Amazon Sellers Gain Edge with Brand Analytics Guide

Amazon Sellers Gain Edge with Brand Analytics Guide

This article provides an in-depth analysis of Amazon Brand Analytics, highlighting its core value in competitive intelligence, conversion rate analysis, keyword optimization, and audience targeting. By detailing the four key report modules and offering a practical method for calculating competitor conversion rates, it aims to help sellers effectively leverage Brand Analytics. The goal is to optimize product listings, improve advertising performance, and ultimately achieve success in the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Aidriven Ad Optimization Shifts Marketing Budgets

Aidriven Ad Optimization Shifts Marketing Budgets

AppsFlyer's report introduces the "Creative Index," revealing the emerging trend of AI-powered advertising. Companies need to restructure their organizations and deeply integrate AI into product development and teamwork to unlock its potential, improve advertising efficiency, and gain a competitive edge. Embracing AI is crucial for advertisers to achieve growth. The report highlights the importance of creative optimization driven by AI insights and how AppsFlyer's solutions can aid in this process.

01/15/2026 Logistics Industry Insights
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Guide to US FBA Air Freight Customs Clearance

Guide to US FBA Air Freight Customs Clearance

This article delves into the specific requirements for FBA US air freight clearance, covering aspects such as clearance qualifications, document specifications, product compliance, and packaging labeling. It also recommends Buyun.com's leading US air freight channel, aiming to help Amazon sellers avoid clearance pitfalls, efficiently stock inventory, and gain a competitive advantage in the market. The guide emphasizes navigating complexities to ensure smooth and timely delivery to Amazon fulfillment centers.

01/15/2026 Logistics Encyclopedia
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Crossborder Ecommerce Expands Global Market Access

Crossborder Ecommerce Expands Global Market Access

Cross-border e-commerce transcends geographical boundaries, connecting global markets with characteristics like globality, intangibility, anonymity, immediacy, paperlessness, and rapid evolution. It expands markets, reduces costs, improves efficiency, enables personalized customization, and facilitates reverse exports. However, it also faces challenges related to legal frameworks, cultural differences, and logistics. Key elements for success in cross-border e-commerce include product selection, platform choice, logistics management, effective marketing, and excellent customer service.

01/07/2026 Logistics Encyclopedia
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Thai Ecommerce Sellers Gear Up for Q4 Holiday Surge

Thai Ecommerce Sellers Gear Up for Q4 Holiday Surge

Thailand's Q4 consumption season is approaching, presenting huge potential for e-commerce. Generation Y is the main consumer group, and live-streaming e-commerce is booming. Opportunities arise for autumn/winter clothing, accessories, mother & baby products, pet supplies, cultural and creative products, cosmetics, and digital home appliances. Key success factors include product selection, localized operations, logistics, live-streaming, and promotions. Seize the opportunities to win the year-end battle!

01/16/2026 Logistics Industry Insights
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Amazon Sellers Boost Sales with Free Marketing Tactics

Amazon Sellers Boost Sales with Free Marketing Tactics

Amazon sellers can leverage zero-cost off-Amazon traffic strategies. Explore the Amazon Live commission-only model and channels like Roundforest to boost sales, increase reviews, and build brand reputation. This approach allows sellers to expand their reach beyond the Amazon marketplace without incurring significant advertising expenses. By strategically utilizing these methods, sellers can drive targeted traffic to their product listings, ultimately leading to higher conversion rates and improved brand visibility.

01/16/2026 Logistics Industry Insights
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Lowes Guide Aids Crossborder Sellers in North American Home Improvement Market

Lowes Guide Aids Crossborder Sellers in North American Home Improvement Market

Lowe's is a leading home improvement retailer in North America, boasting a vast brick-and-mortar network and a wide array of products. This article provides an overview of Lowe's, highlighting its market advantages and product selection strategies. It aims to offer insights and guidance for cross-border e-commerce sellers looking to tap into the lucrative North American home improvement market, helping them to succeed in this space.

01/16/2026 Logistics Industry Insights
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Bytedances Ocean Engine Outlines Gaming Growth Strategy at OEGC

Bytedances Ocean Engine Outlines Gaming Growth Strategy at OEGC

The Ocean Engine OEGC conference focuses on long-term game growth, emphasizing product, traffic, and scenarios. It highlights dual-platform linkage, content-driven strategies, and AI-powered R&D and marketing. Douyin is building a marketing conversion bridge, with mini-games driving growth through both content and social interaction. The conference showcased how to leverage the Douyin ecosystem and Ocean Engine's capabilities for sustainable game growth and effective user acquisition.

01/15/2026 Logistics Industry Insights
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Agile Supply Chains Key to Market Dominance

Agile Supply Chains Key to Market Dominance

This paper delves into building an agile supply chain, emphasizing proactive strategic planning and meticulous operational control. By leveraging strategic approaches like supplier selection, product strategy, and inventory optimization, alongside operational measures like demand sensing, information connectivity, and decision support, companies can create an agile supply chain capable of rapidly perceiving changes and responding to demands. This ultimately allows them to gain a competitive edge in a fierce market environment.

01/19/2026 Logistics Industry Insights
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Temu Expands in Southeast Asia with Lowprice Strategy

Temu Expands in Southeast Asia with Lowprice Strategy

Temu further expands its reach in Southeast Asia, launching in Vietnam and Brunei. Leveraging its low-price strategy and diverse product range, Temu is rapidly gaining market share. However, intense market competition, localization efforts, and logistics challenges remain. Temu needs continuous innovation and optimization to succeed in the Southeast Asian market. The key to success lies in adapting to local preferences and overcoming logistical hurdles to maintain its competitive edge.

01/19/2026 Logistics Industry Insights
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