Guide to Buying a US Trademark Key Steps Explained

Guide to Buying a US Trademark Key Steps Explained

This article, from a data analyst's perspective, provides a detailed analysis of the US trademark purchase process. It covers key aspects such as document preparation, time estimation, and assignment methods, helping cross-border e-commerce sellers efficiently acquire US trademarks and seize market opportunities. The article highlights the required document checklist for both buyers and sellers and analyzes the characteristics of different assignment methods, offering practical guidance. It aims to streamline the acquisition process and empower sellers to navigate the complexities of US trademark transfers.

12/30/2025 Customs Knowledge
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Fedex Expands US Operations with Three New Offices

Fedex Expands US Operations with Three New Offices

FedEx Trade Networks has opened three new offices in Phoenix, St. Louis, and Milwaukee to meet growing customer demand. These offices will provide a comprehensive suite of services, including air and ocean freight forwarding, customs brokerage, and value-added services such as online visibility and purchase order management. This expansion aims to enhance customer service capabilities, create synergies with other FedEx operating companies, and help businesses expand into international markets. The new locations will allow FedEx to better serve its clients' global shipping and supply chain needs.

01/20/2026 Logistics
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Global Saas Boom Drives Cost Savings for Businesses

Global Saas Boom Drives Cost Savings for Businesses

The SaaS (Software as a Service) model is transforming how businesses use software. By delivering applications over the internet, it reduces IT costs and simplifies deployment and maintenance. Companies subscribe on demand, eliminating the need to purchase and maintain software. This allows them to focus more on core business activities and accelerate their digital transformation initiatives. SaaS offers flexibility, scalability, and cost-effectiveness, making it a key enabler for businesses seeking to modernize their operations and stay competitive in today's rapidly evolving digital landscape.

01/23/2026 Logistics Encyclopedia
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New Zealand Doortodoor Shipping Expands for Oversized Items

New Zealand Doortodoor Shipping Expands for Oversized Items

New Zealand sea freight DDP line for large items offers a one-stop, door-to-door service, eliminating complicated customs clearance and delivery procedures. Transparent pricing includes sea freight, customs clearance fees, and delivery charges. Flexible customization is available to meet the transportation needs of various types, sizes, and weights of goods. Customers are advised to pay attention to cargo packaging, accurate declaration, and purchase shipping insurance to ensure cargo safety. This dedicated line simplifies the process of shipping bulky items to New Zealand.

01/28/2026 Logistics
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Long Beach Port Buys Chassis to Reduce Congestion

Long Beach Port Buys Chassis to Reduce Congestion

To address port congestion caused by truck chassis shortages, the Port of Long Beach plans to purchase its own chassis and potentially establish a dedicated agency for management. This initiative aims to improve chassis utilization and allocation efficiency, thereby enhancing the port's overall competitiveness. However, potential risks such as financial pressure, management challenges, and conflicts with existing operational models will pose significant challenges for the Port of Long Beach. The success of this venture hinges on overcoming these obstacles and optimizing the new system.

01/29/2026 Logistics
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Guide to Buying and Shipping US Test Products on Amazon

Guide to Buying and Shipping US Test Products on Amazon

When purchasing American experimental products on Amazon, pay attention to store reputation, product descriptions, and reviews. You can choose Amazon US or Amazon Global Store, focusing on price, delivery time, and authenticity. Select the appropriate logistics method based on your needs. Be aware of potential risks associated with experimental products and ensure the seller provides sufficient information and support. Check for any import restrictions or regulations related to these types of items before making a purchase to avoid customs issues. Research thoroughly and prioritize safety.

01/30/2026 Logistics Encyclopedia
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Amazon Ads Brand Metrics Drive Growth for Sellers

Amazon Ads Brand Metrics Drive Growth for Sellers

Amazon Advertising Brand Metrics are a powerful tool for sellers to refine their operations. By quantifying key indicators across the consumer shopping journey – awareness, consideration, and purchase – they help sellers understand brand-customer interaction. This allows for evaluating advertising effectiveness and precisely grasping brand value improvement opportunities. Through case study analysis, it demonstrates how to leverage metrics-driven optimization strategies to achieve lean growth. The metrics provide valuable insights into how consumers perceive and interact with the brand, leading to more effective advertising and improved brand performance on Amazon.

01/04/2026 Logistics Industry Insights
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Huakai Yibai Grants Employee Stock Options Amid Ecommerce Growth

Huakai Yibai Grants Employee Stock Options Amid Ecommerce Growth

Huakai Yibai launched a significant employee stock ownership plan, offering core employees the opportunity to purchase shares at half price, sharing the benefits of cross-border e-commerce growth. This plan closely links individual interests with the company's development, driving performance through target achievement, aiming for a win-win for both the company and its employees. Even if targets are not met, the company provides a safety net, reducing investment risk. This move demonstrates a leading seller's optimistic outlook on the market prospects and injects confidence into the industry.

01/06/2026 Logistics Industry Insights
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Tongtu ERP Enhances Amazon Vendor Central Efficiency

Tongtu ERP Enhances Amazon Vendor Central Efficiency

TongTool ERP now fully supports Amazon Vendor Central (VC) account management, providing efficient solutions for Purchase Order (PO) and Direct Fulfillment (DF) orders. It streamlines account authorization, optimizes order confirmation processes, supports online shipment, and enables automated rule settings. This helps VC sellers improve operational efficiency, reduce costs, and achieve synchronized management of VC and Seller Central (SC) accounts, allowing for comprehensive control of business data. The features aim to empower VC sellers to manage their orders effectively and gain better visibility into their overall Amazon business performance.

02/02/2026 Logistics
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Trust Drives Success in Crossborder Ecommerce Brands

Trust Drives Success in Crossborder Ecommerce Brands

The core of precision operation in cross-border e-commerce lies in brand building. A brand serves as a beacon of trust for consumers, reducing purchase risk, enhancing premium pricing, and increasing user loyalty. Building a successful cross-border e-commerce brand requires defining a clear brand positioning, designing a unique brand image, providing high-quality products and services, conducting effective brand promotion, establishing good customer relationships, and continuously improving and innovating. This holistic approach fosters long-term brand equity and sustainable growth in the competitive global market.

01/04/2026 Logistics Industry Insights
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