Amazon Introduces Second Buy Box for Thirdparty Sellers

Amazon Introduces Second Buy Box for Thirdparty Sellers

Amazon is reportedly planning a "second buy box" to address competition concerns between third-party sellers and its own retail operations. This initiative stems from an antitrust agreement with the European Union and aims to create a fairer competitive landscape on the platform. The second buy box would potentially give more visibility to alternative sellers, offering consumers more choices and potentially lower prices. This move is expected to alleviate some of the pressure felt by third-party sellers who often struggle to compete with Amazon's own products.

12/31/2025 Logistics Industry Insights
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Amazon Launches Data Analytics Tools for Brand Sellers

Amazon Launches Data Analytics Tools for Brand Sellers

Amazon has launched two new features, "Search Performance" and "Search Term Performance," to help brand sellers refine their operations. By analyzing data at the ASIN and keyword level, sellers can diagnose sales funnel issues, optimize keyword strategies, seize market opportunities, and achieve data-driven performance growth. These features empower sellers to understand how their products are performing in search and how customers are finding them, enabling more informed decisions and improved campaign effectiveness.

12/31/2025 Logistics Industry Insights
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Guide to Japanese Search Engines for Foreign Businesses

Guide to Japanese Search Engines for Foreign Businesses

This article provides an in-depth analysis of commonly used search engines in Japan, including Yahoo! Japan, Google Japan, Goo, Excite Japan, Livedoor, Nifty, and MSN Japan. It offers practical suggestions for foreign trade companies on how to effectively utilize these search engines to better develop the Japanese market. The aim is to equip businesses with the knowledge and strategies needed to succeed in reaching Japanese consumers through targeted search engine marketing efforts.

12/31/2025 Logistics Encyclopedia
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Amazon Launches find Similar Items Tool for Sellers

Amazon Launches find Similar Items Tool for Sellers

Amazon's launch of the 'Find Similar Items' feature presents both opportunities and challenges for sellers, potentially redistributing traffic. This article analyzes the impact and proposes strategies: Firstly, create new traffic sources, such as participating in the Climate Pledge Friendly program. Secondly, enhance product strength and build brand value by differentiating marketing and providing excellent customer service to foster loyalty. Embracing change is key to success in this evolving landscape. Sellers must adapt to thrive in the new environment.

12/31/2025 Logistics Industry Insights
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Ebay Sellers Adopt Global Strategies for Market Success

Ebay Sellers Adopt Global Strategies for Market Success

This article provides an in-depth analysis of eBay's various sites, including the US, UK, Australia, and Germany, offering refined site setup recommendations covering account settings, logistics setup, listing optimization, and marketing promotion. It also analyzes the performance differences of the auction model across different sites, providing sellers with more targeted operational strategies to help them succeed on the eBay platform. The guidance covers key aspects to optimize performance and drive sales across different eBay markets.

12/31/2025 Logistics Encyclopedia
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KOL Outreach Boosts SEO for Independent Ecommerce Stores

KOL Outreach Boosts SEO for Independent Ecommerce Stores

This article outlines a four-step approach to building a sustainable organic traffic growth system for independent websites, leveraging the power of KOLs. The steps include keyword research, on-page SEO optimization, blogger outreach for backlinks, and traffic ranking analysis. By strategically collaborating with KOLs and implementing these SEO techniques, businesses can achieve low-cost, high-return marketing results and drive significant organic traffic to their independent websites.

12/31/2025 Logistics Industry Insights
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Amazon Ads Budget Overspend Strategies for Better Control

Amazon Ads Budget Overspend Strategies for Better Control

This article delves into the issue of Amazon Ads budget overspending, clarifying the true meaning of daily budgets and revealing the underlying causes of overspending. It provides a series of refined operational strategies to help sellers precisely control advertising expenditure, improve ad efficiency, and maximize profits. Furthermore, it details Amazon's over-delivery refund mechanism, assisting sellers in protecting their rights. The strategies include optimizing bids, targeting, and ad creatives to ensure efficient budget allocation and prevent unnecessary spending.

12/31/2025 Customs Knowledge
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Amazon Sellers Adapt Strategies for Tiktoks Ecommerce Boom

Amazon Sellers Adapt Strategies for Tiktoks Ecommerce Boom

This article delves into the reasons why Amazon sellers face challenges on TikTok and provides TikTok product selection strategies and operational techniques. It emphasizes the importance of cultural differences and the role of short videos and live streaming in customer acquisition. The article aims to help cross-border e-commerce sellers break through in this new arena by understanding the platform's unique dynamics and tailoring their approach accordingly. Success on TikTok requires a shift in mindset and a focus on engaging content that resonates with the platform's audience.

12/31/2025 Logistics Industry Insights
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Amazon Updates Seller Account Health Policy for Compliance

Amazon Updates Seller Account Health Policy for Compliance

Amazon has launched its new Account Health Rating (AHR) system, introducing a specific score to evaluate store health more precisely. Sellers need to pay attention to infringement and restricted product violations to avoid exceeding limits. The new retroactive mechanism requires sellers to self-inspect and resolve historical violations. Strategies include regular self-inspection, understanding the rules, establishing a compliance system, actively appealing, and strengthening employee training to ensure stable store operation. Focusing on these areas will help maintain a healthy account and avoid penalties under the new AHR system.

12/31/2025 Logistics Industry Insights
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Tiktok Boosts Ecommerce Sales for Brands Like Poppi

Tiktok Boosts Ecommerce Sales for Brands Like Poppi

Beverage brand Poppi tripled sales during the Autumn Prime Day event through TikTok short video marketing, revealing new opportunities for cross-border e-commerce. This article analyzes Poppi's success, exploring the potential of TikTok to drive explosive sales in cross-border e-commerce. It also highlights key considerations for TikTok marketing and future trends, emphasizing the importance of differentiated competition. The case demonstrates how strategic TikTok campaigns can significantly boost revenue and brand awareness for businesses engaged in cross-border trade, offering valuable insights for marketers seeking to leverage the platform's reach.

12/31/2025 Logistics Industry Insights
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