Strategies for Building Brand Equity to Drive Growth

Strategies for Building Brand Equity to Drive Growth

Brand equity is the intangible value a company accumulates in consumers' minds, influencing purchase decisions, loyalty, and pricing. It comprises brand awareness, perception, associations, and assets, built through delivering quality experiences, clear information, emotional connection, social identification, and consistency. Apple, Fenty Beauty, and Stanley are positive examples, while Volkswagen and Goldman Sachs represent negative cases. Brand equity is the cornerstone of a company's sustainable development.

02/05/2026 Logistics Encyclopedia
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Wcos New Harmonized System Index Streamlines Customs Searches

Wcos New Harmonized System Index Streamlines Customs Searches

The World Customs Organization (WCO) offers the 'Harmonized System Compendium and Alphabetical Index,' a comprehensive, alphabetically organized index of commodities mentioned in the Harmonized System (HS) and its Explanatory Notes. This resource assists importers, exporters, customs brokers, and others in quickly and accurately finding HS codes, thereby improving trade efficiency and reducing operational costs. It is available through online subscription or purchase, providing easy access to essential commodity classification information.

11/03/2025 HS Code Query
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Amazon Expands Air Cargo Capacity with New Lease Agreement

Amazon Expands Air Cargo Capacity with New Lease Agreement

Amazon has recently signed an agreement with Atlas Air to lease 20 Boeing 767 planes to enhance its package delivery capabilities. Additionally, the company will gain the option to purchase nearly 30% equity, indicating its ongoing expansion of control in air transportation. This marks Amazon's second collaboration with an airline this year, highlighting its strategy to reduce reliance on traditional courier services while improving delivery efficiency in a competitive market.

07/28/2025 Logistics
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Amazon FBA Key Factors Affecting Product Listing Speed

Amazon FBA Key Factors Affecting Product Listing Speed

The listing time after Amazon FBA inbound is influenced by various factors. This article delves into key aspects such as inbound receiving, product review, listing preparation, peak/off-peak seasons, and split shipment strategies. We provide practical advice to improve listing efficiency, helping sellers optimize operations and accelerate sales. Understanding these elements is crucial for minimizing delays and ensuring products are available for purchase promptly after arriving at Amazon's fulfillment centers.

01/30/2026 Logistics Encyclopedia
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Maybank Singapore SWIFT Code Guide

Maybank Singapore SWIFT Code Guide

This article provides a detailed guide on how to find the SWIFT code for Maybank Singapore Limited, offering practical tips for international remittance and highlighting the advantages of using Xe for transfers. It also reminds users to verify information before making transactions to ensure successful completions, making it a valuable reference for those needing to send money internationally.

08/11/2025 International Settlement
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Rabobank Netherlands SWIFT Code Guide

Rabobank Netherlands SWIFT Code Guide

This article explains how to find the SWIFT code for Rabobank branches in the Netherlands, providing step-by-step guidance and strategies for encountering issues. It also discusses alternative solutions in case the branch SWIFT code cannot be located, ensuring the safety and efficiency of international remittances.

08/27/2025 International Settlement
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Guide Simplifies Crossborder Ecommerce Clearance

Guide Simplifies Crossborder Ecommerce Clearance

This article provides a detailed interpretation of transit transport, covering its definition, scope of application, processing conditions, required documents, and key considerations. It also addresses specific scenarios such as quota-controlled mechanical and electrical products. Mastering the knowledge of transit transport can help companies efficiently complete cross-border trade operations.

09/26/2025 Customs Knowledge
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Air Cargo Export Procedures Guide

Air Cargo Export Procedures Guide

This article outlines key air cargo shipping steps: shipper consignment, space booking, customs clearance, and AWB completion, emphasizing seamless communication and coordination. It specifies required documents, precautions, and consolidation procedures to ensure efficient exports.

07/11/2025 Logistics Encyclopedia
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Oxygen Cylinder Sea Transport Guide

Oxygen Cylinder Sea Transport Guide

This article discusses the regulations for transporting oxygen cylinders, a new type of portable oxygen therapy device, as dangerous goods in sea freight exports. The UN number for oxygen cylinders is 1950, classifying them under hazard category 2.2, requiring compliance with the International Maritime Dangerous Goods (IMDG) Code. The primary shipping name is aerosol, with relevant emergency measures designated as F-D, S-U.

07/15/2025 Logistics Encyclopedia
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