Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon is upgrading its video ads, allowing direct links to brand stores and sub-pages. This update aims to help sellers refine their operations, improve brand awareness, and boost sales. By enabling direct navigation to specific product pages or brand sections, Amazon empowers sellers to create more targeted and effective campaigns. This enhancement facilitates a more seamless shopping experience for customers and provides sellers with greater control over their brand presence and marketing strategies within the Amazon ecosystem.

01/05/2026 Logistics Industry Insights
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Chatgpt Transforms Global Ecommerce Strategies

Chatgpt Transforms Global Ecommerce Strategies

ChatGPT has garnered significant attention in cross-border e-commerce, assisting with product selection, copywriting, and data analysis, thereby enhancing operational efficiency. However, it cannot completely replace human operators. Cross-border e-commerce professionals need to improve their skills and embrace change, developing ChatGPT into a "powerful assistant" to jointly promote industry upgrades. It is a tool to be leveraged, not a replacement for strategic thinking and human interaction in navigating the complexities of the global market.

01/05/2026 Logistics Industry Insights
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Premium Guard Expands North American Logistics with Distribution Upgrade

Premium Guard Expands North American Logistics with Distribution Upgrade

Premium Guard has launched a large distribution center in West Virginia, optimizing its North American logistics network. This strategic move aims to enhance customer service, improve operational efficiency, and accelerate product delivery to both the US and Canada. The new facility will streamline the supply chain for automotive parts, allowing for faster and more reliable distribution. By strategically locating the distribution center, Premium Guard is poised to strengthen its market position and better serve its growing customer base.

01/08/2026 Logistics
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Amazon Tightens Brand Registry Rules Removes Unverified Sellers

Amazon Tightens Brand Registry Rules Removes Unverified Sellers

Recently, a large number of Amazon sellers have had their brand registries removed, causing industry shock. The reason may be related to the inconsistency between the store entity and the brand owner, but the official explanation is a new round of brand verification. Sellers need to prepare trademark certificates, authorization letters, production certificates, product pictures, business licenses and other materials for appeal. This event serves as a warning to sellers about the importance of compliant operation on Amazon.

01/04/2026 Logistics Industry Insights
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Tiktok Sellers Urged to Improve Shop Scores Below 45

Tiktok Sellers Urged to Improve Shop Scores Below 45

This article delves into the importance of Douyin Store's Experience Score and provides detailed improvement strategies for both above and below 4.5 points. It emphasizes the crucial roles of product selection, delivery, and after-sales service in boosting the Experience Score. The aim is to help merchants overcome low scores and enhance store competitiveness by optimizing these key areas. By focusing on these strategies, businesses can improve customer satisfaction and drive more traffic to their Douyin stores.

01/04/2026 Logistics Encyclopedia
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Ebay Sellers Warned of Rising Trademark Infringement Risks

Ebay Sellers Warned of Rising Trademark Infringement Risks

This article addresses the issue of counterfeit and infringing products faced by Ebay sellers. It details key strategies for risk avoidance, including product selection, listing review, understanding relevant laws and regulations, and utilizing helpful tools. Furthermore, it provides response measures for infringement complaints, such as contacting the rights holder, hiring a lawyer, and cooperating with investigations. The aim is to assist sellers in compliant operation, minimizing unnecessary losses and ensuring sustainable business practices on the Ebay platform.

01/04/2026 Customs Knowledge
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Ebay Sellers Gain Edge with Title Optimization Tools

Ebay Sellers Gain Edge with Title Optimization Tools

This article delves into the importance and strategies of eBay title optimization. It introduces the features and usage of the Title Builder tool and summarizes the key points of writing effective eBay product titles. The aim is to help sellers create high-conversion titles and improve store performance. By focusing on relevant keywords, compelling language, and eBay's best practices, sellers can significantly increase visibility and attract more potential buyers to their listings, ultimately boosting sales and overall business success.

01/04/2026 Logistics Encyclopedia
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Amazon Expands A Content Tools to Improve Seller Conversions

Amazon Expands A Content Tools to Improve Seller Conversions

Amazon is offering advanced A+ page features, allowing regular sellers to use multimedia modules like videos and carousels to improve product conversion rates. Eligibility requires all ASINs in the store to utilize A+ content, and at least 15 A+ submissions approved within the past 12 months. Sellers meeting these criteria are encouraged to seize this beta testing opportunity and upgrade their A+ pages as soon as possible to leverage the enhanced features and potentially boost sales.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Guide Avoiding Auction Cancellation Disputes

Ebay Sellers Guide Avoiding Auction Cancellation Disputes

eBay auctions allow sellers to cancel transactions under specific circumstances, but frequent cancellations can negatively impact store reputation. This article analyzes the reasons and procedures for seller cancellations. It suggests avoiding order cancellations by setting reasonable starting prices and shipping costs, and optimizing product descriptions. The aim is to help sellers maintain a positive store image and improve buyer satisfaction. By implementing these strategies, sellers can minimize cancellations and foster trust with their customers on the eBay platform.

01/04/2026 Logistics Encyclopedia
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Douyin Shop Fees Requirements and Strategy Explained

Douyin Shop Fees Requirements and Strategy Explained

This article provides an in-depth analysis of TikTok Shop's onboarding requirements, fee structure, and operational strategies. It covers the qualification differences between individual and enterprise stores, deposit payment methods, startup cost control, product selection strategies, content marketing techniques, and data analysis applications. The aim is to help merchants comprehensively understand TikTok Shop operations, avoid potential pitfalls, and achieve their e-commerce goals. This guide provides practical advice for setting up and running a successful TikTok Shop.

01/04/2026 Logistics Encyclopedia
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