Amazon Launches Standalone Bidding for Sponsored Video Ads

Amazon Launches Standalone Bidding for Sponsored Video Ads

Amazon's launch of the SPV independent bidding feature signifies a new era of refined video ad operations. Sellers can now independently control video ad budgets and bids, enhancing targeting accuracy and ROI. This is the optimal time to leverage SPV ads. By conducting precise product selection testing, optimizing content strategies, and scientifically evaluating performance, sellers can capitalize on the video traffic boom. However, challenges such as video production costs and increased competition should be considered. Sellers are encouraged to act swiftly and seize the first-mover advantage.

01/27/2026 Logistics Industry Insights
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Amazon Australia Names Matt Furlong Country Manager Amid Localization Push

Amazon Australia Names Matt Furlong Country Manager Amid Localization Push

Amazon Australia announced Matt Benham as the new Country Manager, succeeding Janet Menzies, who will become a Technical Advisor to the CEO of Amazon Stores globally. Benham brings extensive experience in the Australian market and will focus on expanding product selection, improving delivery speed, and maintaining competitive pricing. This leadership change signals Amazon's further commitment to its localization strategy, aiming to provide a better shopping experience for Australian consumers. The move emphasizes a deeper understanding and catering to the specific needs and preferences of the Australian market.

01/28/2026 Logistics Industry Insights
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US Ends De Minimis Rule Ecommerce Sector Adapts

US Ends De Minimis Rule Ecommerce Sector Adapts

The US's potential elimination of the $800 de minimis threshold for small parcels will significantly impact cross-border e-commerce sellers, US consumers, and the global logistics system. Sellers need to adjust product selection strategies, optimize logistics models, diversify market layouts, and enhance compliance capabilities. This policy shift signals a new normal for the cross-border e-commerce industry, where compliance, branding, and user experience will be crucial. Businesses should proactively adapt to these changes to maintain competitiveness and navigate the evolving regulatory landscape.

01/29/2026 Logistics Industry Insights
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Datadriven Strategies Improve Facebook Ad ROI

Datadriven Strategies Improve Facebook Ad ROI

This article delves into the strategies and techniques for product selection in Facebook advertising, emphasizing the importance of data-driven decision-making. It offers a comprehensive methodology covering target audience profiling, competitor intelligence analysis, market trend insights, A/B testing and data optimization, multi-channel coordinated promotion, and creative content creation. The aim is to help e-commerce sellers accurately identify potential bestsellers and improve advertising ROI. By leveraging data and employing these strategies, businesses can make informed choices and maximize their advertising effectiveness on Facebook.

01/30/2026 Logistics Industry Insights
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Guide to Crossborder Ecommerce Logistics for Beginners

Guide to Crossborder Ecommerce Logistics for Beginners

This article provides a logistics selection guide for new cross-border e-commerce sellers. It emphasizes analyzing key factors such as target market, product attributes, and order volume. It details the advantages, disadvantages, and applicable scenarios of five major logistics methods: platform official logistics, postal parcels, dedicated line logistics, overseas warehouses, and commercial express. Practical advice is offered on logistics operation processes, cost control, risk prevention, and phased logistics strategies. This guide aims to assist new sellers in choosing the appropriate logistics solution for their business needs.

01/30/2026 Logistics Encyclopedia
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Epacket Vs Small Packet Key Choices for Crossborder Ecommerce

Epacket Vs Small Packet Key Choices for Crossborder Ecommerce

This paper provides an in-depth comparison of ePacket and postal international small packets, two common logistics options for cross-border e-commerce. It analyzes these services based on service coverage, delivery time, pricing, package restrictions, and tracking capabilities. Furthermore, it offers selection strategies based on product type, target market, cost budget, and customer needs, helping sellers choose the most suitable logistics method to enhance their competitiveness. The analysis aims to provide practical guidance for optimizing shipping strategies in the global e-commerce landscape.

02/02/2026 Logistics Encyclopedia
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Ecommerce Sellers Guide to Managing FBA Firstleg Costs

Ecommerce Sellers Guide to Managing FBA Firstleg Costs

This article provides an in-depth analysis of the cost components of FBA first leg shipping, including transportation distance, product weight and volume, packaging materials, surcharges, and service provider selection, with case studies. It also offers advice on choosing FBA first leg service providers and practical strategies for controlling FBA first leg costs. The aim is to help cross-border e-commerce sellers effectively reduce logistics costs and improve operational efficiency. By understanding these factors, sellers can optimize their supply chain and maximize profitability.

02/02/2026 Logistics
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Eyewear Ecommerce Expands in Lucrative Overseas Markets

Eyewear Ecommerce Expands in Lucrative Overseas Markets

The eyewear industry has high gross profit margins but low net profit margins, making online channels a breakthrough. China's eyewear industry possesses supply chain advantages, creating opportunities for cross-border e-commerce. The independent website model facilitates brand building and differentiated operations. A data-driven strategy is crucial for success, requiring attention to market research, product selection, pricing, marketing, customer service, and supply chain management. Focusing on these elements will allow businesses to capitalize on the growing global demand for eyewear through online platforms.

02/03/2026 Logistics Industry Insights
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Crossborder Ecommerce Faces Copyright Risks Over Distressed Wood Mailers

Crossborder Ecommerce Faces Copyright Risks Over Distressed Wood Mailers

This article reveals potential intellectual property risks associated with a vintage-style baked letter storage box, highlighting potential patent infringement due to its design. It advises cross-border e-commerce sellers to carefully consider the impact of rising sea freight costs on profit margins when selecting bulky items. Thorough patent searches and risk assessments are crucial to avoid infringement and ensure business safety and compliance. Prioritizing due diligence in product selection is essential for mitigating legal and financial risks in the competitive e-commerce landscape.

02/03/2026 Customs Knowledge
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Amazon Sellers Adapt to New Ad Fees Amid Profit Pressures

Amazon Sellers Adapt to New Ad Fees Amid Profit Pressures

New Amazon advertising management fees increase the pressure on sellers. This article analyzes the impact of this new regulation and explores how sellers, facing a challenging situation, can break free from dependence on traditional advertising models. Strategies include optimizing product selection, accumulating reviews, and improving keyword rankings. The goal is to discover new methods for creating bestsellers, adapt to changes in Amazon's rules, and ultimately improve profitability. This explores ways to navigate the increased financial burden and maintain a competitive edge within the Amazon marketplace.

02/04/2026 Logistics Industry Insights
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