Amazon Sellers Adapt As Ad Costs Surge

Amazon Sellers Adapt As Ad Costs Surge

Amazon sellers are struggling with soaring advertising costs, with ad spending quadrupling in five years. This is driven by a surge in seller numbers, intense competition during peak seasons, and platform crackdowns on fraudulent practices. To combat this increasing competition, 30% of sellers are turning to off-Amazon advertising. Their goals include clearing inventory, promoting new products, and testing product viability, all while seeking more cost-effective traffic sources. This shift represents a strategic move to diversify marketing efforts and alleviate the pressure of rising advertising costs on the Amazon platform.

01/06/2026 Logistics Industry Insights
Read More
Amazon Sellers Profit From Europes Electric Blanket Surge

Amazon Sellers Profit From Europes Electric Blanket Surge

This article delves into the profit landscape of Amazon sellers, revealing a significant head effect. It focuses on the surge in electric blanket orders in Europe, analyzing the opportunities and challenges for Chinese manufacturing amidst the energy crisis. The article advises cross-border e-commerce sellers to pay attention to market dynamics, strengthen product development, emphasize brand building, and optimize supply chain management to seize opportunities and meet challenges. By understanding these factors, sellers can navigate the market effectively and capitalize on the growing demand for products like electric blankets.

01/06/2026 Logistics Industry Insights
Read More
Madecom Collapses As DTC Home Furnishings Market Struggles

Madecom Collapses As DTC Home Furnishings Market Struggles

The bankruptcy and liquidation of star home furnishing e-commerce company Made.com, with its core assets sold cheaply and leaving behind huge debts, has sparked reflection on the DTC model. This article analyzes the rise and fall of Made.com, revealing the challenges it faced in profitability, traffic acquisition, and the external environment. It provides insights for cross-border e-commerce companies in terms of product, traffic, operations, and risk management. The case highlights the vulnerabilities of relying solely on direct-to-consumer sales in a competitive and volatile market.

01/06/2026 Logistics Industry Insights
Read More
Queen Elizabeths Death Drives Surge in Amazon Memorabilia Sales

Queen Elizabeths Death Drives Surge in Amazon Memorabilia Sales

Following the death of Queen Elizabeth II, sales of related merchandise surged on Amazon UK. This article analyzes the commercial opportunities and risks behind this phenomenon. It emphasizes the importance of sellers rationally assessing the trend's sustainability, intellectual property risks, market saturation, and political sensitivity, suggesting a cautious approach to product selection. The article also explores the deeper reasons for the popularity of Queen's death-related products, including emotional resonance, cultural identity, and social media dissemination. A balanced and thoughtful approach is crucial for sellers navigating this sensitive market.

01/05/2026 Logistics Industry Insights
Read More
Crossborder Ecommerce Hit by Sihai Shanzhou Collapse

Crossborder Ecommerce Hit by Sihai Shanzhou Collapse

The bankruptcy of cross-border e-commerce giant Sihai Shangzhou has shocked the industry, revealing the increasing polarization. This article analyzes the reasons for the failure, emphasizing that future development requires a focus on branding, refinement, multi-channel strategy, and compliant operations. It also provides practical advice for cross-border e-commerce practitioners on product selection, supply chain management, marketing, customer service, and continuous learning. These suggestions aim to help them stand out in the fiercely competitive market and achieve sustainable growth by adapting to the evolving landscape and prioritizing ethical business practices.

01/05/2026 Logistics Industry Insights
Read More
200 Youtube Influencers Boost Ecommerce Sales

200 Youtube Influencers Boost Ecommerce Sales

Cross-border e-commerce companies face traffic challenges when launching self-developed products. This paper proposes leveraging YouTube influencer marketing strategies, including multi-point bursts and content diversification, to build awareness before product sales and influence potential customer choices. Through case study analysis, it details influencer selection, content strategy, execution tactics, and performance evaluation. The paper emphasizes the importance of pre-launch preparation to avoid a “naked launch” and improve conversion rates, ultimately achieving sales goals. It highlights how strategic influencer collaborations on YouTube can effectively address the traffic bottleneck for new products.

01/05/2026 Logistics Industry Insights
Read More
Chinese Apparel Brands Turn to Livestreaming Amid Global Market Pressures

Chinese Apparel Brands Turn to Livestreaming Amid Global Market Pressures

Facing new challenges in the global apparel market, Chinese apparel companies are actively transforming, from boss-led live streaming to overseas brand expansion, reflecting the industry's determination to change. This article analyzes the characteristics of the global apparel market and proposes solutions such as brand building, accurate product selection, and creating consumer scenarios. Using Shein as an example, it explores how Chinese apparel companies can seize opportunities in the global market and achieve sustainable development. The focus is on strategies for Chinese brands to succeed in a competitive international landscape.

01/05/2026 Logistics Industry Insights
Read More
Ebay Guide Helps New Sellers Increase Visibility Sales

Ebay Guide Helps New Sellers Increase Visibility Sales

This article delves into the significance of daily new listings on eBay, particularly for new stores, highlighting their role in boosting traffic, exposure, and market testing. It provides a comprehensive guide to the eBay product launch process, covering key aspects such as title optimization, image selection, attribute completion, description writing, and price and shipping settings. The aim is to help novice sellers efficiently and effectively list products, laying a solid foundation for success on the eBay platform. This guide helps navigate the complexities of cross-border e-commerce.

01/05/2026 Logistics Encyclopedia
Read More
Ebay Sellers Gain Edge with Advanced Marketing Strategies

Ebay Sellers Gain Edge with Advanced Marketing Strategies

This article analyzes the advantages, disadvantages, and characteristics of the eBay marketing model from the perspective of a data analyst, offering optimization suggestions for operational strategies. eBay attracts sellers with its auction model and low barriers to entry, but challenges exist in backend operations, payment methods, buyer orientation, and fee structure. To succeed, sellers should improve their English proficiency, expand payment channels, strictly control product quality, optimize fee management, and emphasize data analysis. This holistic approach is crucial for navigating the complexities of the eBay marketplace and achieving success.

01/05/2026 Logistics Encyclopedia
Read More
Douyin Introduces 100point Merchant Scoring System

Douyin Introduces 100point Merchant Scoring System

Douyin Experience Score has undergone a significant update, transitioning from a 5-point to a 100-point system with a shortened 30-day assessment cycle. The new rules refine the evaluation metrics for product, service, and logistics experience, aiming to enhance overall user experience on the platform. Merchants need to pay close attention to key indicators such as negative review rate, return rate, average response time, after-sales rejection rate, and timely pickup rate. Optimizing operational strategies is crucial for gaining a competitive edge under the new regulations.

01/04/2026 Logistics Industry Insights
Read More