, ensuring long-term consumer trust and satisfaction.

01/16/2026 Logistics Industry Insights
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Chinarussia Visafree Policy Fuels Crossborder Ecommerce Growth

Chinarussia Visafree Policy Fuels Crossborder Ecommerce Growth

The visa-free policy between China and Russia has officially taken effect, presenting unprecedented opportunities for cross-border e-commerce. This policy is expected to boost bilateral investment by 150% and trigger an explosive growth in the tourism industry. Cross-border sellers should seize this opportunity by optimizing product selection, logistics, and marketing strategies, while ensuring compliant operations. By riding this wave, they can collectively contribute to a new chapter in China-Russia economic and trade cooperation.

01/16/2026 Logistics Industry Insights
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Global Cold Chain Logistics Boost Fresh Produce Deliveries

Global Cold Chain Logistics Boost Fresh Produce Deliveries

Cold chain logistics ensures perishable, fresh, frozen, and refrigerated products remain at suitable low temperatures throughout production, storage, transportation, and sales. This paper explores the challenges facing cold chain logistics, details customized solutions, and highlights the crucial role of ocean-based cold chain logistics in global trade. It also looks at future trends in cold chain logistics, emphasizing the importance of selecting reliable partners for successful and efficient operations. The goal is to maintain product quality and safety across the entire supply chain.

09/28/2025 Logistics
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Maersk Expands Cold Chain for Perishable Goods

Maersk Expands Cold Chain for Perishable Goods

Maersk's cold chain management services help businesses address the challenges of cold chain expansion. With nearly a century of experience, Maersk offers one-stop solutions including cold chain design, optimization, and operational management. These solutions ensure product quality, improve operational efficiency, and help businesses gain a competitive edge, allowing them to focus on their core business. Maersk leverages its expertise to provide tailored solutions that meet the specific needs of its clients, ultimately supporting their growth and success in the cold chain market.

09/28/2025 Logistics Industry Insights
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Maersk Leverages Cold Chain Expertise to Streamline Business Operations

Maersk Leverages Cold Chain Expertise to Streamline Business Operations

Is business growth bringing cold chain logistics challenges? Maersk Cold Chain Management Services, backed by a century of experience, provides customized cold chain solutions for businesses, covering design and operations. We help companies focus on their core business, enhance market competitiveness, and achieve sustainable growth. Our expertise ensures optimal temperature control and product integrity throughout the supply chain, mitigating risks and maximizing efficiency. With Maersk, navigate the complexities of cold chain logistics with confidence and unlock new opportunities for expansion.

09/28/2025 Logistics Industry Insights
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ANA Cargo Expands Hangzhoutokyo Route for Ecommerce Growth

ANA Cargo Expands Hangzhoutokyo Route for Ecommerce Growth

All Nippon Airways (ANA) Cargo has launched a dedicated cargo flight route between Hangzhou and Tokyo, operating twice weekly with a Boeing 767F freighter. This new service aims to meet the growing demand for cross-border e-commerce and electronic product transportation between China and Japan. ANA will also handle cargo transiting through Tokyo to destinations in Europe and the United States. This expansion of ANA's cargo capacity demonstrates its commitment to providing efficient and reliable global transportation services to its customers.

09/26/2025 Logistics
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Global Trade Relies on Strategic Packaging for Safety Efficiency

Global Trade Relies on Strategic Packaging for Safety Efficiency

This paper delves into the significance of transport packaging in international trade, analyzing the types and characteristics of both individual and collective packaging. It emphasizes the crucial role of optimized packaging strategies in ensuring product safety, improving logistics efficiency, and reducing transportation costs. Businesses should develop appropriate packaging solutions based on their specific needs to enhance international competitiveness. The paper highlights the need for careful consideration of materials, design, and regulations to create effective and cost-efficient packaging for global distribution.

09/26/2025 Logistics Encyclopedia
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