Guide to Optimizing Facebook Ad Targeting and Structure

Guide to Optimizing Facebook Ad Targeting and Structure

This article provides an in-depth analysis of the Facebook advertising algorithm, offering practical advice on setting advertising goals and optimizing ad structure. It aims to help e-commerce website owners better understand the mechanics of Facebook Ads, improve ad performance, and achieve a higher return on investment. The article covers key aspects of the algorithm and provides actionable strategies for maximizing ad effectiveness and driving sales for independent online stores.

12/31/2025 Logistics Encyclopedia
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Amazon Sellers Adapt to Noreturn Refund Policy for Profit Gains

Amazon Sellers Adapt to Noreturn Refund Policy for Profit Gains

This article delves into Amazon's "No Return Refund" policy, analyzing its advantages and disadvantages. It provides a practical guide for sellers, helping them navigate the Amazon marketplace successfully and maximize profits. The guide offers insights into leveraging this policy while mitigating potential risks, ensuring a smoother and more profitable selling experience on Amazon. It equips sellers with the knowledge to make informed decisions and optimize their strategies within the Amazon ecosystem.

12/30/2025 Logistics Encyclopedia
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Prologis Report Highlights US Industrial Real Estate Resilience

Prologis Report Highlights US Industrial Real Estate Resilience

The Prologis IBI report indicates a return to pre-pandemic levels of activity in the industrial real estate market. First-quarter rents rose by 4.4%, while vacancy rates remained low at 3.7%. Despite a decrease in new construction starts, market demand remains robust. Prologis anticipates continued rental growth in the future. Businesses and investors should closely monitor market dynamics to capitalize on opportunities and mitigate potential risks in this evolving landscape.

02/04/2026 Logistics Industry Insights
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Global Air Freight Challenges Cost Control and Risk Avoidance

Global Air Freight Challenges Cost Control and Risk Avoidance

International air freight returns are complex and costly. This article details the return process for three scenarios: undelivered due to uncleared customs, cleared but undelivered, and already delivered. It also provides an in-depth analysis of the composition and reference standards of various fees, helping you avoid pitfalls and save money. Understanding these processes and associated costs is crucial for businesses involved in international trade, especially when dealing with returns.

02/06/2026 Logistics Encyclopedia
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Global Shipping Firms Adapt to Rising Cargo Rejections

Global Shipping Firms Adapt to Rising Cargo Rejections

This article delves into the common causes of international express delivery refusals, such as tax disputes, cargo issues, and incorrect addresses, and provides various solutions including return, abandonment, and forwarding. It also emphasizes the importance of preventative measures, such as clarifying tax responsibilities, accurate declarations, and choosing appropriate channels. The aim is to help senders effectively address the risk of refusal and ensure the smooth progress of international trade.

01/15/2026 Logistics Encyclopedia
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Experts Share Tips for Pet Ecommerce Success on Chewy

Experts Share Tips for Pet Ecommerce Success on Chewy

Dashu Cross-border offers Chewy pet e-commerce platform onboarding support services, helping sellers efficiently and compliantly complete qualification reviews, operational model planning, logistics fulfillment solutions, and financial return planning. Through one-stop service, it helps sellers easily enter the Chewy platform and seize pet e-commerce market opportunities. The service streamlines the process, ensuring a smooth entry for businesses looking to tap into the growing demand for pet products online.

01/15/2026 Logistics Industry Insights
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Flexport Founder Returns As CEO Amid Strategy Overhaul

Flexport Founder Returns As CEO Amid Strategy Overhaul

Flexport CEO Dave Clark's departure and founder Ryan Petersen's return signal a strategic shift, refocusing on core freight forwarding. This change reflects the company's strategic choice to prioritize growth amidst economic challenges. Flexport will face intense market competition and uncertainty moving forward. The move aims to streamline operations and reaffirm Flexport's position in the logistics industry by concentrating on its foundational services and leveraging Petersen's expertise in that area.

01/19/2026 Logistics
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Trump Supports Dockworkers in Automation Fight Backs US Jobs

Trump Supports Dockworkers in Automation Fight Backs US Jobs

US dockworkers and employers are deadlocked over automation, with Trump publicly supporting workers and advocating for prioritizing American jobs. Both sides stand firm, while industry associations urge a return to the negotiating table. Automation is a growing trend in port development, and balancing technological advancement with the interests of workers is crucial. The dispute highlights the challenges of integrating new technologies while safeguarding employment and maintaining labor relations.

01/21/2026 Logistics
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Amazon Sellers Boost Sales with External Traffic Lightning Deals

Amazon Sellers Boost Sales with External Traffic Lightning Deals

Struggling with low traffic on your Amazon store? This article reveals how to leverage off-Amazon traffic in conjunction with Lightning Deals to achieve explosive sales growth. Say goodbye to high-cost, low-return influencer marketing and master the secrets to generating massive orders. Learn how to double your Amazon store's orders by strategically combining external traffic sources with compelling deals, resulting in a significant boost in sales and overall performance.

01/22/2026 Logistics Encyclopedia
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Invalid Emails Drain Marketing ROI Study Reveals

Invalid Emails Drain Marketing ROI Study Reveals

SmartPush email verification identifies invalid email addresses, improving deliverability, reducing costs, and protecting sender reputation. Regularly cleaning your email list ensures efficient email marketing campaigns. By removing inactive or non-existent addresses, you optimize your sender score and avoid being flagged as spam. This proactive approach leads to higher engagement rates and a better return on investment for your email marketing efforts. Maintain a healthy list for optimal performance.

01/23/2026 Logistics Industry Insights
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