Wildberries Raises Fees for Crossborder Sellers

Wildberries Raises Fees for Crossborder Sellers

Wildberries has increased the return fee for undelivered orders to 200 rubles and raised the security deposit for new sellers to 30,000 rubles. This aims to improve delivery efficiency and reduce fraud. Cross-border sellers need to optimize product listings, enhance customer service, improve logistics and delivery, and plan their finances to comply with the new regulations. These changes require careful consideration and adaptation by sellers operating on the Wildberries platform to maintain profitability and competitiveness.

11/03/2025 Logistics
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Ebay Enhances Promoted Listings for Holiday Shopping Season

Ebay Enhances Promoted Listings for Holiday Shopping Season

eBay has introduced enhancements to Promoted Listings Advanced, including a quick setup option, simplifying ad creation. This expands ad placements, provides keyword suggestions, introduces negative phrase matching, and optimizes reporting. These improvements are designed to help sellers efficiently increase product visibility and sales during the year-end peak season. The aim is to streamline the advertising process and provide more control and insights, ultimately empowering sellers to maximize their return on investment during this crucial period.

12/29/2025 Logistics Industry Insights
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Google Shopping Ads Drive Ecommerce Sales Growth

Google Shopping Ads Drive Ecommerce Sales Growth

This article provides an in-depth analysis of Google Shopping Ads' mechanics and core advantages. It offers a systematic optimization strategy encompassing product data feed optimization, bidding strategy selection, competitor monitoring, keyword optimization, and group optimization. The aim is to help e-commerce businesses fully leverage the potential of Google Shopping Ads, improve conversion rates, and enhance return on investment. By focusing on these key areas, businesses can effectively manage and improve their Shopping Ads performance.

12/29/2025 Logistics Industry Insights
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Ecommerce Brands Leverage Youtube Ads for Targeted Growth

Ecommerce Brands Leverage Youtube Ads for Targeted Growth

This article delves into the precise targeting strategies for YouTube video ads in cross-border e-commerce, covering various targeting types such as demographics, interests, content relevance, and remarketing. It provides optimization suggestions to help advertisers efficiently reach their target audience, improve ad conversion rates, and maximize marketing effectiveness. The analysis aims to equip marketers with actionable insights for leveraging YouTube's powerful targeting capabilities to drive sales and achieve a higher return on investment in their international marketing campaigns.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Boost Sales with Optimized Listings Strategic Ads

Amazon Sellers Boost Sales with Optimized Listings Strategic Ads

This article provides an in-depth analysis of core concepts and practical strategies for Amazon Advertising. It emphasizes the importance of Listing Optimization and refined advertising operations. A comprehensive optimization plan, covering both automatic and manual campaigns, is presented to help sellers improve ad performance and drive sales growth. The guide offers actionable insights for optimizing keyword targeting, bid management, and ad creatives to maximize return on ad spend (ROAS) and achieve sustainable sales increases on the Amazon platform.

12/29/2025 Logistics Encyclopedia
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Online Advertising Shifts From SEO to Paid Traffic Bidding

Online Advertising Shifts From SEO to Paid Traffic Bidding

This article delves into the evolution of online advertising, from display and targeted ads to bidding advertising, revealing the evolutionary logic from 'guaranteed volume' to 'guaranteed price'. It explores future trends such as programmatic buying and native advertising, providing practical suggestions for cross-border e-commerce advertising strategies. The aim is to help businesses achieve effective traffic monetization. The article provides insights into optimizing ad campaigns and maximizing return on investment in the competitive online advertising landscape.

12/29/2025 Logistics Encyclopedia
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Amazon Brands Boost Growth with Datadriven Ad Strategies

Amazon Brands Boost Growth with Datadriven Ad Strategies

This article delves into how Amazon brand sellers can leverage tools like Amazon Brand Analytics (ABA), Amazon Attribution, and brand metrics to measure brand performance and optimize advertising strategies based on the consumer shopping journey. Through data-driven analysis, brands can more precisely target their audience, improve advertising effectiveness, and ultimately achieve sales growth. The paper emphasizes the importance of using data insights to refine marketing efforts and maximize return on investment within the Amazon ecosystem.

12/29/2025 Logistics Industry Insights
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Marine Container Shipping Faces Challenges in 2025

Marine Container Shipping Faces Challenges in 2025

This article provides a detailed analysis of the current state and future outlook of the maritime container shipping market. Expert John D. McCown shares his forty years of industry experience, discussing trade policies, freight rate trends, and potential changes for the peak season in 2025. He emphasizes the importance of data analysis and flexible decision-making in navigating the evolving landscape of the shipping industry.

08/07/2025 Logistics Industry Insights
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June 2025 Dollar Euro Pound Show Diverging Trends

June 2025 Dollar Euro Pound Show Diverging Trends

In June 2025, the global currency market experienced significant shifts due to trade tensions and interest rate adjustments. The US dollar depreciated by 9.7%, while the euro surged by 11.5% and the British pound rose by 11.3%. Looking ahead to the second half of the year, the dollar is expected to face greater pressure, while the strength of the euro and pound may continue.

09/12/2025 Exchange Rate Query
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Best Practices for USD to Somali Shilling Exchange

Best Practices for USD to Somali Shilling Exchange

This article presents the latest exchange rate information between the US dollar and the Somali shilling, noting that 1,000 USD is approximately equivalent to 571,024.08 Somali shillings. It discusses the differences between real and market exchange rates that one should be aware of when exchanging foreign currency, as well as how to use online tools to obtain accurate data to assist in your international transactions.

08/27/2025 Exchange Rate Query
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