Amazon US Sales Decline As Ecommerce Slowdown Persists

Amazon US Sales Decline As Ecommerce Slowdown Persists

Amazon US orders have significantly declined, posing serious challenges for cross-border e-commerce. Factors such as decreased US consumer spending, increased competition, and rising costs have led to a sharp drop in seller sales. The year-end peak seasons like Halloween present crucial opportunities. Product selection, marketing, logistics, and inventory management are vital. Sellers should pay attention to macroeconomic trends, optimize product structure, control operating costs, diversify their business, and collaborate to survive the harsh winter.

01/06/2026 Logistics Industry Insights
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Yeti Tumblers Lead Global Ecommerce Sales

Yeti Tumblers Lead Global Ecommerce Sales

Yeti tumblers have achieved significant success in the cross-border e-commerce market due to their superior insulation, durability, and precise marketing strategies. The double-walled, vacuum-insulated stainless steel technology ensures optimal temperature retention, while high-quality materials guarantee product longevity. Yeti effectively enhances brand awareness and customer loyalty through collaborations with Key Opinion Leaders (KOLs) and participation in online and offline events. This makes it a standout product in the cross-border e-commerce landscape.

02/12/2026 Logistics Industry Insights
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Ozon Taps VK Data to Boost Russian Ecommerce Growth

Ozon Taps VK Data to Boost Russian Ecommerce Growth

Cross-border e-commerce columnist Lao Xu shares his unique insights on Ozon operations, emphasizing the importance of VK product selection. He also shares his thoughts on operations and investment. He believes that by analyzing VK user behavior, sellers can more accurately grasp the needs of the Russian market, helping them successfully tap into its potential. This approach allows for more targeted product selection and marketing strategies, leading to increased sales and profitability on the Ozon platform.

02/03/2026 Logistics Industry Insights
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Amazon Expands Seller Support with New Features Bonuses

Amazon Expands Seller Support with New Features Bonuses

Amazon is testing a product detail page optimization initiative, combined with a Brand Referral Bonus, to encourage sellers to improve their pages and drive external traffic. This aims to increase sales and reduce referral fees. By optimizing product listings and promoting them off-Amazon, sellers can potentially earn a bonus on sales generated through their attribution links. This program incentivizes sellers to actively promote their products and improve their overall marketing strategy, ultimately benefiting both the seller and Amazon.

12/30/2025 Logistics Industry Insights
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Ozon Taps Rising Demand for Electric Blankets in Russia

Ozon Taps Rising Demand for Electric Blankets in Russia

Electric blankets on the Ozon platform hold significant potential in the Russian market, particularly appealing to families. Sellers should focus on precise targeting, emphasizing safety, comfort, and durability. Implementing localized marketing strategies is crucial to capitalize on market opportunities. Given the cold climate and demand for affordable heating solutions, electric blankets present a promising product category for cross-border e-commerce on Ozon in Russia. Success hinges on understanding local preferences and adapting product offerings accordingly.

01/26/2026 Logistics Industry Insights
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Wildbird Blends Comfort and Style in New Baby Carrier

Wildbird Blends Comfort and Style in New Baby Carrier

This paper analyzes Wildbird baby carrier as an example, exploring how it creates a popular product that balances comfort and fashion through product innovation, mid-to-high-end brand positioning, comprehensive social media marketing, and precise advertising strategies. It provides valuable insights for maternal and infant brands looking to build successful products and brands in a competitive market. The study highlights the importance of understanding target audience needs and leveraging digital channels for effective brand building and sales growth.

01/30/2026 Logistics Industry Insights
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Ebay Sellers Boost Sales with SEM Influencer and Viral Marketing

Ebay Sellers Boost Sales with SEM Influencer and Viral Marketing

This article delves into three core marketing methods for the eBay platform: Search Engine Marketing (SEM), Instant Messaging (IM) marketing, and Viral Marketing. By precisely attracting traffic, building communication bridges, and igniting word-of-mouth marketing, it helps eBay sellers create best-selling products and achieve rapid growth in their cross-border e-commerce business. The strategies focus on leveraging these methods to boost visibility, engagement, and ultimately, sales performance on the eBay marketplace.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon sellers face both new marketing opportunities and rising costs. The new "Custom Audience" tool allows sellers to send marketing emails directly to customers, fostering engagement and sales. However, increased multi-channel fulfillment fees in the UK are exacerbating cost pressures. Sellers need to seize marketing opportunities, optimize operational efficiency, and consider diversifying sales channels to meet challenges and achieve sustainable growth. They must adapt their operational strategies to navigate the changing landscape and maintain profitability in the competitive Amazon marketplace.

01/04/2026 Logistics
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Kuaizi Techs AIGC Boosts Xiang Ta Tas Restaurant Marketing Success

Kuaizi Techs AIGC Boosts Xiang Ta Tas Restaurant Marketing Success

Kuaizi Technology and Xiang Ta Ta have partnered for an AIGC full-link collaboration. This aims to help Xiang Ta Ta improve marketing efficiency and effectiveness, reduce marketing costs, and ultimately achieve revenue growth and accelerate brand development through automated content generation, mass production, store-centric operations, and data analysis. The collaboration focuses on leveraging AIGC to streamline marketing processes and drive business results for the restaurant chain.

02/12/2026 Logistics Industry Insights
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Aipowered Microdramas Emerge As Key Brand Marketing Tool in 2025

Aipowered Microdramas Emerge As Key Brand Marketing Tool in 2025

The micro-drama industry is expected to explode in 2025, with high-quality content, diverse themes, and innovative marketing models becoming key. Brands are increasingly entering the market, changing the advertising landscape, with AI comic dramas emerging as a new force. Content refinement, micro-drama star creation, AI technology empowerment, and the innovation of the Hongguo micro-drama model are jointly guiding the industry's development. Micro-dramas have become an important platform for brands to deeply connect with users and convey value, with broad prospects for future development.

02/11/2026 Logistics Industry Insights
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