The 2018 overview of China's coastal cargo ships shows a trend of increasing capacity across various ship categories. Bulk carriers, container ships, and liquid hazardous goods vessels have all seen growth in tonnage and numbers, reflecting a healthy industry development and proactive structural adjustments.
In the first quarter of 2025, the freight market shows initial signs of stability, but the underlying signals of economic recession and market pressures cannot be ignored. In the face of new challenges, freight companies must keenly capture market signals and proactively adjust their strategies to cope with future uncertainties.
Container liner shipping involves various costs, including container trucking fees, customs fees, and storage fees. Freight forwarders are responsible for selecting carriers and modes of transport, as well as handling related procedures and costs. Understanding these expenses is crucial for businesses to control transportation costs and enhance efficiency.
This article analyzes the characteristics and advantages of major shipping ports globally, including those on the West Coast and East Coast of the United States and in Canada, providing insights for multinational transportation and logistics optimization. The unique features of different ports offer vertical reference for companies to choose appropriate transportation solutions.
This paper addresses the problem of high ASIN traffic share and low keyword ad exposure and conversion rates in Amazon Advertising. From a data analyst's perspective, it delves into the reasons, including discrepancies between keyword and product page exposure, and the impact of category characteristics. A data-driven keyword advertising optimization strategy is proposed, encompassing bid optimization, ad placement optimization, listing optimization, and time-of-day optimization. This aims to help sellers improve advertising effectiveness, achieve precise traffic acquisition, and boost conversions.
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Amazon has launched two new features, "Search Performance" and "Search Term Performance," to help brand sellers refine their operations. By analyzing data at the ASIN and keyword level, sellers can diagnose sales funnel issues, optimize keyword strategies, seize market opportunities, and achieve data-driven performance growth. These features empower sellers to understand how their products are performing in search and how customers are finding them, enabling more informed decisions and improved campaign effectiveness.
This article delves into the methods of acquiring and analyzing eBay traffic data. It dissects various traffic sources, including new account traffic, category traffic, and active account traffic. Furthermore, it proposes refined operation strategies such as optimizing product listings, participating in promotional activities, and providing excellent customer service. These strategies aim to help eBay sellers increase store traffic and improve overall performance.
This article analyzes Walmart Listing optimization from a data analyst's perspective. It delves into key areas such as keyword optimization, copywriting, improving quality scores, and product image optimization. The aim is to help sellers create high-quality listings that maximize product sales on Walmart's platform. By leveraging data-driven insights, sellers can enhance their listing's visibility and conversion rates, ultimately leading to increased revenue and improved overall performance within the Walmart marketplace.
Overreporting of conversion events in Meta Ads is a common issue. This article, from a data analyst's perspective, details the steps to investigate and correct inflated conversion event counts. It covers differentiating between Ads Manager and Events Manager, checking for deduplication issues, analyzing event trigger URLs, reviewing event setup, and simulating user conversion flows. By systematically troubleshooting and correcting these areas, advertisers can obtain more accurate conversion data, enabling them to optimize their ad campaigns effectively.
