Guide to Optimizing Amazon Ad Spend for Higher ROI

Guide to Optimizing Amazon Ad Spend for Higher ROI

This article reveals a common misconception in Amazon advertising optimization: focusing solely on high ACOS campaigns while neglecting the significance of advertising spend percentage. Through case studies and data validation, it emphasizes prioritizing adjustments to high ACOS campaigns with a large proportion of ad spend. This approach more effectively reduces overall ACOS and enhances advertising efficiency. Sellers are advised to comprehensively consider both ACOS and spend percentage for refined operations, leading to better optimization outcomes and improved return on investment.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Cut Ad Costs 63 Boost Orders 242 with Data Strategies

Amazon Sellers Cut Ad Costs 63 Boost Orders 242 with Data Strategies

This article delves into how an Amazon seller significantly reduced ACOS and boosted order volume using a data-driven advertising optimization strategy. By setting clear KPIs, conducting meticulous data analysis, implementing personalized optimization strategies, and leveraging automation tools, the seller successfully decreased ACOS by 63% and increased order volume by 242%. This case study provides valuable practical experience and actionable insights for other Amazon sellers looking to improve their advertising performance and achieve similar results through data-informed decision-making.

01/16/2026 Logistics Industry Insights
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Biden Administration Addresses Congestion at LA Long Beach Ports

Biden Administration Addresses Congestion at LA Long Beach Ports

To address port congestion in the United States, the Biden administration is actively collaborating with the Port of Los Angeles and the Port of Long Beach. The ports have proposed short-term incentives, data optimization, pilot improvements, and capacity optimization measures. Long-term recommendations include establishing a national port information sharing system, assessing tariff impacts, building workforce training centers, and increasing infrastructure investment on the West Coast. These initiatives aim to improve port operational efficiency and alleviate supply chain pressures.

01/19/2026 Logistics Industry Insights
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Green Tech Revolutionizes Global Agricultural Supply Chains

Green Tech Revolutionizes Global Agricultural Supply Chains

This article explores the development history and achievements of core technologies in the green intelligent agricultural product supply chain. It discusses their application in addressing quality degradation issues in agricultural product logistics, highlights their significant impact on industrial transformation and upgrading, and reveals their positive roles in environmental benefits and talent cultivation.

07/28/2025 Logistics
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Dualfunction Chairs Gain Popularity in Global Furniture Market

Dualfunction Chairs Gain Popularity in Global Furniture Market

The product code 9401409000 refers to a dual-purpose chair that can serve as a bed, specifically classified under furniture items. It has an export tax rate of 0%, with export rebates as high as 13%, while the general import tax rate stands at 100%. This product demonstrates strong multi-functionality and promising market prospects.

08/05/2025 HS Code Query
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Tiktokfueled Backpack Goes Viral Via Influencer Campaigns

Tiktokfueled Backpack Goes Viral Via Influencer Campaigns

Backpack demand is surging on TikTok, with transaction volume skyrocketing by 112.77%. This popular product, featuring exceptional storage capacity and an influencer marketing strategy, successfully attracts young consumers and has become a social media sensation. For brands expanding overseas, collaborating with influencers is a shortcut to quickly penetrate target audiences and achieve efficient product seeding.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Must Track Key Metrics for Success

Amazon Sellers Must Track Key Metrics for Success

This article delves into the core metrics of Amazon operations, covering aspects such as customer profiling, product analysis, traffic metrics, financial indicators, and operational efficiency. By comprehensively understanding and effectively utilizing these metrics, sellers can more accurately target their ideal customers, optimize product strategies, enhance promotion effectiveness, and control operating costs, ultimately achieving profitable growth.

12/30/2025 Logistics Industry Insights
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