Google Search Console Updates Boost Global SEO Strategies

Google Search Console Updates Boost Global SEO Strategies

Overseas search marketing focuses on upgrading GSC reports and optimizing rich snippets, including Rich Answers, Products reports, hotel search experience, and handling spam backlinks. Key areas of improvement involve leveraging GSC data to enhance visibility and user engagement in international search results. This includes optimizing for structured data to improve rich snippet display, monitoring product performance, and ensuring a positive user experience, especially in the travel and hospitality sectors. Effective management of backlinks is also crucial for maintaining a clean and trustworthy online presence.

02/12/2026 Customs Knowledge
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360 Finance Reports Tenfold Profit Jump on Techdriven Growth

360 Finance Reports Tenfold Profit Jump on Techdriven Growth

360 Finance's financial report reveals a nearly tenfold increase in net profit, attributed to its technology-driven business model. Leveraging big data and AI, 360 Finance has built competitive advantages in risk management, user acquisition, and product innovation. The company is actively expanding into areas like SME lending to seek new growth opportunities. The increasing proportion of institutional funding and the growth in user repeat loan rates further demonstrate its steady development momentum. This showcases the power of technology in driving financial performance and market expansion.

02/11/2026 Logistics Industry Insights
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Ecommerce Surge in Latin America Draws Amazon Sellers

Ecommerce Surge in Latin America Draws Amazon Sellers

The Latin American e-commerce market is experiencing rapid growth, with Mexico and Brazil leading the way. Chinese sellers are performing well on Amazon Mexico and Brazil, especially during Prime Day. Q2 is a crucial promotional period. Sellers should focus on best-selling categories, identify emerging demands, and adhere to compliance regulations to succeed in the Latin American market. Key strategies include optimizing product listings, offering competitive pricing, and providing excellent customer service. Understanding local consumer preferences is also essential for maximizing sales and building brand loyalty.

02/11/2026 Logistics Industry Insights
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Ebay Releases Guide for Crossborder Ecommerce Sellers

Ebay Releases Guide for Crossborder Ecommerce Sellers

This article provides an in-depth analysis of the eBay cross-border e-commerce platform, covering its advantages, product selection strategies, operational optimization, registration process, cost structure, common issues, and solutions. It emphasizes high-demand categories such as auto parts and provides guidance on using practical tools like Terapeak. The aim is to help Chinese sellers effectively utilize the eBay platform to achieve rapid growth in their cross-border e-commerce business. It serves as a comprehensive guide for navigating the eBay marketplace and maximizing sales potential.

02/11/2026 Logistics Industry Insights
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Smart Coffee Maker Brand Cocinare Thrives Postaoji Exit

Smart Coffee Maker Brand Cocinare Thrives Postaoji Exit

Cocinare, a Shenzhen-based brand, has successfully entered the overseas market by intelligently transforming pour-over coffee appliances. Its product innovation integrates technological aesthetics with user experience, building a standardized coffee brewing system. Through coordinated online and offline marketing, as well as differentiated social media strategies, Cocinare has stood out in a competitive market, achieving annual revenue exceeding 150 million yuan. It provides a valuable reference for brand innovation in traditional industries by demonstrating how technology and user-centric design can drive success in a global market.

02/11/2026 Logistics Industry Insights
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Zhejiang Manufacturers Lead Global Ecommerce Surge

Zhejiang Manufacturers Lead Global Ecommerce Surge

The rise of cross-border e-commerce in Zhejiang province is undeniable. This paper focuses on 43 Zhejiang-based cross-border e-commerce companies, revealing their secrets to success on platforms like Amazon and Walmart through product innovation, supply chain optimization, and localized operations. These enterprises deeply cultivate their industries and build brand barriers, providing strong support for "Zhejiang Manufacturing" to become a "Global Brand". Their strategies offer valuable insights into the transformation and upgrading of traditional manufacturing industries in the context of globalization.

02/11/2026 Logistics Industry Insights
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Instagram Emerges As Key Platform for Affiliate Marketing

Instagram Emerges As Key Platform for Affiliate Marketing

This article delves into the crucial role of Instagram in brand affiliate marketing. With its vast user base, abundant influencer resources, and strong visual appeal, Instagram has become an ideal platform for brands to reach potential customers, improve ROI, enhance brand credibility, and expand brand exposure. By partnering with the right influencers, brands can effectively achieve sales growth. Instagram's visual nature allows for compelling product showcases and authentic endorsements, making it a powerful tool for driving conversions and building lasting customer relationships through affiliate programs.

02/11/2026 Logistics Industry Insights
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Video Marketing Boosts B2B Foreign Trade Growth

Video Marketing Boosts B2B Foreign Trade Growth

This article delves into the application of video marketing in B2B foreign trade, highlighting its advantages in brand building, exposure, customer experience, and market competitiveness. By analyzing key aspects such as brand video production, animation presentation, VR/AR technology applications, Instagram marketing, and brand presence establishment, it provides data-driven video marketing strategies for B2B foreign trade companies. The aim is to empower businesses to achieve growth in the digital age by leveraging the power of video content to engage potential clients and showcase product value.

02/11/2026 Logistics Industry Insights
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US Rail Freight Volumes Drop Amid Economic Slowdown

US Rail Freight Volumes Drop Amid Economic Slowdown

Data from the Association of American Railroads indicates a year-over-year decrease in U.S. rail freight and intermodal volumes in late August. While automotive and petroleum product demand remained strong, coal and grain shipments faced headwinds. Year-to-date figures present a mixed picture, with intermodal continuing to show weakness. Factors such as economic slowdown, supply chain challenges, and energy transition are impacting freight volumes. Railroads need to enhance efficiency, expand services, strengthen customer relationships, and embrace digitalization and sustainability to navigate these challenges.

02/11/2026 Logistics
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Logistics Firms Drive Growth with Operational Excellence Innovation

Logistics Firms Drive Growth with Operational Excellence Innovation

Logistics companies should break away from homogeneous competition and achieve innovation through a dual approach of product and process development. Establishing a formal innovation system is crucial to enhance supply chain speed and agility, strengthen risk management, and leverage big data technology. This will reshape the innovation DNA of the company, enabling it to address market challenges and achieve sustainable development. By focusing on these key areas, logistics firms can gain a competitive edge and ensure long-term success in a dynamic and demanding industry.

01/20/2026 Logistics Industry Insights
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