DIY Business Intelligence Tools Cut Costs for Facebook Google Ads

DIY Business Intelligence Tools Cut Costs for Facebook Google Ads

This paper proposes a low-cost approach to building a self-built BI system for integrating Facebook and Google advertising data. By leveraging Deferred Deeplink and S2S integration technologies, advertising campaign information is obtained and combined with a self-built BI system for data analysis, enabling ad performance tracking and optimization. The paper also discusses data attribution and duplicate installations, proposing corresponding solutions to address these challenges. This approach offers a cost-effective way to gain insights from advertising data and improve campaign effectiveness.

01/04/2026 Logistics Industry Insights
Read More
Ridges DTC Strategy Why Tiktok Falls Short for Growth

Ridges DTC Strategy Why Tiktok Falls Short for Growth

The marketing strategy of North American DTC brand Ridge reveals that TikTok isn't the core growth engine for all brands. Their strategy centers on multi-dimensional attribution, focusing on high-certainty channels, building a sustainable creative library, differentiating algorithm adaptation, and employing a KOL-centric influencer marketing architecture. Emphasizing data-driven insights and content production capabilities, Ridge's approach offers valuable lessons for cross-border e-commerce businesses. It highlights the importance of understanding channel performance beyond surface-level metrics and investing in high-quality, reusable creative assets for long-term marketing success.

01/27/2026 Logistics Industry Insights
Read More
Guide to Managing International Express Returns and Liability

Guide to Managing International Express Returns and Liability

This article provides a detailed analysis of the core international express return process, including initiation and reason confirmation, return application and solution confirmation, reverse logistics and customs clearance, and final receipt and subsequent processing. It also clarifies the principle of freight responsibility for international express returns, which is based on "source of responsibility." The responsible party is determined based on who caused the return, helping readers better understand and handle international express returns.

01/15/2026 Logistics Encyclopedia
Read More
US Implements AMS and ISF Measures to Secure Global Trade

US Implements AMS and ISF Measures to Secure Global Trade

This article provides an in-depth analysis of the differences between AMS (Automated Manifest System) and ISF (Importer Security Filing) and their respective filing parties. AMS is the responsibility of the carrier for verifying manifest information, while ISF is the importer's responsibility for declaring cargo security. Together, they safeguard global trade security, ensuring the efficient and secure arrival of goods. This collaborative approach is crucial for maintaining a robust and compliant international trade environment.

01/28/2026 Customs Knowledge
Read More
GM Advances Supply Chain Sustainability with ESG Initiatives

GM Advances Supply Chain Sustainability with ESG Initiatives

General Motors has announced a new ESG commitment, inviting global suppliers to jointly dedicate themselves to carbon neutrality, social responsibility projects, and sustainable procurement practices. This initiative aims to promote the green transformation and sustainable development of the entire automotive industry chain, while also enhancing the stability and competitiveness of the supply chain. The commitment underscores GM's dedication to environmental and social responsibility, pushing for a more sustainable future in the automotive sector through collaborative efforts with its suppliers.

01/19/2026 Logistics Industry Insights
Read More
Flexport Drives Sustainable Growth in Baby Diaper Industry

Flexport Drives Sustainable Growth in Baby Diaper Industry

Believe Baby leveraged Flexport to optimize its supply chain, achieving rapid business growth and fulfilling its 'Buy One, Give One' social responsibility commitment. Flexport provided efficient logistics and data-driven insights, helping Believe Baby overcome supply chain challenges and focus on its core business. This collaboration enabled Believe Baby to achieve a win-win situation: sustainable growth alongside a strong commitment to social responsibility. Flexport's solutions empowered Believe Baby to scale its operations effectively while simultaneously contributing to a meaningful cause.

11/03/2025 Logistics
Read More
Amazon Ad Delays Disrupt Seller Budgets

Amazon Ad Delays Disrupt Seller Budgets

During the year-end promotion, Amazon advertising data delays have caused widespread concern among sellers. Sellers suspect Amazon is using data delays to induce budget increases, making platform responsibility and response strategies a focal point. This article delves into the causes, impact, and solutions for data delays, urging Amazon to take responsibility and work with sellers to build a healthy ecosystem. The analysis explores the potential for manipulation and offers practical advice for mitigating the risks associated with delayed data reporting.

01/04/2026 Logistics Industry Insights
Read More
Aviation Industry Emerges As Crisis Lifeline Global Model

Aviation Industry Emerges As Crisis Lifeline Global Model

The aviation industry plays a vital role in times of crisis, serving as a lifeline connecting the world and delivering hope. Through cases like the Turkish earthquake relief efforts, it demonstrates its rapid response, humanitarian spirit, and social responsibility in the face of disaster. Beyond providing rescue supplies and transportation, the aviation industry continuously contributes to global economic and social development through technological innovation and sustainable practices. It exemplifies how connectivity and responsibility intersect to create a more resilient and interconnected world.

01/20/2026 Logistics Industry Insights
Read More
Data Security Concerns Rise on IATA Safety Platform

Data Security Concerns Rise on IATA Safety Platform

This article interprets the IATA Safety Report platform's terms of use, highlighting data security risks and liability boundaries for users. IATA explicitly states that user input is processed solely for generating standardized reports and disclaims responsibility for damages caused by cybersecurity issues or improper use. The article advises users to implement security measures, such as using strong passwords and protecting personal information, to ensure data security. Users should be aware of their own responsibility in maintaining the security of their data while using the platform.

01/19/2026 Document Interpretation
Read More
US Security Fee Hike Draws IATA Criticism Over Economic Impact

US Security Fee Hike Draws IATA Criticism Over Economic Impact

The International Air Transport Association (IATA) strongly opposes the U.S. government's proposed plan to double security fees, arguing that it shifts the responsibility of national security onto airlines and passengers, negatively impacting the aviation industry and the global economy. IATA urges the government to take greater responsibility and find more reasonable solutions for aviation security. They believe the burden should not disproportionately fall on travelers and airlines, and that the government should explore alternative funding mechanisms to ensure effective security measures without hindering economic growth.

01/27/2026 Logistics Industry Insights
Read More