Amazon Sellers Adopt Six Ad Strategies Amid Pandemic

Amazon Sellers Adopt Six Ad Strategies Amid Pandemic

This article provides an in-depth analysis of Amazon sales trends during the pandemic and offers six key advertising strategies for sellers. These strategies include category focus, logistics optimization, inventory management, new product launches, data-driven insights, and customer relationship management. The aim is to help sellers navigate challenges, seize opportunities, and achieve business growth. Furthermore, the article provides advanced reading resources on Amazon Advertising to help sellers deepen their understanding of advertising strategies.

12/30/2025 Logistics Industry Insights
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Latin Americas Mercadolibre Expands Crossborder Ecommerce Amid Fruugo Competition

Latin Americas Mercadolibre Expands Crossborder Ecommerce Amid Fruugo Competition

This article provides an in-depth comparative analysis of MercadoLibre and Fruugo, two major cross-border e-commerce platforms, focusing on the advantages and disadvantages of the dropshipping model. By comparing key dimensions such as shipping methods, profit margins, product selection, logistics fee settlement, and store pricing, it offers cross-border e-commerce sellers a more valuable basis for platform selection. This helps sellers achieve profit growth under a lean asset model.

12/30/2025 Logistics Industry Insights
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Mexico Closes Dutyfree Loophole Impacting US Apparel Retail

Mexico Closes Dutyfree Loophole Impacting US Apparel Retail

The Mexican government's tightened restrictions on duty-free clothing imports aim to protect domestic industries and combat trade loopholes, impacting U.S. apparel retailers relying on cross-border e-commerce to Mexico. Businesses need to shift towards compliance and diversified operations, embracing the new normal of cross-border e-commerce. Emphasis should be placed on product quality, service experience, and brand value to navigate the changing landscape and maintain competitiveness in the Mexican market.

01/07/2026 Customs Knowledge
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Amazon Sellers Guide Optimizing Listings Pricing Ads

Amazon Sellers Guide Optimizing Listings Pricing Ads

This article delves into the critical aspects of launching new products on Amazon, covering Listing optimization, pricing strategies, advertising campaigns, and account health maintenance. By providing practical guidance and data-driven insights, it empowers sellers to create best-selling products and stand out in the competitive Amazon marketplace. The focus is on actionable steps to improve visibility, drive sales, and build a strong foundation for long-term success with new product introductions.

01/15/2026 Logistics Industry Insights
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Crossborder Ecommerce Faces Currency Shipping Challenges

Crossborder Ecommerce Faces Currency Shipping Challenges

Faced with the dual challenges of exchange rate fluctuations and rising sea freight costs, cross-border e-commerce companies should focus on controllable factors to enhance their core competitiveness. By upholding product quality, strengthening traffic promotion, building customer trust, and maintaining customer relationships, they can find certainty in uncertainty and embrace new development opportunities. Focusing on these key areas will allow businesses to navigate the current economic climate and thrive in the long run.

01/15/2026 Logistics Industry Insights
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Amazons AI Defense Challenges Chatgpt in Ecommerce

Amazons AI Defense Challenges Chatgpt in Ecommerce

Amazon and ChatGPT are vying for dominance in the AI e-commerce gateway. Amazon launched Rufus as a countermeasure, effectively blocking OpenAI. The rise of AI-powered shopping assistants has the potential to disrupt the existing e-commerce landscape and reshape the overall shopping experience. This competition highlights the growing importance of AI in personalizing product discovery and enhancing customer engagement, potentially leading to a significant shift in how consumers interact with online retailers.

01/15/2026 Logistics Industry Insights
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China Strengthens Steel Export Rules to Boost Quality Trade Fairness

China Strengthens Steel Export Rules to Boost Quality Trade Fairness

The Ministry of Commerce and the General Administration of Customs jointly announced that export license management will be implemented for certain steel products starting January 1, 2026. This measure aims to regulate steel export trade, improve product quality, and maintain international trade order. Exporters will be required to provide export contracts and quality certificates when applying for licenses. The implementation of the new regulations will promote the healthy development of the industry.

01/15/2026 Customs Knowledge
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Black Friday Boosts Crossborder Ecommerce in Australia Europe

Black Friday Boosts Crossborder Ecommerce in Australia Europe

Global Black Friday and Cyber Monday reports are out, showing Australia experiencing a 24% surge in online spending, with footwear sales skyrocketing by 146%. The European market is also showing signs of recovery, with Italy witnessing an impressive 879% increase in online purchases. Cross-border e-commerce sellers should seize these market opportunities, adjust their product selection strategies, and optimize operations to excel during the Christmas shopping season and achieve sales growth.

01/16/2026 Logistics Industry Insights
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Quinio Drives Ecommerce Brand Aggregation Boom in Latin America

Quinio Drives Ecommerce Brand Aggregation Boom in Latin America

Brand aggregation is emerging in Latin American cross-border e-commerce. Aggregators like Quinio achieve scale by acquiring and operating small and medium-sized brands. This model offers sellers an exit strategy but faces challenges in integration and valuation. Quinio's success lies in its focus on the Latin American market, product-centric approach, and technology-driven operations. Brand aggregation has the potential for broader development prospects in the cross-border e-commerce market.

01/16/2026 Logistics Industry Insights
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Amazon Sellers Face Challenges Resolving Rating Disputes

Amazon Sellers Face Challenges Resolving Rating Disputes

Amazon sellers frequently encounter rating issues. This article uses a real-world case to illustrate the varying levels of Amazon customer service. It provides practical strategies for efficiently utilizing customer service resources to address rating problems. Key takeaways include exploring multiple channels, clearly describing the issue, maintaining patience and politeness, and appropriately leveraging available resources. This aims to help sellers improve operational efficiency and effectively manage their product ratings on the Amazon platform.

01/16/2026 Logistics Industry Insights
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