Amazon Sellers Guide to Optimizing Ad Spend with Breakeven ACOS

Amazon Sellers Guide to Optimizing Ad Spend with Breakeven ACOS

This article provides a clear explanation of the Break-Even ACOS concept, which is crucial for Amazon sellers. It details the calculation method and compares it with ACOS, emphasizing the dynamic nature of Break-Even ACOS. The aim is to help sellers more effectively evaluate advertising spend, optimize marketing strategies, and ultimately maximize profits. Understanding this metric allows for better decision-making regarding ad campaigns and ensures that advertising costs are aligned with profitability goals. By focusing on Break-Even ACOS, sellers can achieve sustainable growth and improve their overall business performance on Amazon.

01/06/2026 Logistics Encyclopedia
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US Ecommerce Returns Cut Into Retailer Profits

US Ecommerce Returns Cut Into Retailer Profits

US e-commerce faces a high return rate challenge, with returns projected to reach $279 billion this year, far exceeding pre-pandemic levels. Inflation and changing consumer behavior are major contributors. This high return rate erodes profits, requiring sellers to optimize product information, strengthen customer service, implement flexible return policies, and collaborate with logistics partners. Utilizing data analytics to predict return peaks is crucial to address this challenge.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Urged to Master FBA Revenue Calculator

Amazon Sellers Urged to Master FBA Revenue Calculator

The Amazon FBA revenue calculator is a crucial tool for e-commerce sellers to evaluate the value of FBA services. This article delves into its operational mechanisms, offering professional usage advice and highlighting key considerations such as refined inventory planning, timely data updates, effective communication, and a focus on cost-effectiveness. By incorporating advanced strategies like historical data analysis and market research, sellers can more accurately predict FBA profits, enabling them to make informed decisions and achieve business growth. This leads to optimized strategies and better financial outcomes.

01/23/2026 Logistics Encyclopedia
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Global Leaders Urge Cooperation to Address Crises

Global Leaders Urge Cooperation to Address Crises

The World Customs Organization (WCO) emphasized the critical importance of international cooperation in the face of global crises at an international organization annual meeting. Secretary General Kunio Mikuriya highlighted the WCO's measures to ensure smooth cargo flow during the pandemic, emphasizing the inclusiveness and flexibility of international instruments. He called for strengthening cooperation platforms to transform challenges into opportunities. The WCO's efforts demonstrate the vital role of collaboration in navigating global disruptions and fostering resilience in international trade.

01/05/2026 Customs Knowledge
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Firms Adapt Training Strategies for Resilience Amid Uncertainty

Firms Adapt Training Strategies for Resilience Amid Uncertainty

This paper explores the impact of crises on corporate training needs, emphasizing the crucial role of training needs analysis in developing recovery plans. It elaborates on how to effectively conduct training needs analysis and build customized training solutions to help companies enhance their competitiveness and achieve sustainable development in uncertain environments. The paper highlights the importance of identifying skill gaps and adapting training programs to address the evolving challenges posed by crises, ultimately enabling organizations to navigate disruptions and emerge stronger.

12/30/2025 Logistics Encyclopedia
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Ecommerce Sellers Face Freight Delays Rising Costs

Ecommerce Sellers Face Freight Delays Rising Costs

The cross-border freight forwarding industry is experiencing frequent collapses, leading to issues like cargo detention and freight loss. This article exposes the chaotic state of the industry, analyzes the challenges faced by small shippers, and provides practical advice for cross-border e-commerce sellers to mitigate risks. Recommendations include avoiding blindly pursuing low prices, understanding freight forwarder backgrounds, and signing compensation agreements. The aim is to help sellers choose reliable freight forwarders and ensure the safe delivery of goods.

12/31/2025 Logistics Industry Insights
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Mississippi River Drought Threatens US Supply Chains

Mississippi River Drought Threatens US Supply Chains

Drought conditions have lowered the Mississippi River to its lowest level in a decade, causing waterway closures, hundreds of stranded vessels, and hindered agricultural product transport, leading to soaring freight costs. Concurrently, US imports are projected to fall to a near two-year low, reflecting weakened demand and ongoing supply chain challenges. The combination of extreme weather events and slowing global demand is exacerbating economic uncertainty. The low water levels are severely impacting the ability to move goods along this vital waterway.

12/29/2025 Logistics
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US Rail Strike Threatens Supply Chain Disruptions

US Rail Strike Threatens Supply Chain Disruptions

The largest U.S. rail union rejected a labor agreement, raising the imminent threat of a strike that could paralyze national freight transport. Sticking points between labor and management include paid sick leave. Congress may intervene. A strike would severely disrupt supply chains and cause significant economic losses. All parties need to work together to find a solution and avoid a lose-lose situation. The potential economic impact is substantial, highlighting the urgency of reaching a resolution before a national rail shutdown occurs.

01/16/2026 Logistics Industry Insights
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