Ecommerce Brands Optimize CPM CPC for Global Ad Success

Ecommerce Brands Optimize CPM CPC for Global Ad Success

This paper delves into CPM and CPC, two core billing methods in cross-border e-commerce internet advertising. It elaborates on the internet advertising process, key terminologies, and provides in-depth analysis of the CPM and CPC formulas. The study emphasizes the importance of flexibly applying these two billing models based on business objectives and market conditions. This helps cross-border e-commerce achieve sustainable growth in overseas markets by optimizing advertising spend and maximizing ROI through informed selection of CPM or CPC strategies.

02/03/2026 Customs Knowledge
Read More
Ocean Freight Guide Optimizing Export Logistics and Costs

Ocean Freight Guide Optimizing Export Logistics and Costs

This article provides an in-depth analysis of the entire ocean freight export process from a data analyst's perspective. It details the critical aspects of freight forwarding operations and offers cost-benefit analysis. The content covers key steps including inquiry and quotation, booking, container stuffing, customs declaration, bill of lading confirmation, cost settlement, cargo tracking, and destination port services. Supported by case studies and data-driven freight forwarder selection strategies, this article aims to help businesses optimize their ocean freight strategies, improve efficiency, and reduce costs.

02/03/2026 Logistics Encyclopedia
Read More
Somalias Cargo Market Gains Clarity with IATA Accreditation Guide

Somalias Cargo Market Gains Clarity with IATA Accreditation Guide

This article provides a detailed interpretation of the requirements for applying for IATA freight forwarding accreditation in Somalia. It covers necessary documents, the application process, and important considerations. Furthermore, it analyzes the maintenance of accreditation after acquisition, as well as the opportunities and challenges within the Somali freight market. The aim is to assist companies interested in entering this market to successfully obtain accreditation and achieve success. It offers guidance on navigating the complexities of the Somali market and leveraging the IATA accreditation for business growth.

02/03/2026 Logistics Encyclopedia
Read More
Germany Tightens Ecommerce Compliance Rules for Foreign Firms

Germany Tightens Ecommerce Compliance Rules for Foreign Firms

This article provides an in-depth analysis of the key issues faced by cross-border e-commerce sellers when registering a company in Germany, including the selection of a compliant registered address, the application process for a German tax ID, and accounting and tax reporting considerations. It emphasizes the importance of a genuine and valid registered address and details how to choose a compliant address, apply for a tax ID, and manage finances. The aim is to help sellers successfully enter the German market.

02/03/2026 Customs Knowledge
Read More
STB Rejects Union Pacificnorfolk Southern Merger Bid As Incomplete

STB Rejects Union Pacificnorfolk Southern Merger Bid As Incomplete

The U.S. Surface Transportation Board (STB) has deemed the merger application of Union Pacific (UP) and Norfolk Southern (NS) incomplete, citing a lack of market share projections and a complete merger agreement. The STB is allowing revisions to the application. However, competitors have already raised concerns about potential impacts on competition. The merger faces challenges, requiring resolution of regulatory and competitive issues. The absence of key information in the initial application highlights the scrutiny the proposed merger will face as it progresses through the regulatory process.

02/04/2026 Logistics
Read More
Convoys Automated Reloads Boost Freight Efficiency for Carriers

Convoys Automated Reloads Boost Freight Efficiency for Carriers

Convoy launched its 'Automated Reloads' service, leveraging algorithms to optimize freight combinations in real-time. This helps carriers reduce empty miles and wait times, increasing revenue and efficiency. The service also provides shippers with easy network access, real-time tracking, and centralized service. Furthermore, it supports shippers in achieving their sustainability goals, ushering in a new era of freight transportation. By automating the matching process and optimizing routes, Convoy aims to create a more efficient and sustainable freight ecosystem for both carriers and shippers.

02/04/2026 Logistics
Read More
New Global Standards Tighten Air Cargo Packaging Safety

New Global Standards Tighten Air Cargo Packaging Safety

International air freight packaging must meet general requirements for strength, dimensions, labeling, and compliance. Differentiated packaging standards are applied based on cargo type. This includes multi-layer cushioning for fragile items, leak-proof handling for liquids, safety certifications for electrical goods, professional cold chain solutions for temperature-controlled goods, and customized solutions for oversized/overweight items. These measures ensure cargo safety and efficient transportation in the air freight environment. The goal is to minimize damage and maintain the integrity of the goods throughout the shipping process.

02/04/2026 Logistics Encyclopedia
Read More
Air Waybills Key to Global Air Freight Logistics

Air Waybills Key to Global Air Freight Logistics

An Air Waybill (AWB) is a crucial legal document in international air freight, serving as evidence of the contract of carriage. It functions as proof of the transportation agreement, a receipt for the goods, a document of title, a customs declaration, a freight settlement document, and an insurance-related certificate. The AWB connects the shipper, carrier, and consignee, ensuring the safe and smooth delivery of goods to their destination. It plays a vital role in facilitating international trade and ensuring accountability throughout the air freight process.

02/04/2026 Document Interpretation
Read More
Datadriven Logistics Boost Peak Season Parcel Efficiency

Datadriven Logistics Boost Peak Season Parcel Efficiency

This paper explores how businesses can address capacity constraints and rising costs by optimizing their multi-carrier strategy. It provides actionable strategies across five key areas: comprehensive transportation process control, dynamic carrier portfolio management, expansion into regional carriers, proactive carrier interaction optimization, and data-driven network optimization. The aim is to help companies build an efficient and cost-effective delivery network, enabling them to stand out in a competitive market. By leveraging these strategies, businesses can gain better control over their logistics and improve overall performance.

02/04/2026 Logistics Industry Insights
Read More
Shopee Malaysia Enhances Seller Rules for Efficiency

Shopee Malaysia Enhances Seller Rules for Efficiency

Shopee Malaysia adjusts its local store shipping policy, extending the cut-off time to reduce seller costs and improve operational efficiency. A transition period is provided, but the Fast Handover Rate assessment remains unchanged. This indicates Shopee's shift towards refined operations, requiring sellers to enhance their overall competitiveness. The policy change aims to streamline the fulfillment process and improve customer satisfaction by allowing sellers more time to prepare orders. This move suggests a strategic focus on optimizing the seller experience within the Malaysian market.

02/05/2026 Logistics
Read More