Xiaohongshu Ad Spending Doesnt Ensure Brand Success Key Pitfalls

Xiaohongshu Ad Spending Doesnt Ensure Brand Success Key Pitfalls

This article analyzes three brand campaigns on Xiaohongshu that failed despite million-dollar investments, revealing potential risks. It identifies reasons for failure from external market competition and internal operational management. The article suggests avoiding pitfalls by understanding the market, finding product differentiation, focusing on refined operations, and returning to the essence of the product. It emphasizes that product quality is fundamental, and building a strong product-centric self-media presence is key to successful Xiaohongshu campaigns.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Face Trademark Renewal Risks

Amazon Sellers Face Trademark Renewal Risks

Amazon sellers should be aware of US trademark renewal issues. Failure to renew trademarks in a timely manner may result in the loss of Brand Registry and product removal. This article details the importance of trademark renewal, two renewal methods, required materials, and measures to avoid expiration. It reminds sellers to pay attention to trademark management and protect their brand rights on Amazon. Timely renewal is crucial for maintaining brand protection and preventing disruptions to sales on the platform.

12/29/2025 Logistics
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Global Shipping Firms Tackle Lastmile Delivery Hurdles

Global Shipping Firms Tackle Lastmile Delivery Hurdles

This article delves into the common causes of failed international express last-mile deliveries, including incorrect recipient information, outstanding compliance fees, and delivery restrictions. It provides a detailed operational guide for second delivery attempts, covering problem identification, resolution, application, and fee confirmation. This guide aims to help resolve issues and improve the overall delivery experience, ensuring successful package delivery even after an initial failure. It offers practical steps to navigate the complexities of international shipping and ensure customer satisfaction.

01/15/2026 Logistics Encyclopedia
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Infrastructure Bill Delayed Amid Political Gridlock

Infrastructure Bill Delayed Amid Political Gridlock

The national infrastructure bill is once again stalled due to political infighting. Analysis indicates that partisan interests, individual stances, and constituency benefits are the primary causes. Breaking the deadlock requires strengthening bipartisan cooperation, enhancing legislative transparency, and establishing scientific decision-making mechanisms. Otherwise, infrastructure progress will continue to be hampered, and national development will suffer. The bill's failure highlights the detrimental effects of political gridlock and the urgent need for compromise to address critical infrastructure needs.

01/19/2026 Logistics Industry Insights
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Manufacturers Face Digital Transformation Risks and Rewards

Manufacturers Face Digital Transformation Risks and Rewards

An IDC report highlights the imperative of digital transformation in manufacturing. Companies must define clear strategies, increase technology investment, cultivate digital talent, and prioritize security protection and customer experience. Successful transformation will provide a competitive edge, while failure may lead to obsolescence. The report forecasts ten key trends in manufacturing digital transformation, offering valuable insights for businesses navigating this evolving landscape. It emphasizes the need for proactive adoption to remain competitive and relevant in the future market.

01/20/2026 Logistics Industry Insights
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Firms Adopt Proactive Supply Chain Strategies Amid Uncertainty

Firms Adopt Proactive Supply Chain Strategies Amid Uncertainty

Supply chain management faces the challenge of budget misalignment with reality. This article delves into the reasons for budget failure, proposes coping strategies, and emphasizes the importance of risk management and continuous learning. Through case studies and future perspectives, it aims to help companies improve their supply chain management level and achieve sustainable development. The analysis focuses on bridging the gap between planned budgets and actual outcomes, offering practical solutions for more effective financial control within the supply chain.

01/20/2026 Logistics Industry Insights
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East Coast Port Labor Talks Resume Over Automation Dispute

East Coast Port Labor Talks Resume Over Automation Dispute

The International Longshoremen's Association (ILA) and the United States Maritime Alliance (USMX) have resumed negotiations to avert a potential port strike. A key point of contention is the use of automated equipment, with the ILA fearing job losses for dockworkers. Failure to reach an agreement could cripple ports along the US East and Gulf Coasts, disrupting the supply chain. Both parties need to find a balance between improving efficiency and protecting workers' rights to maintain supply chain stability.

01/18/2026 Logistics
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Paypal Business Accounts Boost Global Ecommerce Sales

Paypal Business Accounts Boost Global Ecommerce Sales

This article details the necessity, registration process, precautions, and account nurturing techniques for independent website sellers to register a PayPal business account. By registering a business account, sellers can enhance user trust, enable instant payments, and meet mandatory requirements of some platforms, thereby expanding overseas markets and improving payment efficiency. It covers the benefits of a business account over a personal account for credibility and scalability. The guide aims to equip sellers with the knowledge to navigate the PayPal registration process successfully and optimize their account for long-term use.

01/04/2026 International Settlement
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Amazon Tightens EU Energy Label Rules for Sellers

Amazon Tightens EU Energy Label Rules for Sellers

Amazon has issued a new notice emphasizing the importance of EU energy efficiency label compliance. Listings that fail to upload energy efficiency information as required will face removal. This article details the impact of the new regulations, registration requirements, product scope, label dimensions, registration benefits, and frequently asked questions. It aims to help cross-border sellers navigate the challenges, ensure compliant operations, and avoid unnecessary losses. The notice highlights the critical need for sellers to adhere to the EU's energy efficiency labeling standards to maintain their presence on the Amazon platform.

12/30/2025 Logistics
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US Trademark Guide for Ecommerce Sellers on Usage Proof

US Trademark Guide for Ecommerce Sellers on Usage Proof

This article focuses on the challenge of providing a 'specimen of use' in US trademark registration. It details the standards for acceptable specimens, including website links, product images, and sales order screenshots, and lists common examples of unacceptable specimens. Furthermore, it introduces the 'intent-to-use application' as an alternative strategy to help sellers avoid risks and efficiently complete trademark registration. This option allows applicants to file before actual commercial use, providing a pathway to secure trademark rights based on a bona fide intention to use the mark in the future.

12/30/2025 Customs Knowledge
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