Guide to Promoting Personal Accounts on Douyins Ocean Engine

Guide to Promoting Personal Accounts on Douyins Ocean Engine

Ocean Engine, Douyin's (TikTok's Chinese version) marketing platform, theoretically supports promotion for personal accounts, but it's often complex and costly. For individual users, consider simpler and more economical options like Dou+'s promotion tools. Choose the most suitable strategy based on your specific circumstances and budget. While Ocean Engine offers extensive features, Dou+ provides a more streamlined approach for individual creators seeking to boost their content's visibility on TikTok.

12/31/2025 Logistics Industry Insights
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Shopee Cuts Jobs Restructures Amid Economic Challenges

Shopee Cuts Jobs Restructures Amid Economic Challenges

Shopee is facing macroeconomic challenges and implementing cost reduction and efficiency improvement strategies, including salary cuts for executives, adjustments to reimbursement policies, and large-scale layoffs. The layoffs affect multiple business departments, with a compensation package of N+2. This adjustment reflects the challenges facing the e-commerce industry, where companies need to balance growth and profitability while controlling costs and maintaining innovation. The company aims to navigate the current economic downturn and ensure long-term sustainability through these measures.

01/06/2026 Logistics Industry Insights
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Cloud Sail Ecommerce Hiring for Global Warehouse Growth

Cloud Sail Ecommerce Hiring for Global Warehouse Growth

Yunfan Going Global & Big Data Cross-border is hiring Overseas Warehouse Sales Elites, offering comprehensive training, strong technical support, and high-quality overseas warehouse resources. Responsibilities include customer acquisition, providing professional services, and maintaining customer relationships. Requirements include sales experience, familiarity with overseas warehouse systems, and a strong service orientation and learning ability. The company provides a base salary + commission, five social insurances and one housing fund, paid leave, and other benefits. The work location is in Longgang District, Shenzhen.

02/03/2026 Warehousing
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Crossborder Ecommerce Jobs Key Career Insights

Crossborder Ecommerce Jobs Key Career Insights

The cross-border e-commerce recruitment market is quietly changing. The number of job seekers is surging, companies are raising their entry barriers, salary packages are being adjusted, and job expectations are becoming more rational. Job hopping should be approached with caution, and entrepreneurship requires a cool head. Choosing the right product category is more important than choosing a company, and smaller companies may offer greater development opportunities. To succeed, enhance your value, plan your career rationally, and embrace change.

01/16/2026 Logistics Industry Insights
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Top Livestreamer Li Jiaqi Sparks Outrage Over Income Remarks

Top Livestreamer Li Jiaqi Sparks Outrage Over Income Remarks

Li Jiaqi's live streaming encountered a trust crisis due to the 'eyebrow pencil incident,' with the phrase 'has your salary increased?' triggering public outrage. This article analyzes the event's causes, price disputes, and the escalation of public opinion. It explores how live streaming hosts should exercise caution in their speech, empathize with users, and avoid 'mishaps' to ultimately gain user trust. The incident highlights the importance of understanding consumer sentiment and maintaining transparency in pricing within the competitive live streaming e-commerce landscape.

01/07/2026 Logistics Industry Insights
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Amazon Sellers Face Stagnant Pay Seek Career Alternatives

Amazon Sellers Face Stagnant Pay Seek Career Alternatives

This article analyzes the current salary situation and career development bottlenecks for Amazon operations positions. It points out that increased industry competition and changes in platform policies have led to a career crisis for operations personnel around the age of 35. The article also discusses the opportunities and challenges of Temu operations, as well as two career paths: freelancing versus long-term development within a company. Finally, it provides suggestions for operations personnel on how to find breakthroughs in established stores.

01/06/2026 Logistics Industry Insights
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B2B Exhibitions Key Strategies for Maximizing ROI

B2B Exhibitions Key Strategies for Maximizing ROI

Jia Shi Watson Exhibition specializes in B2B exhibitions, offering comprehensive services from exhibition hosting and organization to booth design and business event planning. They help companies efficiently connect with industry resources, enhance exhibition effectiveness, and achieve business goals through precise buyer-seller matching, new product promotion, and brand promotion strategies. Their focus is on facilitating targeted connections and maximizing ROI for exhibitors and attendees alike, creating valuable opportunities for business growth and industry advancement.

01/26/2026 Logistics Industry Insights
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Amazon Sellers Analyze Competitor Traffic Strategies

Amazon Sellers Analyze Competitor Traffic Strategies

This article introduces "Traffic Time Machine," a powerful Amazon operations tool. By analyzing competitors' traffic sources, advertising strategies, and keyword changes, it helps sellers pinpoint sales issues, learn from successful competitors' promotion tactics, and develop more targeted advertising strategies. This ultimately increases product promotion success rates and drives significant sales growth. The tool provides insights into competitor ad spend, keyword performance, and organic ranking, enabling data-driven decisions for optimizing Amazon listings and campaigns.

01/06/2026 Logistics Industry Insights
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Shopee Sellers Boost Sales During Ramadan in Muslim Markets

Shopee Sellers Boost Sales During Ramadan in Muslim Markets

This article delves into product selection strategies for Shopee's Ramadan promotion, focusing on the Muslim market. Considering both cultural customs and market demands, and using case studies from key markets like Indonesia and Malaysia, it provides product selection recommendations for sellers, including long dresses, shirts, and decorations. The article emphasizes the importance of differentiated product selection, prioritizing product quality, and optimizing product listings to help sellers achieve a surge in orders during the Ramadan promotion.

02/03/2026 Logistics Industry Insights
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Tiktok and Facebook Ad Strategies Compared for Marketers

Tiktok and Facebook Ad Strategies Compared for Marketers

This article delves into the differences in advertising promotion goals between TikTok and Facebook. It compares promotion objectives under both auction and contract-based selling models, emphasizing the importance of selecting the right platform and goals based on business needs. The aim is to help advertisers develop more effective social media marketing strategies. Understanding these nuances allows for optimized campaign performance and better ROI by aligning platform capabilities with specific business objectives.

01/05/2026 Logistics Industry Insights
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