The Involution Phenomenon in the Logistics Industry and Its Countermeasures

The Involution Phenomenon in the Logistics Industry and Its Countermeasures

This paper discusses the involution phenomenon faced by the logistics industry and the resulting industry problems. It proposes a four-step strategy involving customer industrialization, industry solution formulation, solution productization, and product modularization to address competition and enhance service quality. Through case analysis, it clarifies how logistics companies can ensure profitability while achieving healthy and sustainable development, ultimately finding their niche in the market.

07/22/2025 Logistics Industry Insights
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Amazons US Growth Fueled by Customer Value

Amazons US Growth Fueled by Customer Value

Amazon's profitability heavily relies on its strong performance in the US market. The US market contributes over 70% of its revenue and, with a significant Customer Lifetime Value advantage, is a key driver of Amazon's profit growth. The US market provides a stable cash flow, supporting its technology research and development, logistics construction, and global expansion, creating a virtuous cycle that solidifies its global e-commerce leadership.

12/30/2025 Logistics Industry Insights
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Amazon Advertisers Shift Focus from Acos to Growth Strategies

Amazon Advertisers Shift Focus from Acos to Growth Strategies

Optimizing Amazon Ads isn't solely about minimizing ACoS. Market conditions and conversion rates impose a ceiling on ACoS reduction. A refined advertising structure and differentiated strategies are crucial for maximizing profitability. Focusing solely on lowering ACoS can be detrimental if it negatively impacts sales volume or overall profit margins. Instead, a holistic approach that considers both ACoS and revenue growth is recommended for sustainable success on Amazon.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Boost Profits with Datadriven Strategies

Amazon Sellers Boost Profits with Datadriven Strategies

Amazon sellers looking to boost profits and move away from blind operation? This article reveals five core data analysis features: customized sales tracking, international market profit comparison, customizable cost management, FBA fee breakdown analysis, and automatically generated charts. These features help you refine your operations and drive data-driven growth, enabling you to make informed decisions and optimize your Amazon business for increased profitability.

01/04/2026 Logistics Industry Insights
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Seller Sprite Tool Optimizes Amazon Ads for Higher ROI

Seller Sprite Tool Optimizes Amazon Ads for Higher ROI

This article introduces how to use SellerSpirit to track and optimize Amazon Advertising, improving efficiency. It covers data monitoring, report analysis, keyword tracking, and competitor research strategies. By leveraging SellerSpirit's features, sellers can gain valuable insights into their advertising performance, identify high-performing keywords, and understand competitor strategies. This leads to better ad targeting, reduced advertising costs, and ultimately, increased sales and profitability on Amazon.

01/04/2026 Logistics Encyclopedia
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Amazon Advertisers Focus on CPC Metrics for Optimization

Amazon Advertisers Focus on CPC Metrics for Optimization

This article delves into four key aspects of Amazon CPC advertising: distinguishing between effective and ineffective impressions, evaluating ACOS reasonably, adopting a holistic TACOS perspective, and implementing flexible bidding strategies. It emphasizes the importance of data analysis to avoid blind advertising and help sellers maximize advertising effectiveness. By understanding these concepts, sellers can make informed decisions and optimize their campaigns for better performance and profitability.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Optimize ACOS to Boost Profits

Amazon Sellers Optimize ACOS to Boost Profits

This article delves into the Amazon Advertising ACOS metric, explaining its calculation formula, influencing factors, and relationship with gross profit margin. It provides practical techniques for reducing ACOS, including keyword optimization, negative targeting strategies, and the combination of manual and automatic campaigns. The aim is to help sellers move away from excessive spending and achieve precise profitability by optimizing their advertising campaigns and improving their ACOS.

01/05/2026 Logistics Encyclopedia
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Amazon Sellers Adapt Strategies Amid Shifting Traffic Trends

Amazon Sellers Adapt Strategies Amid Shifting Traffic Trends

This article delves into Amazon's traffic allocation mechanisms, providing differentiated product selection strategies for various seller types. It covers product sourcing channels, processes, market validation, and risk mitigation, helping sellers accurately select products and tap into blue ocean markets in the new landscape. The strategies aim to optimize product choices based on traffic patterns and seller profiles, ultimately increasing sales and profitability on the Amazon platform.

01/04/2026 Logistics Industry Insights
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Amazon Seller Tool Boosts Traffic 10x for Keyword Growth

Amazon Seller Tool Boosts Traffic 10x for Keyword Growth

Seller Sprite introduces the "Expand Traffic Keywords" feature, helping Amazon sellers bulk-mine competitor traffic keywords and expand their keyword database. This feature supports batch queries, intelligent variant recognition, and multi-dimensional filtering, enabling sellers to quickly find high-conversion keywords, improve advertising performance, and achieve sales growth. It allows for efficient keyword discovery and optimization, leading to increased visibility and profitability on the Amazon platform.

12/29/2025 Logistics Encyclopedia
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Ebay Explores Temu Partnership Amid Diversified Expansion

Ebay Explores Temu Partnership Amid Diversified Expansion

Ebay Network is taking a cautious approach to collaborating with Temu and currently has no plans for large-scale integration. Instead, they are focusing on developing their general merchandise business, expanding into emerging markets such as Mexico, Poland, and Turkey. They adhere to a multi-category, multi-platform development strategy to achieve revenue growth and risk diversification. The general merchandise business remains their core source of profitability.

12/29/2025 Logistics Industry Insights
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