Guide to Optimizing OZON Advertising Campaigns

Guide to Optimizing OZON Advertising Campaigns

This article deeply analyzes three advertising models on the OZON platform: Template Ads, Search Promotion, and Brand Shelf. It details their principles, setup methods, and applicable scenarios, while also providing optimization techniques. Addressing current issues within the OZON advertising system, the article advises sellers to maintain a rational perspective and engage in refined operations. It suggests focusing more on product quality and service to achieve better sales performance.

01/05/2026 Logistics Encyclopedia
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Amazon Updates Seller Capacity Policy Key Strategies to Adapt

Amazon Updates Seller Capacity Policy Key Strategies to Adapt

Amazon's new storage policy might introduce paid storage expansion. This article delves into the details, including the shift from quantity-based to volume-based restrictions, monthly IPI score assessments, and the inclusion of in-transit inventory. It also cautions sellers about the risks of the 'Direct Shipping Policy' and shares tips for expanding storage during peak seasons. The aim is to help sellers effectively address storage challenges while maintaining compliant operations.

01/05/2026 Logistics Industry Insights
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Moldova Adopts Global Standards to Simplify Ecommerce Customs

Moldova Adopts Global Standards to Simplify Ecommerce Customs

The WCO, in collaboration with SECO, is supporting the Moldovan Customs Service to enhance its e-commerce clearance capabilities. The initiative focuses on simplifying procedures, enabling the exchange of advance information, and addressing humanitarian aid flows. This partnership aims to improve trade facilitation and modernize customs operations in Moldova, ultimately boosting its cross-border e-commerce competitiveness and efficiency. The project seeks to streamline processes and improve overall customs effectiveness.

01/05/2026 Customs Knowledge
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Global Airports Adopt Efficiency Strategies for Slot Allocation

Global Airports Adopt Efficiency Strategies for Slot Allocation

Airport slot coordination optimizes capacity, reduces delays, promotes fair competition, and ensures safety. The Worldwide Airport Slot Guidelines (WASG) are central to this process. However, challenges remain, requiring proactive solutions to ensure sustainable development within the aviation industry. Effective slot management is crucial for efficient airport operations and passenger satisfaction. Addressing these challenges involves collaboration between airlines, airports, and regulatory bodies to balance capacity, demand, and environmental considerations.

01/08/2026 Logistics Industry Insights
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Global Aviation Adopts Datadriven Sustainability Push

Global Aviation Adopts Datadriven Sustainability Push

IATA expands its environmental data solutions to help the aviation industry improve environmental performance, safety, and efficiency. Through tools and projects, it promotes sustainable development and reduces environmental impact. The initiative aims to provide airlines with data-driven insights to optimize operations, reduce fuel consumption, and minimize emissions. This supports the industry's commitment to achieving net-zero carbon emissions by 2050 and fosters a more sustainable future for air travel.

01/08/2026 Logistics Industry Insights
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Purolator Boosts Crossborder Ecommerce with Livingston Buy

Purolator Boosts Crossborder Ecommerce with Livingston Buy

Purolator, a subsidiary of Canada Post, has acquired Livingston to strengthen its cross-border operations and enhance customs brokerage services. Livingston will become a wholly-owned subsidiary of Purolator, supporting its international expansion and enabling it to provide customers with more comprehensive and efficient cross-border logistics solutions. This acquisition is a key step in Purolator's global strategic plan and will enhance its competitiveness in the international market.

01/08/2026 Logistics
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Datadriven Tactics Boost Ecommerce Sales for Holiday Season

Datadriven Tactics Boost Ecommerce Sales for Holiday Season

This article analyzes e-commerce peak season marketing strategies from a data analyst's perspective, emphasizing the importance of data-driven approaches. It highlights refined paid search operations, in-depth exploration of social media traffic, and real-time KPI monitoring and optimization. The goal is to empower e-commerce businesses to precisely navigate Black Friday and the Christmas shopping season, ultimately achieving performance growth through data informed decisions and targeted campaigns.

01/04/2026 Logistics Industry Insights
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Amazons AHA Program Faces Scrutiny As Seller Fees Rise

Amazons AHA Program Faces Scrutiny As Seller Fees Rise

Amazon's AHA program aims to protect compliant seller accounts, but the associated increase in logistics and warehousing costs intensifies operational pressure. To navigate this competitive landscape, sellers need to refine operations, accelerate inventory turnover, control stock levels, and consider diversifying sales channels to adapt to Amazon's policy changes. The rising costs present a significant challenge, requiring sellers to optimize their strategies for profitability and sustainability on the Amazon platform.

01/04/2026 Logistics Industry Insights
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Xshoppy Closure Tests Crossborder Ecommerce Saas Sector

Xshoppy Closure Tests Crossborder Ecommerce Saas Sector

The closure of XShoppy has sent shockwaves through the industry. Independent website SaaS platforms are facing challenges such as high traffic costs, difficult operations, and compliance risks. To survive, they need to focus on niche markets, differentiate themselves through competitive advantages, and strengthen collaborations. The XShoppy case highlights the increasing pressures on these platforms and the need for innovative strategies to thrive in the competitive cross-border e-commerce landscape.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Face Suspensions Amid Policy Shifts

Amazon Sellers Face Suspensions Amid Policy Shifts

Amazon's tightened policies and increased demands on FBA shipment timeliness pose threats to account security. Sellers need to standardize operations, optimize logistics, diversify their business, and seek legal aid to mitigate risks and enhance competitiveness. Facing future policy adjustments, sellers should be mentally prepared and proactively respond to changes. Focusing on compliance and efficiency is crucial for navigating the evolving Amazon landscape and maintaining a secure and profitable business.

01/04/2026 Logistics Industry Insights
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