Amazon Sellers Gain Clarity on Acos Ad Profitability

Amazon Sellers Gain Clarity on Acos Ad Profitability

This article provides an in-depth analysis of the Amazon Advertising ACOS formula, revealing the underlying profit logic. By deconstructing the formula, it clarifies the impact of key factors such as average order value, conversion rate, and CPC on ACOS. The importance of optimizing listings and the product itself is emphasized, offering practical advertising optimization strategies for Amazon sellers. Understanding these elements allows sellers to effectively manage ad spend and improve profitability by focusing on both ad performance and product quality.

12/30/2025 Logistics Industry Insights
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Guide to Boosting SEO With Internal Linking for Websites

Guide to Boosting SEO With Internal Linking for Websites

This article provides an in-depth analysis of the importance and practical methods of internal link optimization for independent websites. From the definition and function of internal links to specific operations, it details how to build efficient internal links through sitemaps, navigation, anchor text, and more, to improve user experience and search engine rankings. It also covers other key factors of on-page SEO to help you build a more competitive independent website. This includes strategies for improving site architecture and content relevance.

12/30/2025 Logistics Encyclopedia
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Google Ads CTR Slumping 15 Fixes to Boost Performance

Google Ads CTR Slumping 15 Fixes to Boost Performance

Struggling with low ad clicks on Google Ads? This article delves into 15 common reasons why your ads might not be showing. Covering campaign settings, keyword selection, bidding strategies, and landing page optimization, it provides a comprehensive solution to diagnose issues and optimize your campaigns. Learn how to reignite your ad engine and drive more traffic by understanding and addressing these key factors. This guide helps you pinpoint the problems and implement effective strategies for improved ad performance and increased visibility.

12/30/2025 Logistics Encyclopedia
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Ethiopian Airlines Enhances Cargo Tracking for Efficiency

Ethiopian Airlines Enhances Cargo Tracking for Efficiency

This article provides a comprehensive guide to Ethiopian Airlines cargo tracking, covering key information such as airway bill format, official tracking portals, real-time status interpretation, factors affecting delivery time, special cargo transportation requirements, and the service network in China/Asia. It aims to help users efficiently track shipments, resolve common issues, and achieve full control over air cargo management. The guide provides essential knowledge for understanding the tracking process and ensuring successful and timely delivery of goods via Ethiopian Airlines.

12/30/2025 Airlines
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Amazon Sellers Face Patent Risks Over Sports Water Bottles

Amazon Sellers Face Patent Risks Over Sports Water Bottles

This article reveals the potential infringement risks behind popular sports water bottles on Amazon. By analyzing the success factors of best-selling water bottles and relevant patent information, it reminds sellers to conduct a comprehensive infringement check before selecting and listing products to avoid losses due to infringement. It also provides some suggestions for avoiding infringement risks, emphasizing the importance of due diligence in product sourcing and design to protect businesses from legal repercussions and financial penalties associated with intellectual property violations.

12/30/2025 Customs Knowledge
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Amazon Sellers Grapple With IPI Limits Ahead of Peak Season

Amazon Sellers Grapple With IPI Limits Ahead of Peak Season

Amazon sellers should be aware of the risk of storage limits if their IPI score falls below 400, especially as peak season approaches. This article analyzes the importance and influencing factors of the IPI score and provides practical tips for improving it. These include reducing excess inventory, fixing stranded inventory, hiding restock recommendations for SKUs not being replenished, and optimizing low sell-through rate SKUs. Sellers should prioritize their IPI score and take effective measures to ensure peak season sales are not affected.

12/30/2025 Logistics Encyclopedia
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Lazada Sellers Weigh Overseas Warehouse Options

Lazada Sellers Weigh Overseas Warehouse Options

Overseas warehouses are crucial for cross-border e-commerce. This article compares the advantages and disadvantages of self-built and third-party overseas warehouses, pointing out that self-built warehouses are suitable for large sellers, while third-party warehouses are more suitable for small and medium-sized sellers. It emphasizes that the choice should be comprehensively considered based on one's own circumstances. Ultimately, the best option depends on factors like order volume, budget, and operational capabilities. Careful evaluation is essential for success.

12/30/2025 Warehousing
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US Rail Freight Volumes Decline Amid Economic Slowdown Concerns

US Rail Freight Volumes Decline Amid Economic Slowdown Concerns

Data from the Association of American Railroads indicates a year-over-year decrease in U.S. rail freight and intermodal volume for the week ending September 20th. Grain and metal shipments increased, while coal transportation experienced a significant decline. Year-to-date figures show growth, but at a slower pace. Key influencing factors include macroeconomic conditions, industry competition, supply chain bottlenecks, and energy policy transitions. Railroad companies need to improve operational efficiency, expand diversified business lines, strengthen infrastructure development, and embrace sustainable development practices.

02/04/2026 Logistics
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US Trucking Industry Faces Uncertainty As Freight Demand Slows

US Trucking Industry Faces Uncertainty As Freight Demand Slows

US trucking executives are hopeful for a freight demand recovery, anticipating a turnaround from industry challenges by 2026. Macroeconomic factors, fuel prices, and driver shortages are impacting profitability, prompting companies to actively address these issues and seek policy support. Whether the industry can experience a recovery depends on collective efforts and improvements in the broader economic environment. The executives are closely monitoring key indicators and implementing strategies to navigate the current difficulties and position themselves for future growth when the demand rebounds.

02/04/2026 Logistics Industry Insights
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Trucking Market Slump Threatens Brokers As Spot Rates Inch Up

Trucking Market Slump Threatens Brokers As Spot Rates Inch Up

DAT reports a decline in both volume and rates in the US truckload spot market for October, suggesting a weak peak season. Factors like soft demand and policy impacts contribute to market uncertainty. Analysts predict further challenges in 2025, potentially leading to broker bankruptcies. Trucking companies and freight brokers should closely monitor market trends and adapt their business strategies accordingly. The current market conditions present a complex landscape requiring careful navigation to mitigate potential risks and capitalize on emerging opportunities.

02/04/2026 Logistics Industry Insights
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