US Trademark Guide for Ecommerce Sellers

US Trademark Guide for Ecommerce Sellers

This article details the key considerations for cross-border e-commerce sellers when purchasing a US trademark, including trademark security assessment, assignment process and timelines, required document preparation, and Amazon Brand Registry after the transfer. It aims to help sellers avoid risks and efficiently and safely acquire a US trademark, providing security for their cross-border business. This includes evaluating the trademark's strength, understanding the legal procedures, and ensuring proper documentation for a smooth transition and successful brand registration on Amazon.

01/05/2026 Customs Knowledge
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Amazon Sellers Guide to Trademark Naming Success

Amazon Sellers Guide to Trademark Naming Success

Building a brand on Amazon requires careful trademark naming. This article provides a practical process for researching trademark meanings, including using Google Translate, in-depth search engine exploration, and Alibaba domain name queries, helping sellers avoid potential cultural pitfalls and legal risks. It also emphasizes the importance of choosing professional service providers to increase the success rate of trademark registration and lay a solid foundation for brand development. This ensures a strong and legally sound brand presence on the Amazon platform.

12/31/2025 Customs Knowledge
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Trademark Squatting Threatens Global Ecommerce Sellers

Trademark Squatting Threatens Global Ecommerce Sellers

Cross-border e-commerce sellers are facing increasing risks of malicious trademark and patent squatting, leading to high claims and cargo seizures. This article reveals common tactics used in trademark and patent squatting, emphasizing the importance of intellectual property protection. It provides practical advice for mitigating these risks, including domestic and international trademark registration, patent application, and infringement risk assessment. The aim is to help sellers avoid losses and achieve sustainable growth by proactively safeguarding their intellectual property rights in the global marketplace.

01/26/2026 Customs Knowledge
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Amazon Sellers Risk Higher Costs With DIY Trademark Filings

Amazon Sellers Risk Higher Costs With DIY Trademark Filings

This article analyzes the pros and cons of DIY Amazon trademark registration based on the experience of someone who has been through the process. While DIY registration can save money, it requires significant time and effort and is prone to errors. In contrast, choosing a professional agency can save time and energy and increase the registration success rate, which may be a wiser choice for sellers.

12/30/2025 Customs Knowledge
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Amazon Brand Registry Key Steps to Protect Your Brand

Amazon Brand Registry Key Steps to Protect Your Brand

This article details the process, prerequisites, and practical tips for Amazon Brand Registry, aiming to help sellers better protect their brand assets and enhance brand value. It covers registration steps, key points for filling out information, trademark validity verification, utilization of brand protection policies, and post-registration considerations. This provides sellers with comprehensive guidance on brand registration on Amazon, allowing them to leverage the program to combat counterfeiting and build a stronger brand presence.

01/05/2026 Logistics Encyclopedia
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Amazon Launches Free Brand Name Tool for Sellers

Amazon Launches Free Brand Name Tool for Sellers

Amazon's "Brand Name Star" tool is designed to help sellers efficiently generate brand names that align with overseas market conventions and have a higher probability of successful trademark registration. By inputting product category, target market, and other information, the tool quickly generates potential names and provides a preliminary trademark search function, simplifying the brand naming process. It aims to streamline the creation of suitable brand names for Amazon sellers looking to expand internationally.

01/23/2026 Logistics Encyclopedia
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US Ecommerce Firms Urged to Secure Trademarks Early

US Ecommerce Firms Urged to Secure Trademarks Early

This article provides an in-depth analysis of the US trademark registration process, covering its strategic value, detailed procedures, required documents, fee structure, and frequently asked questions. It aims to provide a practical guide for cross-border e-commerce businesses, helping them efficiently and compliantly register US trademarks and succeed in the American market. The article serves as a valuable resource for navigating the complexities of US trademark law and securing brand protection in the United States.

01/04/2026 Customs Knowledge
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US Trademark Applicants Face Compliance Challenges Experts Warn

US Trademark Applicants Face Compliance Challenges Experts Warn

This article provides an in-depth analysis of the latest developments in US trademark applications, emphasizing the importance of compliant registration. It details the process, advantages, disadvantages, and required documentation for Intent-to-Use (ITU) applications. The article also highlights the necessity of engaging a US attorney and warns applicants against fabricating false evidence of use, which can lead to significant losses. Understanding these aspects is crucial for a successful trademark application in the United States.

12/30/2025 Customs Knowledge
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Amazon Tightens Seller Rules for Individual Businesses

Amazon Tightens Seller Rules for Individual Businesses

Amazon has adjusted its seller registration policy, ceasing acceptance of individual business registrations. This aims to standardize platform management, encourage brand-focused operations, and comply with tax regulations. New sellers face increased entry barriers, while existing sellers face pressure to transform. Sellers should maintain compliant operations, consider transitioning to company registration, and monitor policy changes. Brand-focused operations are a future trend, making trademark registration, high-quality product development, and brand promotion crucial. This shift emphasizes quality and compliance within the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Face Trademark Risks Over Common Words

Amazon Sellers Face Trademark Risks Over Common Words

This article reveals the intellectual property complaint risks Amazon sellers may face by using common words like "100%". It details the trademark registration status of "100%" and corresponding strategies. Sellers are advised to review their listings, replace high-risk vocabulary, and emphasize brand building to mitigate potential infringement risks and safeguard their store operations. The importance of thorough listing optimization and understanding potential trademark issues is highlighted to avoid costly legal battles and ensure long-term success on the Amazon platform.

01/04/2026 Logistics Industry Insights
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