Amazon Sellers Optimize ACOS to Boost Profits

Amazon Sellers Optimize ACOS to Boost Profits

This article delves into the Amazon Advertising ACOS metric, explaining its calculation formula, influencing factors, and relationship with gross profit margin. It provides practical techniques for reducing ACOS, including keyword optimization, negative targeting strategies, and the combination of manual and automatic campaigns. The aim is to help sellers move away from excessive spending and achieve precise profitability by optimizing their advertising campaigns and improving their ACOS.

01/05/2026 Logistics Encyclopedia
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Data Analytics Boosts Customs Efficiency Enforcement

Data Analytics Boosts Customs Efficiency Enforcement

The "Data Analysis Practical Handbook" aims to guide government departments like customs in leveraging big data and data analysis to enhance regulatory effectiveness and decision-making. The handbook covers aspects such as big data applications, data governance, and commonly used analytical tools. It assists in modernizing government governance capabilities by providing practical guidance on implementing data-driven strategies and improving operational efficiency through effective data analysis techniques.

01/05/2026 Customs Knowledge
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Guide to Launching a Profitable Douyin Ecommerce Store

Guide to Launching a Profitable Douyin Ecommerce Store

This article provides a detailed guide for novice sellers with zero experience on opening and operating a Douyin Shop (TikTok Shop). It covers the shop registration process, sourcing products (via Douyin supply chain platform), traffic acquisition (video/live streaming e-commerce, search optimization, Douyin Mall), and shop operation techniques. The goal is to help readers quickly get started and seize the opportunities presented by Douyin e-commerce.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Urged to Prevent Ad Group Cannibalization

Amazon Sellers Urged to Prevent Ad Group Cannibalization

This article delves into the relationship between Amazon advertising portfolios, ad groups, and campaigns. It focuses on ad group setup techniques and provides campaign grouping recommendations, aiming to help sellers avoid ad group cannibalization and improve advertising efficiency. The ultimate goal is to enable sellers to achieve better sales performance during peak seasons by optimizing their advertising strategies and preventing internal competition within ad groups.

12/31/2025 Logistics Industry Insights
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Tiktok Shop Dispute Resolution Guide for Sellers

Tiktok Shop Dispute Resolution Guide for Sellers

This article provides a detailed interpretation of the TikTok Shop violation appeal process and techniques. Focusing on five major appeal scenarios, including penalties, compensation, and reviews, it offers targeted evidence preparation suggestions to help merchants improve their appeal success rate, protect their rights, and achieve compliant operations. It guides merchants through the intricacies of navigating TikTok Shop's compliance requirements and effectively challenging unfair or inaccurate violation notices.

12/30/2025 Customs Knowledge
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HS Code Analysis Reveals Cowhide Trade Opportunities

HS Code Analysis Reveals Cowhide Trade Opportunities

This article provides an in-depth analysis of the HS codes related to leather, assisting traders in understanding policies and market opportunities. These codes refine product classification, clarify regulatory conditions, and indicate export tax rebate rates, offering practitioners a competitive advantage.

08/05/2025 HS Code Query
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HS Code 9603310900 Tax Implications Explained

HS Code 9603310900 Tax Implications Explained

This article delves into the relevant information of the product code 9603310900, including its characteristics and associated tax rates. It focuses on how to leverage this information to support businesses in import and export trade, ensuring compliance and market competitiveness.

07/09/2025 HS Code Query
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Key Duties of Importers in Global Trade Explained

Key Duties of Importers in Global Trade Explained

Importers bear customs responsibilities in international trade, including document preparation, product classification, and tariff payment, as well as compliance with laws and regulations. This crucial role ensures business compliance and effective operations, particularly in the complex environment of international markets.

08/05/2025 Customs Knowledge
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