Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Advertising introduces 'Expanded Targeting,' a new feature within Sponsored Products' manual ad product targeting. Similar to broad keyword matching, it expands product targeting to related items. Key features include high relevance, limited quantity, rapid data updates, and negative targeting options. This feature is recommended for sellers experiencing underperformance. It allows for broader reach within the Amazon marketplace by identifying and targeting products that are closely associated with the products you are already advertising, potentially increasing sales and visibility.

12/30/2025 Logistics Industry Insights
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Global Cosmetics Shipping Faces Regulatory Hurdles Experts Warn

Global Cosmetics Shipping Faces Regulatory Hurdles Experts Warn

This article provides an in-depth interpretation of the latest regulations for international express delivery of cosmetics, offering practical customs clearance strategies and tips to avoid common pitfalls. It emphasizes that cosmetics are not completely prohibited but rather "conditionally shippable." The key lies in choosing the right channel, controlling the quantity, ensuring proper packaging, and accurately declaring the contents to minimize the risk of detention or return. This approach helps ensure safe and fast delivery of cosmetic products internationally.

01/15/2026 Logistics Encyclopedia
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SF Express Enhances Largeitem Shipping Services

SF Express Enhances Largeitem Shipping Services

This article focuses on SF Express's large item delivery service, detailing its advantages, delivery process, quantity restrictions, and precautions in the field of large item logistics. It also expands on alternative logistics companies. The aim is to help readers comprehensively understand SF Express's large item delivery, enabling them to make more informed decisions and enjoy a more convenient life. This includes understanding the specific requirements and limitations associated with sending larger or heavier items through SF Express.

01/19/2026 Logistics Encyclopedia
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Exploring the Dimensionality of Meters Vs Kilograms

Exploring the Dimensionality of Meters Vs Kilograms

The article starts with the author's experience of buying knee pads, exploring the common problem of "unit conversion" in daily life. Using logistics and supply chain management as examples, it illustrates the importance of cross-dimensional thinking. It emphasizes that when solving problems, various factors should be considered comprehensively, rather than being limited to a single dimension. This holistic approach allows for more effective and well-rounded solutions.

01/19/2026 Logistics Encyclopedia
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Tiktok Success Finding Influencers Via Keyword Research

Tiktok Success Finding Influencers Via Keyword Research

This article reveals how to efficiently find high-quality TikTok influencers for product promotion through precise keyword research, ultimately boosting marketing conversion rates. It emphasizes the principle of 'quality over quantity' in influencer marketing and details the core data metrics for screening influencers. Furthermore, it provides a comprehensive and practical keyword list to help readers quickly identify target influencers. The article also highlights the importance of building long-term collaborative relationships with influencers for sustained success.

12/31/2025 Logistics Industry Insights
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2024 Guide to Optimizing Amazon Listings for Visibility

2024 Guide to Optimizing Amazon Listings for Visibility

This article delves into the latest Amazon Listing copywriting scoring standards, including detailed product attribute completion, product image quantity and quality requirements, search term relevance, and new title SEO strategies. It aims to help sellers create high-quality Listings and enhance product competitiveness. The analysis covers key elements like keyword optimization, effective product descriptions, and visual appeal to improve search rankings and conversion rates on the Amazon platform. The goal is to provide actionable insights for optimizing product listings and driving sales.

01/06/2026 Logistics
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Amazons Rating System Key to Sales Growth and Pitfalls

Amazons Rating System Key to Sales Growth and Pitfalls

This article delves into the Amazon product rating mechanism, revealing its complex algorithms, including key factors such as verified purchases, review recency, helpfulness, and content quality. It emphasizes the importance of combating fake reviews and provides practical strategies for sellers to improve the quality and quantity of product reviews. These strategies help sellers optimize product ratings and ultimately boost sales. The analysis highlights the interplay between genuine customer feedback and manipulative practices, offering insights for both consumers and sellers navigating the Amazon marketplace.

12/31/2025 Logistics Encyclopedia
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Wechat Official Account Registration Guide for Beginners

Wechat Official Account Registration Guide for Beginners

This article provides a comprehensive guide to WeChat Public Account registration, covering pre-registration preparation, registration processes for various account types, and frequently asked questions. It aims to help beginners quickly get started, successfully register and operate their own public accounts, and embark on their self-media journey. Key steps include hardware preparation, account information, identity verification, entity type selection, and operator identity verification. It also addresses common questions such as email selection, account type selection, and registration quantity limits.

01/06/2026 Customs Knowledge
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Amazon Sellers Gain Tools to Resolve Shipment Discrepancies

Amazon Sellers Gain Tools to Resolve Shipment Discrepancies

This article provides a detailed explanation of the process for handling Amazon shipment quantity discrepancies, including discrepancy inquiries, investigation requests, and compensation claims. It offers practical advice on optimizing shipment management to help sellers efficiently address discrepancies and protect their rights. Learn how to navigate the process, understand your options, and implement strategies to minimize discrepancies and ensure accurate inventory records within the Amazon FBA system. This guide aims to empower sellers to proactively manage their shipments and resolve discrepancies effectively.

01/05/2026 Logistics Encyclopedia
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Turkey Eases Customs Rules for Travelers with Antigen Test Kits

Turkey Eases Customs Rules for Travelers with Antigen Test Kits

This article provides detailed information on carrying or mailing antigen test kits to Turkey, covering customs regulations, quantity limits, packaging requirements, mailing methods, and frequently asked questions. It aims to assist travelers planning to visit Turkey in carrying antigen test kits smoothly and ensuring a healthy and safe journey. The guide clarifies the specific rules and provides practical advice to avoid potential issues at customs and ensure compliance with Turkish regulations regarding the import of medical devices for personal use.

01/23/2026 Customs Knowledge
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