Amazon Tightens Seller Rules for Individual Businesses

Amazon Tightens Seller Rules for Individual Businesses

Amazon has adjusted its seller registration policy, ceasing acceptance of individual business registrations. This aims to standardize platform management, encourage brand-focused operations, and comply with tax regulations. New sellers face increased entry barriers, while existing sellers face pressure to transform. Sellers should maintain compliant operations, consider transitioning to company registration, and monitor policy changes. Brand-focused operations are a future trend, making trademark registration, high-quality product development, and brand promotion crucial. This shift emphasizes quality and compliance within the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Amazon Ads Boost ROI with Datadriven Dayparting Strategy

Amazon Ads Boost ROI with Datadriven Dayparting Strategy

This article delves into Amazon Advertising's dayparting strategy, highlighting its role in resolving budget wastage and improving ROI. It elaborates on the triple logic of dayparting price adjustments, budget management, and ad placement bidding. Using dayparting budgeting as an example, it provides practical guidance. The article also cautions sellers against using dayparting strategies in the early stages of new product promotion and advises against over-reliance. It emphasizes that data analysis and continuous optimization are crucial for the success of dayparting strategies.

12/30/2025 Logistics Industry Insights
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Amazon Ads Strategies Boost Sales for Lowpriced Asins

Amazon Ads Strategies Boost Sales for Lowpriced Asins

Amazon advertising optimization requires a flexible strategy based on product characteristics and operational stage. Refined keyword management, optimized ad structure, and coordinated on-site and off-site promotion are crucial for improving traffic and conversion rates for low-priced ASINs. Continuous testing, data analysis, and strategy iteration are essential to ensure consistent order volume. Focus on optimizing bids, targeting relevant keywords, and improving product listings to maximize ROI on low-priced items. Regularly monitor performance metrics and adjust campaigns accordingly.

12/30/2025 Logistics Encyclopedia
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Amazon Adds Five New Sponsored Products Features for Sellers

Amazon Adds Five New Sponsored Products Features for Sellers

Amazon product promotion receives a major upgrade, with five new features helping sellers win the peak season. These new features cover advertising campaign suggestions (automatic targeting performance prediction, preset advertising campaigns) and advertising campaign optimization (expanded product targeting, rule-based bidding, bulk ASIN eligibility status query). They aim to improve advertising accuracy, efficiency, and effectiveness, helping sellers stand out in the fierce market competition. The upgrade focuses on providing data-driven insights and automation to streamline advertising management and maximize ROI.

01/16/2026 Logistics Industry Insights
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Google Shopping Ads Boost Crossborder Ecommerce Sales

Google Shopping Ads Boost Crossborder Ecommerce Sales

This article delves into how cross-border e-commerce businesses can leverage Google Shopping and advertising networks for targeted promotion. It explores strategies such as optimizing product data, utilizing Performance Max campaigns, and emphasizing localization and compliance to effectively improve ad conversion rates. Addressing frequently asked questions, this guide empowers sellers to stand out in a highly competitive market. By focusing on data-driven optimization and strategic campaign management, businesses can maximize their ROI and achieve sustainable growth within the Google ecosystem.

01/26/2026 Customs Knowledge
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Amazon Sellers Face Surge in Account Suspensions Ahead of Spring Sales

Amazon Sellers Face Surge in Account Suspensions Ahead of Spring Sales

Recent large-scale Amazon account suspensions have caused panic among sellers, potentially impacting the Spring Promotion. Reasons for the suspensions include rule violations, service provider issues, and platform misjudgments. Sellers should operate in compliance, regularly check account security, actively appeal suspensions, diversify risk across multiple platforms, and pay close attention to policy changes to adapt to new regulations. This wave of suspensions highlights the importance of robust compliance measures and proactive risk management for cross-border e-commerce businesses operating on Amazon.

01/26/2026 Logistics Industry Insights
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Info Email Enhances Crossborder Ecommerce Branding

Info Email Enhances Crossborder Ecommerce Branding

Info email is becoming a new choice for cross-border e-commerce businesses due to its unique domain suffix, powerful features, and stable service. It offers free registration, large storage capacity, high security, and convenient email management. It is suitable for various scenarios such as customer service, marketing promotion, collaborative communication, and internal information transmission, helping companies improve communication efficiency and brand image. Its ease of use and comprehensive features make it a valuable tool for businesses operating in the global marketplace.

01/27/2026 Logistics Encyclopedia
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Global Brands Boost Reach with Overseas Press Release Tactics

Global Brands Boost Reach with Overseas Press Release Tactics

This article provides an in-depth analysis of overseas press release processes and types, comparing the differences between Earned Media and Paid Media. It details common article types such as brand promotion, reviews, rankings, and new product launches, offering case studies. The importance of media selection is emphasized, helping companies develop effective overseas press release strategies and enhance brand influence. It guides businesses on how to navigate the complexities of international media outreach for optimal brand visibility and reputation management.

01/27/2026 Logistics Encyclopedia
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Guide to Crossborder Ecommerce on Wish Paypal Ebay Shopee

Guide to Crossborder Ecommerce on Wish Paypal Ebay Shopee

This article delves into the operational key points of cross-border e-commerce platforms such as Wish, PayPal, eBay, and Shopee. It covers various aspects, including intellectual property protection, account security, promotion strategies, onboarding guides, account health management, and operational skills. The aim is to help cross-border sellers mitigate risks, improve operational efficiency, and achieve sales growth within the competitive landscape. By understanding these crucial elements, sellers can optimize their performance and maximize their potential for success in the global marketplace.

01/30/2026 International Settlement
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Musicians Tap Global KOL Marketing to Expand Reach

Musicians Tap Global KOL Marketing to Expand Reach

The music industry leverages overseas KOLs for promotion on platforms like TikTok and Instagram. Short videos and live streams are common formats. Key considerations include defining objectives, selecting appropriate KOLs, developing creative content, monitoring data, and mitigating risks. Focusing on these aspects is crucial for successful music promotion campaigns targeting international audiences and leveraging the power of influencer marketing in the overseas market.

01/07/2026 Logistics Industry Insights
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