Oriental Selection Struggles with Traffic Dependency Amid Brand Revamp

Oriental Selection Struggles with Traffic Dependency Amid Brand Revamp

The relationship between Dongfang Zhenxuan and Dong Yuhui exemplifies the struggle between traffic and branding. This analysis reviews the events surrounding the attempted 'de-Dong Yuhui-ization,' examines the risks of relying heavily on individual traffic, and highlights the necessity of brand transformation. It proposes potential strategic options for Dongfang Zhenxuan, envisioning a future where traffic and brand coexist. The core challenge lies in balancing the power of a super individual IP with platform brand building to achieve sustainable development.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Urged to Optimize Category Selection for Growth

Amazon Sellers Urged to Optimize Category Selection for Growth

This article delves into Amazon category selection strategies, comparing the advantages and disadvantages of broad and niche categories. It provides a critical factor analysis for choosing the right category, helping you avoid product selection pitfalls and accurately position your products. By mastering these principles, you can optimize traffic and drive sales growth on Amazon.

12/31/2025 Logistics Industry Insights
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Orient Selection Plans Tiktok Expansion for Crossborder Ecommerce Growth

Orient Selection Plans Tiktok Expansion for Crossborder Ecommerce Growth

Dongfang Zhenxuan's high-salary recruitment of TikTok overseas store operators signals its official entry into the international market. This article analyzes Dongfang Zhenxuan's advantages in going global and highlights the immense potential and opportunities of TikTok E-commerce. Furthermore, from the perspective of a data analyst, it explores the key factors in choosing cross-border e-commerce strategies, emphasizing the importance of data-driven decision-making. The move underscores the growing significance of TikTok as a platform for cross-border commerce and the strategic importance of data analysis in navigating this dynamic landscape.

12/30/2025 Logistics Industry Insights
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Global Trade Firms Urged to Prioritize Website Builder Selection

Global Trade Firms Urged to Prioritize Website Builder Selection

This article provides an in-depth analysis of foreign trade website building tools, covering three main categories: self-service website builders, open-source e-commerce platforms, and professional foreign trade website building systems. It also emphasizes post-website building optimization strategies. Companies should comprehensively consider their needs, technical capabilities, and future development to choose the most suitable website building solution. Continuous website optimization is crucial to enhance user experience and search engine rankings, ultimately helping businesses succeed in global markets.

01/27/2026 Customs Knowledge
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Indonesia Air Freight Costs Drop with Optimal Port Selection

Indonesia Air Freight Costs Drop with Optimal Port Selection

This article provides an in-depth analysis of the strengths and weaknesses of Indonesia's four major air freight ports: Jakarta Soekarno-Hatta International Airport, Denpasar I Gusti Ngurah Rai International Airport, Medan Kualanamu International Airport, and Bandung Husein Sastranegara International Airport. It emphasizes that companies should select the most suitable port based on factors such as target market, cargo type, transportation costs, and time requirements to reduce freight costs and improve efficiency. Choosing the right port is crucial for optimizing the supply chain and achieving business goals in the Indonesian market.

02/02/2026 Logistics
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Amazon Sellers Cut Costs with Smart FBA Port Selection

Amazon Sellers Cut Costs with Smart FBA Port Selection

Struggling with high logistics costs for your US Amazon business? This article provides an in-depth analysis of how to select the optimal US port based on key factors such as FBA warehouse location, cargo characteristics, and logistics costs. Learn how strategic FBA warehouse selection coupled with optimal port choice can significantly reduce expenses, improve efficiency, and boost your profitability. Discover strategies to minimize your shipping spend and maximize your returns on your US Amazon sales.

02/04/2026 Logistics Encyclopedia
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Ebay Sellers Boost Visibility with Optimized Product Titles

Ebay Sellers Boost Visibility with Optimized Product Titles

This article delves into the optimization strategies for eBay product titles, emphasizing the importance of title format, keyword selection, and A/B testing. By referencing competitors and utilizing advertising keyword selection methods, it helps sellers create more compelling titles, improve product visibility and conversion rates, and ultimately achieve sales growth. It provides practical insights into crafting effective titles that attract potential buyers and boost product performance on the eBay platform.

12/31/2025 Logistics Encyclopedia
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Amazon Sellers Key Tips for Selecting Profitable Products

Amazon Sellers Key Tips for Selecting Profitable Products

This article distills 12 golden rules for Amazon product selection, aimed at new sellers. It covers pricing, competition, logistics, quality, optimization, profitability, market size, sourcing, improvement, seasonality, and new product performance. The goal is to help sellers avoid common pitfalls in product selection, accurately identify potential bestsellers, and achieve sales growth. By following these guidelines, new sellers can increase their chances of finding profitable and successful products on the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Top Tools for Efficient Ebay Product Sourcing

Top Tools for Efficient Ebay Product Sourcing

This article introduces five popular eBay product research tools: Listingshistory, Algopix, Terapeak, Optiseller Aspect Finder+, and Need Soon. It details their functionalities and usage tips, aiming to help eBay sellers avoid blind product selection, improve product research efficiency, and achieve sales breakthroughs. By leveraging these tools, sellers can gain valuable insights into market trends, competitor strategies, and product performance, ultimately leading to more informed decisions and increased profitability.

01/04/2026 Logistics Encyclopedia
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