New Coupang Ad Tools Offer Customizable Reporting for ROI

New Coupang Ad Tools Offer Customizable Reporting for ROI

Coupang has launched a custom report feature, allowing sellers to set data according to their needs for secondary analysis, optimize advertising strategies, and improve advertising ROI. This feature provides keyword conversion, product conversion, and customer reach reports. By customizing report metrics, sellers can quickly extract the required data and achieve data-driven advertising optimization. This enables a more targeted and efficient approach to managing Coupang ad campaigns, leading to better performance and increased return on investment.

12/31/2025 Logistics Industry Insights
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Amazon Launches Centralized EU Promotion Tool

Amazon Launches Centralized EU Promotion Tool

Amazon Europe introduces a new feature allowing sellers to manage promotional activities across nine sites including the UK, Germany, and France, all in one place. This eliminates the need to switch accounts frequently, improving efficiency and enabling precise marketing to boost sales. The feature is also applicable to the Americas, the Middle East, North Africa, and the Asia-Pacific region. This centralized management tool simplifies promotional campaigns and streamlines operations for sellers expanding their reach across multiple Amazon marketplaces.

12/31/2025 Logistics
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Amazon Offers Free A Content Upgrade to Sellers

Amazon Offers Free A Content Upgrade to Sellers

Amazon's enhanced A+ Page feature offers richer presentation formats and interactive experiences to help brand sellers improve conversion rates. This feature is currently available for free to eligible sellers and includes video displays, high-definition images, and interactive modules. Sellers should seize this opportunity to fully leverage the upgraded A+ Page to showcase their products, engage customers, and ultimately boost sales. It's a valuable tool for enhancing product listings and driving performance on the Amazon platform.

12/30/2025 Logistics Industry Insights
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Amazon Adds add to Cart Button to Search Results Boosting Sales

Amazon Adds add to Cart Button to Search Results Boosting Sales

Amazon has added an 'Add to Cart' button to its search results page, shortening the purchase path and boosting conversion rates. Sellers should check if this feature is enabled for their categories and optimize their listings accordingly. Focus on improving titles, images, star ratings, prices, and promotional offers to capitalize on peak season sales opportunities. This new feature allows customers to quickly add items to their cart directly from the search results, potentially leading to increased sales volume.

12/30/2025 Logistics Industry Insights
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Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Advertising introduces 'Expanded Targeting,' a new feature within Sponsored Products' manual ad product targeting. Similar to broad keyword matching, it expands product targeting to related items. Key features include high relevance, limited quantity, rapid data updates, and negative targeting options. This feature is recommended for sellers experiencing underperformance. It allows for broader reach within the Amazon marketplace by identifying and targeting products that are closely associated with the products you are already advertising, potentially increasing sales and visibility.

12/30/2025 Logistics Industry Insights
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Global Mask Demand Surges for Crossborder Ecommerce Sellers

Global Mask Demand Surges for Crossborder Ecommerce Sellers

Shinan Cross-border Logistics Navigation launches a free data monitoring feature for the mask industry, helping cross-border e-commerce sellers accurately select products, efficiently attract traffic, and grasp market dynamics to cope with the global mask shortage. This feature monitors surging products and traffic-driving keywords, and automatically alerts users to changes in competitor prices and sales. It provides valuable insights for sellers to optimize their strategies and capitalize on opportunities in the rapidly evolving mask market.

12/30/2025 Logistics Industry Insights
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Gloda Launches Fulfillment Rate Tool for Tiktok Sellers

Gloda Launches Fulfillment Rate Tool for Tiktok Sellers

Gloda's new 'Fulfillment Rate' feature quantifies a creator's execution and cooperation, helping brands select TikTok creators more precisely, reduce collaboration risks, and improve content launch efficiency and sales conversion rates. This feature offers fulfillment rate filtering, horizontal comparison, and historical record viewing tools, empowering merchants to achieve data-driven creator selection and boost TikTok business growth. By providing a clear metric of reliability, brands can optimize their influencer marketing campaigns and achieve better ROI on the TikTok platform.

01/30/2026 Logistics Industry Insights
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Amazon Europe Streamlines Business Account Transfers

Amazon Europe Streamlines Business Account Transfers

Amazon's European Station Seller Central has added a new "Account Business Transfer" feature, designed to simplify the process of changing store information, particularly addressing the challenges of legal entity information updates. Sellers can more easily update their store information, but should be aware of review risks, potential fees, and information security. It is recommended to prepare materials in advance, consult with professionals, and pay attention to Amazon's subsequent updates. This new feature aims to streamline account transitions within the European marketplace.

01/04/2026 Logistics Industry Insights
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Amazon Launches Inspire to Boost Social Commerce for Sellers

Amazon Launches Inspire to Boost Social Commerce for Sellers

Amazon launched Inspire, a TikTok-like feature, aiming to integrate social entertainment with e-commerce through short videos and images, offering users a new way to discover and purchase products. This move competes with TikTok for traffic and presents both opportunities and challenges for sellers. Whether sellers can capitalize on this traffic dividend hinges on their ability to effectively utilize various channels and create high-quality, engaging content. This new feature could significantly impact product discovery and the overall shopping experience on Amazon.

01/05/2026 Logistics Industry Insights
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Ozon Sellers Guide Optimizing Product Merging for Sales

Ozon Sellers Guide Optimizing Product Merging for Sales

This article provides an in-depth analysis of the product merging feature on the OZON platform, highlighting its importance in increasing product visibility and optimizing user experience. It details the applicability, operational methods, and special handling of color variations for product merging. Furthermore, it offers a FAQ section to help sellers effectively utilize this feature and improve sales performance. The guide aims to empower sellers to leverage product merging for enhanced product presentation and streamlined customer journey on the OZON marketplace.

02/12/2026 Logistics Encyclopedia
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