Chinese Influencers Lavish Baby Shower Stirs Online Debate

Chinese Influencers Lavish Baby Shower Stirs Online Debate

The extravagant full-moon banquet held by the internet celebrity couple "Guoyue" sparked controversy, exposing issues within the internet celebrity economy such as traffic monetization, flaunting wealth, and a lack of social responsibility. This event has prompted public reflection on the internet celebrity economic model, tax compliance, and industry regulation. It calls for internet celebrities to bear corresponding social responsibilities and earn public trust while pursuing commercial interests. The incident highlights the need for greater accountability and ethical considerations within the influencer marketing landscape.

Amazon Tightens EU Energy Label Rules for Sellers

Amazon Tightens EU Energy Label Rules for Sellers

Amazon has issued a new notice emphasizing the importance of EU energy efficiency label compliance. Listings that fail to upload energy efficiency information as required will face removal. This article details the impact of the new regulations, registration requirements, product scope, label dimensions, registration benefits, and frequently asked questions. It aims to help cross-border sellers navigate the challenges, ensure compliant operations, and avoid unnecessary losses. The notice highlights the critical need for sellers to adhere to the EU's energy efficiency labeling standards to maintain their presence on the Amazon platform.

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US Trademark Guide for Ecommerce Sellers on Usage Proof

US Trademark Guide for Ecommerce Sellers on Usage Proof

This article focuses on the challenge of providing a 'specimen of use' in US trademark registration. It details the standards for acceptable specimens, including website links, product images, and sales order screenshots, and lists common examples of unacceptable specimens. Furthermore, it introduces the 'intent-to-use application' as an alternative strategy to help sellers avoid risks and efficiently complete trademark registration. This option allows applicants to file before actual commercial use, providing a pathway to secure trademark rights based on a bona fide intention to use the mark in the future.