Amazon Ads Launches Invalid Traffic Report to Safeguard Budgets

Amazon Ads Launches Invalid Traffic Report to Safeguard Budgets

Amazon Advertising Console introduces the 'Total Traffic and Invalid Traffic Report' to help sellers identify and filter invalid traffic, improving advertising efficiency. The report provides key metrics such as total impressions, invalid impressions, invalid impression rate, total clicks, invalid clicks, and invalid click rate. This empowers sellers to optimize advertising campaigns and avoid wasted budget by providing visibility into potentially fraudulent or non-genuine traffic sources. By understanding these metrics, advertisers can refine their targeting and bidding strategies for better ROI.

Guide to Mercado Libres KYC Verification in Latin America

Guide to Mercado Libres KYC Verification in Latin America

This article provides a detailed guide to the Mercado Libre (MercadoLibre) seller KYC verification process. It includes a list of required documents, step-by-step instructions, and answers to frequently asked questions. This aims to help cross-border sellers successfully complete the verification and begin selling in the Latin American e-commerce market. It provides practical guidance to navigate the KYC process and successfully onboard onto the Mercado Libre platform, unlocking opportunities in the growing Latin American market.

3pls Expand Tech and Scale to Meet Ecommerce Demand

3pls Expand Tech and Scale to Meet Ecommerce Demand

The continued growth of e-commerce presents both opportunities and challenges, with surging order volumes, high return rates, and labor shortages becoming increasingly prominent. Third-party logistics (3PL) providers, leveraging their technology, scale, and expertise, are crucial for e-commerce businesses to address these challenges and improve efficiency. Through the application of automation, artificial intelligence, and other technologies, 3PLs help companies optimize warehousing, transportation, and reverse logistics, thereby maintaining a competitive edge in the dynamic market.

WCO Enhances PICARD Standards to Strengthen Global Customs Operations

WCO Enhances PICARD Standards to Strengthen Global Customs Operations

The World Customs Organization (WCO) is upgrading the PICARD Professional Standards (PS) to adapt to the evolving global trade landscape. The updated standards will encompass key areas such as public-private sector cooperation, customs and tax function integration, and coordinated border management. It will also address emerging trends, security, trade facilitation, technological advancements, and project management. The WCO invites stakeholders to participate in capacity building initiatives to jointly promote global customs development. This collaborative effort aims to enhance customs efficiency and effectiveness worldwide.

Burkina Faso Adopts Advance Ruling to Boost Trade Efficiency

Burkina Faso Adopts Advance Ruling to Boost Trade Efficiency

Burkina Faso Customs, with the support of the WCO, is actively promoting the establishment of an advance ruling mechanism to improve trade efficiency, reduce trade costs, and enhance trade transparency. Through capacity-building workshops, customs officers have gained a deeper understanding of the Harmonized System and advance ruling regulations. The implementation of the advance ruling mechanism will have a positive impact on the trade development of Burkina Faso. This initiative aims to streamline customs procedures and provide greater certainty for traders.

Niger Customs Upgrades HR Systems to Boost Border Efficiency

Niger Customs Upgrades HR Systems to Boost Border Efficiency

With the support of the WCO-WACAM project, Niger Customs launched a human resource management modernization project. This initiative aims to raise awareness and garner broad support for HR modernization both within and outside the customs administration through change management and communication activities. By diagnosing challenges, building a competency framework, and conducting pilot programs, Niger Customs is committed to building an efficient, professional, and dynamic workforce. This workforce will contribute to the country's economic development and ensure its security.

WCO Backs Cambodias Trade Reforms to Spur Economic Growth

WCO Backs Cambodias Trade Reforms to Spur Economic Growth

At the request of the General Department of Customs and Excise of Cambodia, the World Customs Organization (WCO) undertook a support mission to Cambodia. The mission aimed to assess the implementation gaps of the WTO Trade Facilitation Agreement and assist in developing a five-year strategic plan. Through gap analysis and strategic planning, the WCO will help Cambodia improve its trade facilitation level and promote economic development. The support focuses on identifying areas needing improvement and providing guidance for a comprehensive strategic roadmap to enhance trade efficiency.

Global Customs Adopt Paperless Systems to Boost Trade Efficiency

Global Customs Adopt Paperless Systems to Boost Trade Efficiency

The World Customs Organization participated in the Conference of Heads of Customs Administrations of French-speaking countries, focusing on paperless customs clearance, single windows, and customs supervision. The meeting emphasized the importance of technology-driven solutions and international cooperation. Discussions centered on leveraging French language training to strengthen connections between customs administrations. The conference also looked ahead to building a more efficient, secure, and convenient global trade system, highlighting the role of collaboration and innovation in achieving these goals.

MENA Customs Enhances Regional Ties to Spur Economic Growth

MENA Customs Enhances Regional Ties to Spur Economic Growth

The inaugural meeting of the MENA Customs Resource Mobilization Working Group was successfully held in Bahrain. The meeting focused on enhancing regional customs administration capabilities, promoting trade facilitation, and fostering economic integration. Participants discussed strategies for resource mobilization to support customs modernization and efficiency improvements. The initiative aims to strengthen customs cooperation within the MENA region, contributing to sustainable economic growth and regional stability. Key topics included best practices in revenue collection, risk management, and the use of technology in customs operations.

WCO and OIE Partner to Boost Crossborder Trade Safety

WCO and OIE Partner to Boost Crossborder Trade Safety

The World Customs Organization and the World Organisation for Animal Health are strengthening cooperation to create a safer, more efficient, and equitable cross-border trade environment. This collaboration focuses on enhancing cooperation among border agencies, implementing trade facilitation agreements, coordinating risk management, and building capacity. The goal is to promote global economic development and bring multiple benefits to businesses, consumers, and governments by streamlining processes and reinforcing security measures at borders.