Amazon Sellers Focus on ACOS to Boost Ad Profitability

Amazon Sellers Focus on ACOS to Boost Ad Profitability

This article provides an in-depth analysis of the ACOS metric in Amazon Advertising, highlighting its significance and influencing factors. It emphasizes the importance of ACOS optimization for improving store profitability. The article proposes several ACOS optimization strategies, including optimizing ad placement bids, negating ineffective keywords, and leveraging long-tail keywords. The aim is to assist sellers in achieving refined advertising operations on Amazon, effectively controlling advertising costs, and ultimately enhancing profitability.

01/16/2026 Logistics Encyclopedia
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Chinese Sellers Gain Edge in Amazon Global Marketplace

Chinese Sellers Gain Edge in Amazon Global Marketplace

This article delves into the profit model of Amazon Global Store, revealing the core factors that influence revenue and providing professional advice on high-yield product categories and market selection. Through refined operations and cost control, Chinese sellers are expected to achieve sustainable profitability in the blue ocean of cross-border e-commerce. The analysis focuses on optimizing strategies for product sourcing, pricing, and marketing to maximize returns within the Amazon Global Store ecosystem.

01/15/2026 Logistics Industry Insights
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Amazon Walmart Expand Crossborder Ecommerce Infrastructure

Amazon Walmart Expand Crossborder Ecommerce Infrastructure

The 'Hurun Global High-Quality Enterprises TOP 1000 2025' highlights the leading position of retail giants like Amazon and Walmart in global commerce. Their growth is driven by extensive supply chains, omnichannel order fulfillment, and refined operations. Cross-border e-commerce ERP systems, such as E-Cang ERP, facilitate seller efficiency by connecting multiple platforms, managing overseas warehouses, optimizing shipping, and providing profit analysis. This helps businesses adapt to the competitive landscape of digital retail.

12/18/2025 Logistics Industry Insights
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Amazon Upgrades Seller Central to Improve Efficiency

Amazon Upgrades Seller Central to Improve Efficiency

Amazon Seller Central has undergone a significant upgrade, featuring a redesigned homepage interface and a "Customized Analysis" tool to enhance seller efficiency. By integrating with Ecloud ERP's inventory management, sales analytics, and advertising optimization capabilities, sellers can achieve data-driven, refined operations and gain a competitive edge. This upgrade allows for better tracking of key performance indicators and more informed decision-making, ultimately leading to improved sales and profitability in the Amazon marketplace.

01/21/2026 Logistics Industry Insights
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Trucking Market Struggles but Shows Early Recovery Signs

Trucking Market Struggles but Shows Early Recovery Signs

The latest Trucking Conditions Index (TCI) from FTR shows a negative reading for the third consecutive month, indicating challenges in the trucking market. However, the July data also suggests signs of recovery, primarily driven by lower diesel prices. FTR anticipates a period of moderate weakness in the market and emphasizes increasing market fragmentation, making refined operational strategies crucial for success. The index reflects the ongoing pressures and subtle improvements within the current freight environment.

01/21/2026 Logistics Industry Insights
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Global Ecommerce Market Hits 648T Amid Growth and Risks

Global Ecommerce Market Hits 648T Amid Growth and Risks

The global e-commerce market size is projected to reach $6.48 trillion by 2029, with an average annual growth rate of 9.5%. Key drivers include the shift in consumer habits towards online shopping, technological advancements, and the rise of emerging markets. The Asia-Pacific region remains dominant, but increasing competition and data security risks are becoming prominent. Businesses need to focus on technological upgrades and refined operations to succeed in this evolving landscape.

01/21/2026 Logistics Industry Insights
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Trucking Demand Grows As Freight Rates Decline

Trucking Demand Grows As Freight Rates Decline

DAT data indicates increased truckload freight demand at the end of January, but overcapacity led to lower rates. The dry van market remained stable, while the refrigerated market experienced a seasonal decline in demand. The flatbed market performed strongly. Experts believe the market faces short-term pressure but has a positive long-term outlook. Carriers need to focus on refined operations, diversified services, and data-driven decision-making to navigate market challenges.

01/19/2026 Logistics Industry Insights
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Temu Sellers Leverage Data to Compete in Ecommerce

Temu Sellers Leverage Data to Compete in Ecommerce

Temu, as a burgeoning cross-border e-commerce platform, faces fierce competition. Sellers need to leverage data acquisition to deeply explore product information, analyze market trends, and optimize product selection and operational strategies. Data-driven, refined operations are crucial for Temu sellers to enhance their competitiveness. By collecting and analyzing relevant data, sellers can make informed decisions about pricing, inventory management, and marketing, ultimately leading to increased sales and profitability within the Temu marketplace.

01/23/2026 Logistics Industry Insights
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Entrepreneur Launches Export Business with 3000 Investment

Entrepreneur Launches Export Business with 3000 Investment

This article explores how to start a solo foreign trade business with a starting capital of 3000 RMB. It emphasizes the importance of product selection strategy, fund allocation, customer development, and supply chain management. The article points out that in the initial stage, the focus should be on validating the business model rather than pursuing profits. Through refined operations and continuous accumulation, long-term and stable development of solo foreign trade can be achieved.

01/23/2026 Logistics Industry Insights
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