Amazon Sellers Boost Growth with Balanced Ad and Organic Strategies

Amazon Sellers Boost Growth with Balanced Ad and Organic Strategies

This paper delves into the problem of excessive advertising orders and insufficient organic orders faced by Amazon sellers, and proposes solutions. By analyzing the importance of keyword classification and layout, as well as reasonable advertising budget allocation strategies, it helps sellers break free from over-reliance on advertising, increase the organic traffic of listings, and create more competitive best-selling products. The focus is on shifting from paid advertising dependence to a more balanced and sustainable sales strategy for long-term success on Amazon.

01/16/2026 Logistics Industry Insights
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Trucking Spot Rates Rise As Capacity Tightens

Trucking Spot Rates Rise As Capacity Tightens

TransCore data indicates a continued strong truckload freight volume in the spot market for August, defying seasonal trends. Rates remain stable, but different freight types show varying patterns. Freight brokers play a prominent role, with small carriers increasingly reliant on them. Larger carriers prefer sourcing freight independently. Capacity is crucial; companies need to focus on cost control, optimize capacity allocation, enhance technology adoption, and establish long-term partnerships to navigate the current market dynamics. This requires careful planning and strategic execution to maintain competitiveness.

01/18/2026 Logistics Industry Insights
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Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon ad ROAS plummeting? Don't panic! Amazon has updated its ad display attribution rules with the new "Shopping Signals Enhancement" model. This article analyzes the impact of the new rules and provides three key strategies: update benchmarks, optimize budget allocation, and leverage comprehensive data. We also remind sellers to pay attention to aged inventory fees to avoid storage costs eroding profits. Embrace change, and refined operations are the key to success! Stay ahead by adapting to these changes and optimizing your Amazon advertising strategy for maximum ROI.

01/23/2026 Logistics Industry Insights
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Smartpushs Custom Attribution Boosts BFCM Marketing ROI

Smartpushs Custom Attribution Boosts BFCM Marketing ROI

With BFCM approaching, SmartPush introduces a custom attribution feature to help cross-border sellers accurately measure the value of marketing touchpoints and optimize budget allocation. By customizing attribution windows and UTM parameters, sellers can break free from the limitations of 'one-size-fits-all' attribution, more clearly identify channel contributions, and improve marketing efficiency. It's recommended to set the attribution period according to product characteristics; longer periods are suitable for high-priced, long-decision categories, while shorter periods are suitable for low-priced, impulse-buying categories.

01/23/2026 Logistics Industry Insights
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Douyin Vs Tiktok Key Algorithm and Traffic Strategy Differences

Douyin Vs Tiktok Key Algorithm and Traffic Strategy Differences

This paper delves into the three core differences between Douyin and TikTok in traffic allocation, recommendation algorithms, and content reach. Douyin emphasizes tiered traffic pools, social relationships, and multi-dimensional content reach, ensuring content diversity and creator stability. TikTok, on the other hand, prioritizes global competition, similar audience recommendations, and rapid viral spread. Creators need to adjust their strategies based on platform characteristics to achieve success in the short video field. Understanding these nuances is crucial for maximizing visibility and engagement on each platform.

01/23/2026 Logistics Industry Insights
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Temu Policy Changes Challenge Sellers ERP Systems May Help

Temu Policy Changes Challenge Sellers ERP Systems May Help

Temu platform policy adjustments pose challenges for cross-border e-commerce sellers, including restrictions on advertising service fee reserves, shifts in traffic allocation mechanisms, and tightened front-end access. Sellers need to optimize advertising strategies, participate in platform activities, and strengthen data monitoring. Echain ERP provides tailored solutions for Temu's Fully Managed, Semi-Managed, and Y2 models, helping sellers flexibly manage orders, optimize logistics costs, accurately calculate profits, and enhance competitiveness. This allows them to adapt effectively to the changing Temu landscape and maintain a competitive edge.

01/23/2026 Logistics Industry Insights
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US Water Infrastructure Bill to Upgrade Ports Boost Resilience

US Water Infrastructure Bill to Upgrade Ports Boost Resilience

The US Congress has reached an agreement on the Water Infrastructure Improvements for the Nation (WIIN) Act. This bill will improve port dredging depths, increase federal funding support, and authorize the Army Corps of Engineers to initiate multiple water resources projects. Ports are expected to be the biggest beneficiaries, but funding allocation and project implementation still face challenges. The WIIN Act marks a new beginning for water resources development in the United States, requiring joint efforts from all parties to ensure its effective implementation.

01/29/2026 Port Encyclopedia
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Long Beach Port Buys Chassis to Reduce Congestion

Long Beach Port Buys Chassis to Reduce Congestion

To address port congestion caused by truck chassis shortages, the Port of Long Beach plans to purchase its own chassis and potentially establish a dedicated agency for management. This initiative aims to improve chassis utilization and allocation efficiency, thereby enhancing the port's overall competitiveness. However, potential risks such as financial pressure, management challenges, and conflicts with existing operational models will pose significant challenges for the Port of Long Beach. The success of this venture hinges on overcoming these obstacles and optimizing the new system.

01/29/2026 Logistics
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WCO Supports Sudan Customs in HR Management Reform

WCO Supports Sudan Customs in HR Management Reform

The World Customs Organization (WCO) held a workshop in Sudan to enhance customs human resource management capabilities, evaluating previous results and improving HRM tools. The workshop focused on workforce planning, job descriptions, competency frameworks, performance appraisal, and employee motivation, resulting in a new roadmap. The WCO provides expertise, technical guidance, and capacity building to help Sudanese Customs build a scientific and efficient human resource management system, enhancing customs modernization.

01/05/2026 Customs Knowledge
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