retail sales growth News

Tiktok Shop Strategy How to Identify Viral Products

This article delves into the product selection logic of TikTok Shop, emphasizing three core elements: user attribute matching, content-driven consumption, and platform algorithm preferences. It helps merchants efficiently identify potential viral products through market data analysis, product characteristic screening, and content marketing suitability. Furthermore, it provides a guide to avoid common pitfalls and offers practical tools to help you achieve sales growth on TikTok Shop. The focus is on strategies for finding products that resonate with the platform's audience and algorithm.

01/23/2026 Logistics Industry Insights

ONEISALL Expands Globally As Pet Care Brand Gains Tiktok Popularity

The ONEISALL pet brand achieved rapid GMV growth through TikTok marketing. Its success is attributed to precise market positioning, collaboration with vertical influencers, effective ad campaigns, and high-quality products. This case offers valuable lessons for other pet brands going global, emphasizing the importance of social media marketing and product quality. By focusing on targeted content and engaging with the pet-loving community, ONEISALL demonstrated the power of TikTok for driving sales and building brand awareness in the competitive e-commerce landscape.

01/23/2026 Logistics Industry Insights

ERP System Drives Kefeiyas Crossborder Ecommerce Success

Luoyang Kefeiya Furniture Co., Ltd. successfully transformed into a cross-border e-commerce business using ECPP ERP, ranking among the TOP20 in the large furniture sector. The key lies in leveraging ERP's intelligent functions such as smart warehouse comparison pricing, replenishment management, global sales compass, and full-process closed-loop management. These features effectively reduce operating costs and improve operational efficiency, ultimately achieving a leading position in the global market. The ERP system facilitated their growth and optimized their processes for international success.

01/23/2026 Logistics Industry Insights

OZON Product Selection Guide Boosts Russian Ecommerce Success

This article provides an in-depth analysis of product browsing data on the Russian e-commerce platform OZON, revealing popular categories and market demands. Combining this data with the specific characteristics of the Russian market, it offers Chinese sellers professional product selection strategy recommendations to help them succeed on the OZON platform. The analysis aims to empower sellers to identify profitable niches and optimize their product offerings for the Russian consumer base, ultimately driving sales and achieving sustainable growth within the OZON marketplace.

01/26/2026 Logistics Industry Insights

Poland Czech Republic Tighten VAT Rules for EU Sellers

This article delves into the necessity of VAT registration in Poland and the Czech Republic under the Pan-European FBA program. It clarifies the reasons for restricted sales permissions and identifies three scenarios requiring simultaneous VAT registration. Furthermore, it alerts sellers to the tax risks associated with prolonged zero VAT returns and emphasizes the importance of compliant operations. This provides practical guidance for cross-border e-commerce sellers navigating the complexities of Pan-European VAT compliance and ensuring sustainable business growth.

01/26/2026 Customs Knowledge

Toy Brands Viral Instagram Video Boosts Organic Growth

C, the owner of a Shanghai-based toy brand, learned through offline courses and led her team to create a viral Instagram video with over a million organic views, significantly boosting follower growth for the brand's official account. This success not only increased brand exposure and sales but, more importantly, clarified the team's direction and boosted morale. It's a successful case study of marketing and team empowerment, demonstrating the power of strategic Instagram marketing for brand globalization and viral product creation.