Amazon Sellers Gain Edge with Search Term Report Optimization

Amazon Sellers Gain Edge with Search Term Report Optimization

This article delves into leveraging Amazon's Brand Analytics Search Performance Report and Search Term Report to review and optimize product keyword strategy. By analyzing key metrics like impressions, click-through rate, add-to-cart rate, and purchase quantity, it diagnoses fundamental listing issues, eliminates ineffective exposure, uncovers high-potential keywords, and dynamically adjusts optimization strategies based on data trends. This helps sellers improve advertising performance and organic rankings, ultimately driving sales growth.

12/29/2025 Logistics Encyclopedia
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China Mandates Thirdparty Verification for 16 Product Categories Under CCC Overhaul

China Mandates Thirdparty Verification for 16 Product Categories Under CCC Overhaul

The State Administration for Market Regulation announced that 16 categories of CCC-certified products will transition from self-declaration to mandatory third-party certification. This aims to strengthen product quality supervision, raise market access standards, protect consumer rights, and promote healthy industry development. Businesses should closely monitor the official catalog, stay informed about the new regulations, and prepare for the certification process. This change emphasizes stricter quality control and independent verification for these product categories, ensuring greater consumer confidence and a more reliable market environment.

01/30/2026 Customs Knowledge
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US Tariff Hikes Challenge Crossborder Ecommerce Firms

US Tariff Hikes Challenge Crossborder Ecommerce Firms

The General Administration of Customs released detailed rules for imposing an 84% tariff on imported goods from the United States, posing significant challenges to cross-border e-commerce and foreign trade enterprises. Companies need to urgently review their supply chains, actively apply for 'goods in transit' exemptions, diversify procurement channels, increase product added value, optimize operational strategies, and actively communicate with the government to build a more resilient global supply chain and turn crisis into opportunity.

04/10/2025 Customs Knowledge
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Flexport Simplifies Amazon Europe FBA Shipping

Flexport Simplifies Amazon Europe FBA Shipping

This article provides a detailed guide for Amazon Europe Marketplace sellers on creating FBA shipment plans in Seller Central using Flexport. It covers key steps such as product selection, choosing the shipping address, following Amazon's official process, shipment review, and selecting the delivery method. The aim is to help sellers efficiently manage FBA shipments, avoid warehousing issues, and improve operational efficiency. This guide focuses on leveraging Flexport to streamline the FBA process specifically for the European market.

01/20/2026 Logistics Encyclopedia
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Ebay Sellers Warned of Rising Trademark Infringement Risks

Ebay Sellers Warned of Rising Trademark Infringement Risks

This article addresses the issue of counterfeit and infringing products faced by Ebay sellers. It details key strategies for risk avoidance, including product selection, listing review, understanding relevant laws and regulations, and utilizing helpful tools. Furthermore, it provides response measures for infringement complaints, such as contacting the rights holder, hiring a lawyer, and cooperating with investigations. The aim is to assist sellers in compliant operation, minimizing unnecessary losses and ensuring sustainable business practices on the Ebay platform.

01/04/2026 Customs Knowledge
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Amazon Updates Search with Star Ratings to Boost Seller Competition

Amazon Updates Search with Star Ratings to Boost Seller Competition

Amazon's testing of star rating displays on search pages signals potential platform rule changes. While aiming to improve user experience, this poses challenges for sellers: increased star rating weight, adjusted advertising strategies, and difficulties in promoting new products. Sellers should prioritize buyer account quality, obtain the VP badge, enhance review content quality, and focus on product and supply chain excellence to thrive in the competitive landscape. Adapting to these changes will be crucial for success on Amazon.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Urged to Secure Trademarks for Brand Growth

Amazon Sellers Urged to Secure Trademarks for Brand Growth

This article uses a Q&A format to delve into 13 key questions about Amazon Brand Registry and trademark registration. It covers the trademark registration process, required materials, review time, as well as the conditions, process, and required materials for Brand Registry. The aim is to help sellers quickly grasp the key points of brand layout, effectively utilize Amazon's brand protection policies, and enhance product competitiveness. This provides a comprehensive guide for navigating the complexities of Amazon brand building.

12/30/2025 Logistics Encyclopedia
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