Amazon Europe has quietly launched a new backend feature that could help sellers facing operational challenges due to business registration changes. The "Account Business Transfer" function, now available under the "Settings-Account Information" section, aims to streamline the process of updating store details, particularly for changes in business registration legal representatives.
New Feature Details: Account Business Transfer
The feature allows sellers to more efficiently update store information, including changes to business registration legal representatives. Compared to previous procedures, this process appears more straightforward, requiring sellers to simply upload and update relevant documentation following system prompts.
Amazon's official guidance indicates the function is designed to simplify ownership or business entity changes. However, it remains unclear whether submitted changes will trigger additional verification processes or how rigorous such reviews might be. The complexity of the actual transfer process also requires further verification.
Potential Benefits and Opportunities
While specific procedures and review standards aren't fully defined, the introduction of this feature offers new possibilities for certain sellers. Those who purchased stores years ago but face difficulties contacting or changing original legal representatives may find this particularly valuable. Some sellers might consider registering new business licenses and using this feature to update backend entity information.
Feature Operation Guide
- Access Account Information: Log into Amazon Europe Seller Central, navigate to "Settings" and select "Account Information."
- Locate Transfer Option: Find the new "Account Business Transfer" option in the Account Information section.
- Initiate Transfer: Clicking the option will launch the transfer process. Carefully review Amazon's instructions regarding required documentation.
- Prepare Documentation: Gather necessary materials including new business licenses and legal representative identification.
- Upload and Submit: Follow system prompts to upload documents, verifying all information for accuracy.
- Await Review: Processing times may vary—monitor the review status regularly.
Important Considerations
- Review Risks: While the feature simplifies documentation changes, Amazon's approval remains mandatory. Ensure all submitted materials are authentic and complete.
- Potential Costs: Business transfers may incur legal or tax-related expenses. Consult professionals beforehand.
- Data Security: Exercise caution when handling sensitive business and personal information during uploads.
- Process Complexity: The actual change procedure may involve multiple steps—study Amazon's guidelines thoroughly or consult support.
Recommendations
Sellers should prepare all required documentation in advance and review Amazon's official instructions carefully. Professional legal or tax consultation is advisable for compliance assurance. Monitoring subsequent updates about the feature's policies will help sellers adapt their strategies accordingly.
The introduction of the Account Business Transfer feature provides European marketplace sellers with a more efficient method for updating store information. While operational details require further observation, this development presents a viable solution for certain scenarios. Proper preparation and attention to Amazon's updates will help sellers maximize this functionality's potential.